Source: Shell Lubricants
Thursday, July 16, 2009 04:43 PM IST (11:13 AM GMT)
Editors: General: Consumer interest, Entertainment, Sports; Business: Automotives, Business services, Chemicals, Energy companies, Sports, Transport engineering; Automotive
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Shell Helix Ultra Offers its Fans the Chance to Win a Once-In-A-Lifetime Experience 'Inside Ferrari'
New Delhi, Delhi, India, Thursday, July 16, 2009 -- (Business Wire India) -- The winners will:
- Meet Räikkönen and Massa at the Ferrari Finals in Valencia, Spain
- Have an opportunity to work with Ferrari mechanics on a genuine Ferrari Formula OneTM car
- Experience a passenger ride in a Ferrari GT car
- Analyse Shell Helix Ultra oil with Shell's Formula One engineers
Ever wondered what it would be like to experience the world of Ferrari from the inside and get under the skin of a modern Formula One car?
While there are over 600 million Formula One fans in the world, only 60 people will ever work on a Ferrari Formula One car at each Grand Prix. In 2009, Ferrari's technical partner Shell, the manufacturer of Shell Helix Ultra, is giving you a unique chance to work alongside Ferrari mechanics on a genuine Ferrari Formula One car as part of an unforgettable two-day experience at the heart of this Spanish automotive legend.
The two-day trip begins when the winners from New Delhi, India will join the other lucky guests from all around the world as they watch Ferrari F430 Challenge cars of all ages racing on track and meet Ferrari's Formula One drivers Kimi Räikkönen and Felipe Massa at the Ferrari World Finals as VIP guests of Shell Helix Ultra.
The following day, they will go where very few motorsport fans have been before when they return to the track to complete the ultimate Inside Ferrari experience.
The day will feature a range of activities but the undoubted highlight will be when the winners pull on their overalls and work alongside Scuderia Ferrari engineers to prepare a Ferrari Formula One car before it takes to the track for a private display. Being allowed intimate access to a Ferrari Formula One garage is rare but this will be the first time guests have ever been invited to work on a genuine Formula One car.
Not only that, but the guests will learn all about the technology behind this very fast car through the chance to work with Shell engineers and analyse Shell Helix Ultra engine oil from Ferrari Formula One and GT (road) cars in Shell's Track Lab - the trackside analysis facility that accompanies the Scuderia Ferrari to every race through the season.
Finally, they will experience the speed and power of a Ferrari GT car on track when they ride as passengers for a few 'hot laps' of the circuit picking up tips from some of best drivers in the world.
To be in with the chance of winning, Ferrari enthusiasts can enter the prize draw by:
- Buying any pack of Shell Helix Ultra (4ltr.) or Shell Helix Super (3 or 4ltr.) and discover the secret code in the scratch card.
- Getting an oil change can also help you "Join Ferrari for a Day" with every purchase of Shell Ultra (4ltr.) or Shell Helix diesel Plus VA (5ltr.)
- Type shell
- On every purchase, the customer gets a Gillette Kit worth Rs. 315/-with Shell Helix Ultra(4ltr.) or a Purolator filter worth Rs. 75/- with Shell Helix Super(3 or 4ltr.) absolutely free!
The Promotion will run till 31st August 2009. The promotional offer duration can be curtailed or extended as deemed necessary by Promoter.
Mr. Donald Anderson, Country Head - Lubricants, Shell India Markets Pvt. Ltd., said: "Shell Helix Ultra cleans and protects for maximum performance, and is the only oil recommended by Ferrari. We began working together more than 60 years ago and it is a mark of the partnership's intimacy and strength that we can offer such an amazing prize today."
Ferrari Finals
The Ferrari Finals are the ultimate celebration of all things Ferrari. Competitors from around the world bring their Ferrari, Alfa Romeo* and Maserati machines of all styles to race against each other in a day of pure red passion. The highlight of the day is undoubtedly when the Formula One team, newly-returned from the World Championship itself, unleash the current Formula One cars onto the track for a once-in-a-lifetime demonstration and a thank you to Ferrari fans (the tifosi). Racing throughout the day features the last rounds of the 2009 Shell Ferrari Historic Challenge as well as the modern Ferrari Challenge championships.
* Alfa Romeo cars competing in the Shell Ferrari Historic Challenge must have been run by the Scuderia Ferrari racing team in the 1930's
Shell Helix Ultra
- Inside Ferrari is being sponsored by Shell Helix Ultra, the engine oil that fills every new Ferrari racing and road car. Shell has been one of the leaders in motor oil research for nearly 100 years, always at the sharp end of motorsport. Shell's technical partnership with Ferrari has been instrumental in the development of Shell Helix Ultra, the only motor oil recommended by the 'Prancing Horse'
- All the technology developed in Shell's Formula One lubricants programme for the Scuderia Ferrari is destined for Shell Helix road car products - products which are capable of protecting and cleaning some of the most high performance motor engines in the world and delivering the following benefits:
- Specialised active cleansing technology, providing excellent engine protection by continuously removing deposits from dirty engines
-- Long-term oxidation, with up to 37% more protection than other fully synthetic leading brands tested
-- Low viscosity, rapid oil flow and low friction, giving greater fuel efficiency and easier cold starting
- Shell is the global market share leader in finished lubricants supplying 13% of all finished lubricants. Our brands, product technology, operational excellence and global reach help to make Shell the first choice for customers around the world.
- We focus on maintaining our leadership position by investing in four areas of technology designed to deliver key customer benefits: energy efficiency, reduced maintenance, longer equipment life, and engine cleanliness.
CONTACT DETAILS
Madhavi Kochar, 20:20 MEDIA, +91 9810788188, madhavi@2020india.com
Reema Sahu, 20:20 MEDIA, +91 9899266242, reema@2020india.com
KEYWORDS
CONSUMER, ENTERTAINMENT, SPORTS, AUTOMOTIVE, BUSINESS SERVICES, CHEMICALS, ENERGY, TRANSPORT, AUTOMOTIVE
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