BWI: Jasper Launches a $2 Million ‘Jasper Marketing Innovation Fund’

Press release from Business Wire India
Source: Jasper Infotech
Tuesday, October 12, 2010 11:38 AM IST (06:08 AM GMT)
Editors: General: Consumer interest; Business: Advertising, PR & marketing, Business services, Information technology, Media & entertainment, Retailers; Technology
--------------------------------------------------
Jasper Launches a $2 Million 'Jasper Marketing Innovation Fund'


New Delhi, Delhi, India, Tuesday, October 12, 2010 -- (Business Wire India) -- Jasper, a leading multi-channel direct marketing platforms company in India and the owner of India's largest deal-a-day site SnapDeal.com (www.snapdeal.com) launches 'Jasper Marketing Innovation Fund' with a corpus of $2 Million. As part of this fund, the company will be looking at making investments in companies that are engaged in innovation in the marketing services and platforms space in India.

Within a period of 2 years Jasper has extended its presence in 30 cities in India and 5 countries across the globe. The company also has relationship with 30,000+ retailers across various sectors. According to Mr Kunal Bahl, CEO of Jasper, "Given our extensive reach and relationship with retailers, we can serve as an enable to provide the reach, expertise and resources to scale a strong marketing concept very quickly."

The fund will aim at enabling companies and entrepreneurs in the marketing services and technologies sector in India to scale their products rapidly. "We are looking for very sharp and committed entrepreneurs who are passionate about build great products to meet marketing needs of retail businesses," says Bahl. The company would be looking at the following sectors: customer activation, loyalty, efficient brand promotions, social media, database marketing, mobile marketing, among others.

Jasper is also the owner of innovative promotion platforms like Snap Deal and MoneySaver. The company also recently acquired a leading Group Buying company in Bangalore-Grabbon (www.grabbon.com). Jasper fully supports the marketing needs and effectively implements the marketing activities such as Activation, Loyalty & Rewards Programs, Online and mobile couponing for a large number of industry leaders.

About Jasper

Jasper leads the way in multi-channel direct marketing platforms in India with key industry leaders across Consumer products; Financial services; Consumer durables; Retail; Technology and Telecom industries. Founded by marketing, technology, retail and analytics professionals, the company addresses the need for high-quality, cost-effective customer management for consumer brands. Jasper is led by industry professionals with experiences in companies such as Microsoft, Capital One, Deloitte, Accenture, Future Group, Sodexho and Accor. Jasper is the owner of popular consumer marketing platforms, SnapDeal.com and MoneySaver

About SnapDeal: SnapDeal.com is an innovative service that drives large number of customers to retail businesses, by offering one very attractive deal everyday (upto 90% off) on dining, recreation, entertainment, sports, weekend getaways, among others. Snapdeal is now present in 9 cities in India and looking to add 10 more cities soon. SnapDeal.com is among the top 200 sites in India, with 500,000+ subscribers to its daily deal newsletters, and has been featured on all leading media publications.


CONTACT DETAILS
Moonmoon Thakuria, Value 360 Communications Pvt. Ltd, An Affiliate of Huntsworth, +91 9971221554, moonmoon@value360india.com

KEYWORDS
CONSUMER, MARKETING, BUSINESS SERVICES, IT, MEDIA, RETAIL, TECHNOLOGY

If you wish to change your Business Wire India selection please click on this link http://www.businesswireindia.com/media/news.asp and use your personal username and password to login.

Submit your press release at http://www.businesswireindia.com