Monday, June 15, 2009

BWI: Hypercity Offers Exclusive Umbrellas and Fashionable Raingear for One and All

Press release from Business Wire India
Source: HyperCITY
Monday, June 15, 2009 01:51 PM IST (08:21 AM GMT)
Editors: General: Consumer interest; Business: Advertising, PR & marketing, Clothing & accessories, Household & personal care products & services, Retailers
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Hypercity Offers Exclusive Umbrellas and Fashionable Raingear for One and All
Welcome Monsoon the Hypercity Way!

Mumbai, Maharashtra, India, Monday, June 15, 2009 -- (Business Wire India) -- Rains are fun with HyperCITY! As we bid adieu to the scorching heat in Mumbai, HyperCITY is all set to welcome the rains in a fun way.

This monsoon, HyperCITY offers an eye-catching range of umbrellas in exclusive prints, designer abstract styles in dark and light shades starting from Rs. 99 onwards. These umbrellas are fashionable and trendy and are available in vibrant colours. They are available in 2 fold and 3 fold with manual/automatic operation. Umbrellas with frills and lace are available with 12-24 spokes for girls to make a style statement this monsoon.

Now playing in puddle is all the more fun! Children's raincoats ranging from Rs. 199 onwards are available in vibrant colours with their all time favourite cartoon characters like Mickey Mouse, Barbie, Cinderella and others.

Hypercity also has stylish waterproof footwear and Crocs® for children and women starting from Rs 995 to put one's best foot forward this season. Ladies can now sport the latest rain gear and jackets available from Rs. 799 onwards

Men need not feel left out as Hypercity offers stylish rain gear and jackets to add on to the rugged look. Jackets are available from Rs 499 onwards. Crocs® for men start from Rs. 1495/-

Fun is guaranteed while shopping for rains this monsoon at HyperCity. So go out and enjoy rains in style! Discover the Monsoon collection at Hypercity stores in Malad, Vashi and Jaipur

For more information, log on to www.hypercityindia.com

Rain gear for the whole family displayed at Hypercity

-- Umbrellas (2/3 fold, manual/automatic):
Price Point: 99/-

-- Cool Range for kids:
Price Point: 249/-

-- Cartoonz / Cartoonz baggy:
Price Points: 479/-

-- Rainwear Ladies:
Price Points: 799/-
Crocs® for Ladies and Kids: 995/-

-- Rainwear Men's:
Men's economy rainwear suit: Targeted at bikers, economy range priced at 499 /-
Men's economy rainwear Jackets: Attractive styling comes in 4 colors.

About Hypercity

Hypercity Retail (India) Pvt. Ltd. is part of the K. Raheja Corp. Group, a leader in the Indian retail sector. Hypercity, a hypermarket in the true sense, is situated over 1,20,000 sq feet and stocks an astonishing array of product categories-groceries, food, home needs, fresh food, garments and consumer durables-and offers time-pressed consumers more convenience, variety and value for their money, all under roof.

To view the photograph, click the link below:

Umbrella
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http://www.BusinessWireIndia.com/attachments/PIC(23).JPG
PIC(23).JPG


CONTACT DETAILS
Archana Iyer, IPAN PR, +91 9820398489, archana.iyer@ipan.com

KEYWORDS
CONSUMER, MARKETING, CLOTHING, HOUSEHOLD, RETAIL

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