Press release from Business Wire India
Source: Wireless Expertise Ltd.
Monday, June 15, 2009 05:54 PM IST (12:24 PM GMT)
Editors: General: Consumer interest; Business: Advertising, PR & marketing, Business services, Information technology, Telecommunications; Technology
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Wireless Expertise Launches to Offer Growth Engine for Rapid Mobile Service Deployment
London, United Kingdom, Monday, June 15, 2009 -- (Business Wire India) -- Wireless Expertise today launched with a focus on the rapid development and delivery of Mobile Value Added Services and Applications to a wider global market. Founded with the intention of bridging the market gap and speeding up the delivery of mobile services, Wireless Expertise's offering will include international consultancy, service design and development solutions to help brands overcome barriers to reach out to their customers via the mobile channel.
The increased demand for handset applications, mobile broadband, mobile commerce and advertising services is encouraging mainstream "high street" brands to deliver their products through the mobile channel. With over 4 Billion global consumers using wireless services, this market is still in its infancy and has a lot of room for innovation and growth. However, many companies are faced by limited knowledge, segmentation or expertise whilst designing, developing and deploying mobile services.
According to Anuj Khanna, founder and CEO of Wireless Expertise, "Brands are hindered in delivering wireless services by poor user metrics, segmentation, development skills and product marketing expertise. Diverse handset operating systems and standards add to this conundrum."
He continued: "Wireless Expertise has been founded to solve the problems of wireless service development, application design and systems integration. We aim to expedite the deployment of mobile services by bringing together cohesive solutions for our customers, and adding key competencies from the entire spectrum of the telecommunications, internet and IT solutions value chain."
"Wireless Expertise will deliver end-to-end solutions working with growth partners to offer a "one-stop-shop". We are proud to be part of a company which has risen from the ashes of a recession and is focused on taking the wireless applications industry to the next level," Anuj concluded.
Over the last 12 years Anuj has worked internationally on mobile payments, managed content, applications and messaging services, with over 100 global mobile operators across 30 countries. The valuable industry experience and relationships he has nurtured will help in delivering growth for Wireless Expertise and its customers.
Mike Short, President, and Mobile Data Association UK, commented: "Wireless Expertise is addressing the opportunity for mainstream brands to speed up their adoption of the mobile channel. The company brings a powerful blend of pragmatic and innovative skills to help grow this market. I wish Wireless Expertise and Anuj all the best."
Wireless Expertise is headquartered in the UK and has expansion plans to cover North America, Middle East, Asia and Africa in the next 18 months.
The company provides strategic business consultancy, marketing research, product development, project management and system integration services. Wireless Expertise has signed its first contracts for leading European based wireless application services, to help with an imminent market launch.
The company is also working on secure Mobile Banking, Money transfer and Payment projects which are in deployment phase across Africa, Middle East and Europe. The company is already receiving positive interest from global customers spread over diverse vertical and geographic markets. The company is headquartered in the UK with global operations.
Wireless Expertise is privately financed. For more information visit www.wirelessexpertise.com.
About: Anuj Khanna, Founder & CEO, Wireless Expertise Ltd
Anuj is recognised as a mobile marketing expert and is the author of five globally published mobile industry books. He is the founder and CEO of Wireless Expertise - a specialist consultancy firm focused on helping Brands, Mobile Operators and Application Service Providers, in developing their mobile marketing strategy and applications.
Anuj is also the Board Director for the Mobile Data Association representing over 100 mobile services and software companies in the UK, and chair's the Indian Telecommunications Industry forum which has over 1000 corporate members.
He has been in the wireless industry since 1996 and has previously worked in senior roles with leading mobile industry brands including Hutchison Telecom, Netsize and Dialogue Communications.
Anuj's expertise lies in growing technology start ups into the most successful companies and implementing new mobile products working with mobile operators, payment providers, marketing agencies and digital content publishers.
Anuj holds a MBA in Marketing from The University of Sheffield and a BA in Economics from The University of Bombay.
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Anuj Khanna, CEO, Wireless Expertise
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CONTACT DETAILS
Anuj Khanna, Wireless Expertise Ltd., +44 7916 056916, anuj@wirelessexpertise.com
Nicky Atkins, Mustard PR, +44 1628 502601, nicky@mustardpr.com
KEYWORDS
CONSUMER, MARKETING, BUSINESS SERVICES, IT, TELECOMMUNICATIONS, TECHNOLOGY
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