Monday, July 13, 2009

BWI: 9.9 Mediaworx Acquires iGovernment.in

Press release from Business Wire India
Source: 9.9 Mediaworx Pvt. Ltd.
Monday, July 13, 2009 06:38 PM IST (01:08 PM GMT)
Editors: General: Consumer interest, Social issues; Business: Banking & financial services, Business services, Information technology, Media & entertainment; Technology
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9.9 Mediaworx Acquires iGovernment.in
The Acquisition will Enable India's First Ever government-focused Portal to Address Development Issues through a 360 Degree Approach-from Online to Print, Events and Research

New Delhi, Delhi, India, Monday, July 13, 2009 -- (Business Wire India) -- iGovernment.in, India's first government-focused comprehensive online portal has announced its strategic acquisition by 9.9 Mediaworx.

iGovernment.in is India's first interactive web platform and info-portal for knowledge sharing by all stakeholders that takes an integrated approach towards good governance.

Set up by New Delhi-based technology journalists, Shubhendu Parth and Pravin Prashant, the portal was incubated by Goosefish Media Ventures (a subsidiary of WebChutney) in March 2008.

"The acquisition of iGovernment adds significant value to our diverse portfolio," says Pramath Raj Sinha, Managing Director and co-founder of 9.9 Media.

"The team has created a very successful business of generating relevant content for dissemination through interactive digital publishing which complements our expertise in shaping the new-media industry. There was a natural partnership brewing here, and we are thrilled to take a step in the right direction," adds Sinha.

With this acquisition, 9.9 Media has also acquired the important domain expertise in Shubhendu Parth and Pravin Prashant-founders of iGovernment.in, who will be responsible for developing products in the government sector community, as well as new publications in other verticals.

Sidharth Rao, CEO and Co-founder of WebChutney says, "Pravin and Shubhendu built an excellent business with great traction from audiences and advertisers alike. Today, iGovernment reaches out to key policy and decision-makers in the country, with compelling thought-provoking content. We are pleased that the 9.9 Media team has recognised these efforts, and are confident they will pursue this leadership to the next level."

According to iGovernment.in Editor and Founder Director Shubhendu Parth, "With over 40,000 registered subscribers for the daily newsletter and an average 3.5 lakh visitors per month, iGovernment has become synonymous to development journalism within just one year of its inception."

"With this acquisition, we will be able to tap into 9.9 Mediaworx's talent pool and existing infrastructure to scale up the operation fast," he adds.

iGovernment.in Founder Director Pravin Prashant says, "With the IT spending by corporate shrinking, the Government sector today is the biggest buyer and there is a big market opportunity to be tapped, both by the IT companies and the publishing houses focusing on the vertical."

He further adds that iGovernment could not have found a more apt partner. "The 9.9 team not only has the right expertise and approach towards micro-publishing and community building through use of various media, it also understands the potential of the segment iGovernment is working in," he said.

iGovernment.in aims at filling the existing gap of peer-to-peer learning and capacity building amongst policy makers, judiciary, bureaucrats, academicians, NGOs and the vendor community across India.

Contact Details

-- iGovernment: Shubhendu Parth, shubhendu@igovernment.in, +91 9811402655

-- 9.9 Mediaworx: Martha de Souza, martha.desouza@9dot9.in, +91 11 45069905

-- WebChutney: Shweta Bhandari, shweta.bhandari@webchutney.net, +91 9999029824

About iGovernment.in

www.iGovernment.in portal is a unique B2B platform that fulfils the information needs of those in the supply side of governance, and also focuses on capacity building as well as consulting in ICT for the development space.

While the 'I' in iGovernment stands for the critical component of integrated approach towards all government transactions-whether Government to Government (G2G), Government to Citizen (G2C) or Government to Business (G2B)-it also relates to IT-enabled, information-based, intelligent government and Internet-enabled citizen service delivery. For more information visit www.igovernment.in.

About Nine dot Nine MediaWorx

9.9 Media is one of India's fastest growing diversified media companies that offers high-quality, timely knowledge and insights to targeted consumer, business and professional communities through magazines, websites, events, and peer groups. It publishes six magazines, Digit, India's leading personal technology magazine, Digit Channel Connect, for the technology retailer, SKOAR!, a magazine for gamers, The CTO Forum, aimed at CIOs and CTOs, Industry 2.0, for the manufacturing industry, and Logistics 2.0, for the supply chain and logistics sector. It has recently launched peer group-based knowledge services for business professionals through the CIO Institute, the CFO Institute, and the Growth Institute. Its flagship events include, the SMB Conclave, the Growth Summit, The SKOAR! Expo, and the CTO Forum annual conference. For more details, visit www.9dot9.in.

About WebChutney

WebChutney works with leading companies in India by developing award winning and memorable experiences for brands to connect, engage with and build sustained relationships with their consumers online. Our clients include Unilever, P&G, HP, Airtel and Microsoft amongst others. We work with them in areas of online advertising, website design, mobile marketing and social media.

Ranked as India's Number 1 Digital Agency, WebChutney is committed to leading the interactive marketing industry. Our offices are located across New Delhi, Mumbai and Bangalore. For more information visit: www.webchutney.com.


CONTACT DETAILS
Vikas Gupta, Director, 9.9 Mediaworx Pvt. Ltd., +91 (11) 45069999, vikas.gupta@9dot9.in.

KEYWORDS
CONSUMER, SOCIAL, BANKING, BUSINESS SERVICES, IT, MEDIA, TECHNOLOGY

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