BWI: Dove Bathing Bar Offers a Platform for Real Women in India

Press release from Business Wire India
Source: Hindustan Unilever Limited
Saturday, August 29, 2009 11:16 AM IST (05:46 AM GMT)
Editors: General: Consumer interest, Lifestyle, People; Business: Advertising, PR & marketing, Household & personal care products & services
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Dove Bathing Bar Offers a Platform for Real Women in India
India's Real Women.Unveiled!

Mumbai, Maharashtra, India, Saturday, August 29, 2009 -- (Business Wire India) -- Dove, cream bathing bar from the house of Hindustan Unilever Limited, revealed eleven winners across India for the Dove Real Woman Face Test campaign. The lucky winners are Sweety Massy from Bangalore, Omini Gill from Noida, Vaani Kapoor from Delhi, Swati Kumar from New Delhi, Noor Ansal from New Delhi, Raashi Khanna from New Delhi, Sonal Bole from Mumbai, Simran Chana from Mumbai, Supritha Shetty from Mumbai Madhavy Raj from Chennai and Radhika Shah from Kolkata.

The first phase of the Real Women Face Test campaign was kicked off with the contestants sending a SMS to receive a free Dove bar. Post receiving the SMS, Dove would call the individual and send them a free sample of the product. The consumers after receiving the product tested the product and send their photograph along with their testimonials sharing their Dove Experience. The Dove Real Women Face Test campaign received an overwhelmingly 4500 entries out of which eleven winners were chosen based on their experience and their testimonials.

Basking in the glory of winning the Dove Real Women Face Test campaign, the elated Ms. Supritha Shetty from Mumbai commented, "I had heard about the Dove Real woman Face Test campaign in the media and decided to participate. After using the product I was very impressed with the moisturizing effect of Dove that left my face feeling soft and smooth. Today I am a complete advocate of Dove and its moisturizing properties. To add to my delight I was also chosen one of the winners of the campaign! I now recommend all my friends to use Dove."

Watch out for the revelation of the faces of the winners in the media which will be unveiled in the coming week!

About Dove

Dove soap, which was launched by Unilever in 1957, has been available in India since 1995. It provides a refreshingly real alternative for women who recognize that beauty is not simply about how you look, it is about how you feel. The skin's natural pH is slightly acidic 5.5-6. Ordinary soaps tend to be alkaline, with pH higher than 9. Dove is formulated to be pH neutral (pH between 6.5 and 7.5) and to be mild on skin. This makes it suitable for all skin types for all seasons. While Dove soap bar is widely available across the country, Dove Body Wash is available in select outlets.

Globally, Dove has been extended to many other countries. Since the 1980s, for example, Unilever has launched a moisturising body-wash, deodorants, body lotions, facial cleansers and shampoos and conditioners, providing a comprehensive range of solutions to bring out true inner beauty.

To view the photographs, click the links below:

Raashi Khanna, New Delhi

Sweety Massy, Bangalore

Noor Ansal, New Delhi
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CONTACT DETAILS
Sabina Lama, IPAN Hill & Knowlton, +91 (22) 22661755, sabina.lama@ipan.com
Rashmi Sharma, IPAN Hill & Knowlton, +91 (22) 40661755, Rashmi.Sharma@ipan.com

KEYWORDS
CONSUMER, LIFESTYLE, PEOPLE, MARKETING, HOUSEHOLD, HUL.BO, HINDUNILVR.NS

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