Press release from Business Wire India
Source: SocialTwist
Tuesday, September 01, 2009 11:54 AM IST (06:24 AM GMT)
Editors: General: Consumer interest; Business: Advertising, PR & marketing, Business services, Information technology, Media & entertainment; Technology
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SocialTwist Tell-a-Friend Tool Certified to Display TRUSTe Privacy Seal of Approval
SocialTwist becomes the First Social Media Sharing Widget on the Internet to hold a TRUSTe Privacy Seal, Demonstrates Commitment to Consumer Privacy Protection
Hyderabad, Andhra Pradesh, India, Tuesday, September 01, 2009 -- (Business Wire India) -- SocialTwist.com today announced that its website and tool, Tell-a-friend Widget, are certified to display the TRUSTe Privacy Seal, which demonstrates its commitment to consumer privacy and trust online. Users can now trust the tool to safeguard their privacy and feel secure.
TRUSTe, the leading privacy certification and seal program, awards its privacy seal only to companies that complete the rigorous TRUSTe certification process and agree to comply with ongoing oversight and TRUSTe's consumer dispute resolution process.
"By becoming a TRUSTe seal holder, SocialTwist gives its customers a clear signal that it is trustworthy and respects the privacy wishes of the people who use its widget," said Fran Maier, CEO of TRUSTe. "SocialTwist joins more than 3,000 organizations committed to building consumer trust online through participation in the TRUSTe Privacy Seal program."
The TRUSTe Privacy Seal is one of the most recognized branded symbols of trust among consumers. The TRUSTe Privacy Seal communicates that a website has posted a privacy statement and that its information gathering and dissemination practices follow guidelines for notice, choice, access, security and redress outlined in the Federal Trade Commission's Fair Information Practices.
"We are pleased to join TRUSTe in advancing responsible information practices online. The certification proves our commitment to give our customers a great and safe online experience. Now websites using Tell-a-Friend too will get the benefit of providing word-of-mouth marketing tool that safeguards consumer privacy and security for their users," said Vijay Pullur, President of SocialTwist.
Ongoing monitoring and the Watchdog Consumer Dispute Resolution mechanism are cornerstones of the TRUSTe Privacy Seal and Certification Program. Through automated monitoring, TRUSTe systematically monitors the practices of seal program participants to ensure ongoing compliance with program requirements. In addition, TRUSTe provides consumers and organizations an effective, easy-to-use method to resolve privacy disputes through its online Watchdog Dispute Resolution service.
About SocialTwist
SocialTwist is a leading provider of Word Of Mouth Marketing (WOMM) and social sharing products. Its Tell-a-Friend (TAF) widget supports a wide range of channels and services for spreading content through one-on-one messaging and social platforms. Using TAF4Branding and TAF4Commerce products marketers can get complete control over messaging and branding of visitor communication. TAF4Rewards product helps in promoting more word of mouth spread. Over 40,000 websites and blogs have successfully run TAF campaigns and seen great ROI. SocialTwist is a division of Hyderabad based Pramati Technologies. Visit www.socialtwist.com for more information.
About TRUSTe
TRUSTe Privacy Seals help consumers click with confidence by guiding them to trustworthy Web sites. Thousands of Web sites rely on TRUSTe industry best practices to help them make the right decisions about privacy and protecting confidential user information. Most of the top fifty Web sites are certified to TRUSTe's leading practices, including Yahoo, Facebook, MSN, eBay, AOL, Disney, New York Times, Comcast and Apple. To find out more about privacy, visit www.truste.com.
CONTACT DETAILS
Merlin Francis, OuterJoin Inc., +91 9845017375, merlin.francis@ojoin.com
KEYWORDS
CONSUMER, MARKETING, BUSINESS SERVICES, IT, MEDIA, TECHNOLOGY
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