BWI: LeasePlan India Launches its Global GreenPlan Initiative in India

Press release from Business Wire India
Source: LeasePlan India
Thursday, October 08, 2009 05:31 PM IST (12:01 PM GMT)
Editors: General: Consumer interest, Environment, Social issues; Business: Advertising, PR & marketing, Automotives; Automotive
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LeasePlan India Launches its Global GreenPlan Initiative in India


Gurgaon, Haryana, India, Thursday, October 08, 2009 -- (Business Wire India) -- -- Kick-Starts Environment Friendly Vehicle Management Practices in India
-- Company to Plant and Maintain 1000+ Trees in the Delhi NCR Region in the first phase of the project in association with Mokshda PEVSS, New Delhi

LeasePlan India, the country's largest operational leasing company, today announced the launch of its global GreenPlan strategy with the kick-start of its first green initiative, in the Delhi and NCR region as part of its sustained corporate social responsibility programs. The first phase of this initiative will include funding, planting and maintaining over 1000 trees in Delhi & National Capital Region.

LeasePlan strives to discover and develop means and methods to offset vehicle emissions, develop better fleet management practices and proactively advise its customers to opt for fuel-efficient vehicles, amongst other initiatives. GreenPlan is LeasePlan's global initiative in this direction, which is currently being implemented in different forms across 30 countries worldwide.

LeasePlan has forged an alliance with Mokshda Paryavaran Evam Van Suraksha Samiti (Mokshda PEVSS), a charitable non-profit organization actively engaged in multifarious activities related to environment protection, energy conservation and urban reforms. Mokshda will provide the necessary support for the plantation drive by acquiring the necessary expertise required for the sustainability and well-being of these trees. The proposed site for implementing the plantation project is along the Gurgaon-Faridabad Highway.

"LeasePlan recognises the need for sustainable programs to counter the effects of vehicular emissions on the environment. GreenPlan is specifically designed to help companies offset harmful emissions and implement environment friendly fleet management practices. The plantation drive is a part of our initiative to make a tangible contribution to the environment. This is also a platform for us to engage better with our employees and customers as this represents an excellent opportunity to participate in making the world a much better place to live in", said Mr. Sanjeev Prasad, Managing Director LeasePlan India.

"We are happy to see LeasePlan's strong commitment towards the green cause and support them whole-heartedly in their endeavour. We hope that more corporates will come forward in the times to come and make a positive contribution towards environmental conservation," said Mr. Vinod Kumar Agarwal, Founder President, Mokshda PEVSS.

The plantation drive will be undertaken through the active participation of LeasePlan employees, Mokshda volunteers including over 100 school children.

About LeasePlan India

LeasePlan India is a wholly owned subsidiary of the world's leading vehicle leasing and fleet management company. With offices in 30 countries and over 45 years of experience, LeasePlan manages a total fleet of 1.4 million cars around the globe. As India's #1 operational car leasing company, LeasePlan India delivers a comprehensive range of corporate car mobility solutions.

About Mokshda

Mokshda Paryavaran Evam Van Suraksha Samiti (Mokshda PEVSS) is an ISO 9001:2000 charitable and non-profit organization registered under the Societies Registration Act, 1860 of India and under Section 12/A of Income Tax Act. The NGO is engaged in multifarious activities related to environment protection, energy conservation and urban reforms since 1992 under the aegis of the Ministry of Environment and Forests (MoEF), Government of India. The Governing Body of Mokshda PEVSS consists of eminent environmentalists, technocrats, scientists and social activist having more than 30 years of experience in their respective fields.


CONTACT DETAILS
Amit Arora, Mutual PR, +91 9811154140, amit@mutualpr.com

KEYWORDS
CONSUMER, ENVIRONMENT, SOCIAL, MARKETING, AUTOMOTIVE, AUTOMOTIVE

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