BWI: Pepe Jeans London to Continue with Renault F1 Team

Press release from Business Wire India
Source: Pepe Jeans London
Wednesday, October 07, 2009 05:58 PM IST (12:28 PM GMT)
Editors: General: Consumer interest, Fashion, Law & justice, Sports; Business: Automotives, Clothing & accessories, Retailers, Sports, Textiles; Automotive
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Pepe Jeans London to Continue with Renault F1 Team


Mumbai, Maharashtra, India, Wednesday, October 07, 2009 -- (Business Wire India) -- Pepe Jeans has announced its intention to continue sponsoring the Renault F1 Team through to the end of the 2009 season, as originally planned under a two-year sponsorship deal signed in January 2008.

Although Pepe Jeans in no way condones the actions at the Singapore Grand Prix of 2008, Pepe Jeans respects the findings of the FIA World Motor Sport Council of the 21st of September 2009 that responsibility for these actions should not be extended to the Renault F1 Team as a whole. Pepe Jeans will continue to give the Renault F1 Team and its management full and continued support as the team emerges from this difficult period, and has confidence in the team's ability to continue challenging at the front of the grid.

About Pepe Jeans London:

Pepe Jeans London was established in the chic Portobello Road area of London in 1973. From its origins as a tiny market stall to more than half a US $billion dollar denim and casual wear brand, Pepe has transformed itself to one of the fastest growing casual wear labels in Europe. The brand today has presence in more than 80 countries across the world.

Launched in India in 1989, Pepe Jeans is currently the leading player in the premium jeans and casual wear segment, enjoying a market share of more than 25%. Merchandise is available through 160 exclusive brand stores across the country, 100 plus large format store locations and 1500 multi-brand premium outlets.

Pepe emerged as an award winner for the "Best Women's Wear Jeans Brand" at the First Inside Fashion Brands Awards. The brand was also awarded the "Best Denim Brand" at the Shopper's Stop Pinnacle Awards 2004 for consistent outstanding performance.

Pepe the "Lycra Most Innovative Brand of the Year" award at Images Fashion Awards and "The Brand of the Year - Men's Casual Wear (Large)" award at the CMAI Apex Awards 04-05 (Clothing Manufacturer's Association of India).

Pepe Jeans London was awarded the `Best All Rounder Brand 2004 - 08' & `Best Denim Brand 2007-08' at the Central Summit, Goa, in August'08.

To view the photographs, click the links below:

Pepe Jeans London & Renault F1 Team-1

Pepe Jeans London & Renault F1 Team-2

For picture(s)/data to illustrate this release click below:

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CONTACT DETAILS
Janhavi Badle Khandelwal, Pepe Jeans London, +91 (22) 40560100 / +91 9320516212, jkhandelwal@pepejeansindia.com
Mohita Sinha, IPAN Hill & Knowlton, +91 (022) 40661771 / +91 9833420066, mohita.sinha@ipan.com

KEYWORDS
CONSUMER, FASHION, LAW, SPORTS, AUTOMOTIVE, CLOTHING, RETAIL, TEXTILES, AUTOMOTIVE

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