BWI: Aircel Launches GSM Mobile Services in Gujarat

Press release from Business Wire India
Source: AIRCEL
Friday, August 27, 2010 10:14 AM IST (04:44 AM GMT)
Editors: General: Consumer interest; Business: Advertising, PR & marketing, Business services, Information technology, Telecommunications; Technology
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Aircel Launches GSM Mobile Services in Gujarat
The number 1 telecom player in Tamil Nadu, Chennai, Assam and North East now in Gujarat; Introduces the Pocket Internet Democratizing Internet on the Mobile along with a rich bouquet of Products

New Delhi, Delhi, India, Friday, August 27, 2010 -- (Business Wire India) -- Aircel the fast growing Pan India telecom operator in the country, today announced the launch of its GSM mobile services in Gujarat. With a subscriber base of over 43 million, Aircel, the fifth largest service provider, extended its services all across Gujarat and rolled out its 22nd circle with Gujarat.

Mr. Gurdeep Singh, Chief Operating Officer, Aircel said, "We are proud to be here in Gujarat and present to our customers a National Brand with a strong local connect. We will be introducing products and services uniquely tailored to meet the special needs of our Gujarat consumers and open to them a world of possibilities. We have introduced, extremely innovative Pocket Internet cards an Industry first by Aircel to democratize Internet on the mobile which offer the consumers unlimited browsing for a period of 30days @Rs 98; 3days @Rs 14 and a one day pack @ Rs 5 respectively anytime anywhere.

In addition there will be a range of simple Postpaid Plans starting with a monthly rental of Rs. 499 with inbuilt 1400 minutes to be used across local, STD and roaming ( on Aircel network) along with 2500 SMS and inbuilt Pocket Internet and Unlimited dialer tunes for one month. The Gujarat launch brings us closer to the completion of our Pan India roll-out."

Mr. Gurdeep Singh, added, "We attribute our success to our core values of trustworthiness, simplicity, strong local connect and service that is value for money. We bring these same values to serve Gujarat. With mobile penetration of 50% and Internet penetration of 8% in Gujarat, there are a lot of segment based needs that an operator can fulfill for better consumer satisfaction."

To reward high usage in a simple manner Aircel, has introduced a Value plan with inbuilt VAS & Data which @ Rs. 123 gives you unlimited Pocket Internet surfing for a month and Unlimited dialer tunes with downloads at no extra cost. This is inclusive of free Stock Updates.
True to its word the simple value plan further offers STD @ 1p/1sec , Aircel to others @ 1p/ 2secs and Aircel to Aircel @ 1p/3secs. The validity is for a period of 90 days. To give maximum benefit to our consumers, they get to carry home tariffs while roaming on Aircel network across India for a period of 90 days.

To address a significant population that has a strong base in US and Canada, Aircel provides an attractive ISD pack @1.6p/sec for 90 days inbuilt in the Simple Value Plan.

Aircel's presence in Gujarat brings with it a plethora of significant offers for its people. To address the needs of the consumers in Gujarat Aircel introduces a Business Pack for the SME's with unlimited community calling and Data @Rs.199 /Rs 499/Rs 999 for 1month / 3 months/ 6 months respectively offering absolutely free local Aircel to Aircel calls & SMS and Aircel to others and STD @ 45p. This is inclusive of free Stock Updates.

Aircel announced the first PocketApps Store in association with Infosys this year. Aircel brings to its consumers in Gujarat thousands of applications with Aircel PocketApps, giving way to a million possibilities. For a weekly charge of Rs. 7, you can download as many free applications as you want which could be from tracking your expenses, monitoring your fitness, scanning restaurant menus to reading newspapers in regional languages or even getting road directions.

Aircel will offer a rich bouquet of VAS services with localized content including a WAP Portal page in Gujarati for any GPRS handset. In addition to this, there will be Music on demand, CRBT and an innovative voice based Doctor-on-call service among others.

Apart from a very robust Retail coverage Aircel will provide a range of both prepaid and postpaid products through its exclusive, vibrant flagship company outlets in Ahmedabad, Vadodara, Rajkot & Surat.

About Aircel

Aircel, a part of Maxis Communications Berhad, Malaysia, is India's fifth largest GSM mobile service provider with a subscriber base of over 43 million and is the fastest growing mobile operator in the country. It is the market leader in Tamil Nadu, Assam, North-East and Chennai. Aircel is now present in 22 Telecom Circles (Mumbai, Pune, Uttar Pradesh East, Uttar Pradesh West, Delhi, Andhra Pradesh, Karnataka, Kerala, Kolkata, Assam, Bihar, Chennai, Himachal Pradesh, Jammu and Kashmir, North-East , Orissa, Tamil Nadu, West Bengal, MP & Chhattisgarh, Haryana, Punjab & Gujarat ) and with spectrum secured for all the remaining circles (a total of 23 circles in India), the company is on track to become a leading Pan-India Operator. For more information, please log on to www.aircel.com

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CONTACT DETAILS
Ms. Madhavi Kochar, 20:20 MEDIA, +91-9810788188, madhavi@2020india.com
Ms. Shalini Sethi, Head- Corporate Communications, Aircel Limited, +91 9711597229, shalini.sethi@aircel.co.in

KEYWORDS
CONSUMER, MARKETING, BUSINESS SERVICES, IT, TELECOMMUNICATIONS, TECHNOLOGY

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