BWI: BrainGain Magazine to Target South Asian Students Wanting to Study Abroad

Press release from Business Wire India
Source: BrainGain Magazine
Thursday, November 11, 2010 06:00 PM IST (12:30 PM GMT)
Editors: General: Consumer interest; Business: Accounting & management consultancy services, Business services, Education & training, Media & entertainment; Technology
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BrainGain Magazine to Target South Asian Students Wanting to Study Abroad
Jerry M. Hultin, President of NYU-Poly launches premier resource on global higher education for students in South Asia

New Delhi, Delhi, India, Thursday, November 11, 2010 -- (Business Wire India) -- Salwan Media Private Limited, a global media company, has announced the launch of BrainGain Magazine (www.braingainmag.com), an online publication for students in South Asia (India, Pakistan, Sri Lanka, Bangladesh, Nepal and Bhutan) seeking to study abroad. Coming on the heels of President Obama's visit to India, the launch in New Delhi coincided with U.S.-India Business Council (USIBC) Higher Education Summit, and the Institute of International Education's delegation of universities visiting India. The event also included representatives from the US State Department and the US Department of Education. Some of the other institutions represented at the launch included Manipal Education, Amity University, University of Applied Sciences Utrecht (The Netherlands), OP Jindal Global University, The British School, Arizona State University, among others.

BrainGain Magazine aims to be the definitive source of information for anyone interested in exploring and learning about educational opportunities outside South Asia, and provides information on student experiences and studying in universities around the world. The interactive online medium provides students access to helpful and practical details on learning about their chosen field of study, campus life, admission process, careers services, financial aid and visa regulations. Besides regular streams such as engineering, MBA and medicine, BrainGain Magazine will also cover specialized courses such as oceanography, astrophysics, script writing and film making, to name a few. BrainGain Magazine is the second media property launched by Salwan Media this year.

The magazine is the brainchild of serial entrepreneur Harjiv Singh, who serves on the advisory board of India Knowledge@Wharton and has been a guest faculty at Duke University's corporate education arm, DukeCE. Harjiv himself has studied at Columbia University's School of International and Public Affairs and the New York Institute of Technology.

"A recent IIE report shows that international student mobility is redefining the global higher education landscape. Foreign student enrollment in the United States alone has reached a record high of more than 671,000 students," said Harjiv Singh, serial entrepreneur and Founder-CEO of BrainGain Magazine. "Studying in a foreign country is an aspiration for many students but fulfilling that dream can be an overwhelming one. The first resource of its kind in South Asia, BrainGain endeavors to help students achieve their goals by providing relevant and comprehensive information in one place."

According to UNESCO-UIS 2009 report, nearly three million students are pursuing studies outside of their country of origin.

US is the leading destination for Indian students going abroad to study, followed by the UK and Australia respectively.

Delivering the keynote at the launch of BrainGain Magazine, Jerry MacArthur Hultin, President of NYU-Poly, the second oldest private engineering school in the US, underscored the importance of BrainGain Magazine as it allows students in South Asia to learn about higher education opportunities the world has to offer. Jerry is the former US Under Secretary for Navy under President Clinton.

Living up to its mission of providing truly global, stimulating and knowledge-driven content, BrainGain Magazine's launch event also showcased a panel discussion on "How Technology Takes Higher Education to the Masses" that was moderated by KPMG Executive Director, Narayanan Ramaswamy. Panelists included Stephan Thieringer from AcrossWorld, and Dr. Duleep C Deosthale from Manipal University. Kavita Singh, CEO, FutureWorks Consulting, moderated a Q&A session titled, "Higher Education- Trends in the US", with Dr. Sethuraman Panchanathan of Arizona State University.

About BrainGain Magazine

BrainGain Magazine (www.braingainmag.com) is an online publication for students, their parents, and mid-career professionals in South Asia. We aim to be the definitive source of information for anyone interested in exploring and learning about educational opportunities outside South Asia. Our primary target audience is between the ages of 17 and 40 years. We provide content to guide students and their parents through the decision-making process when exploring options to study abroad. The topics covered help readers understand fields of study, admissions, financing, specific countries, regions or cities, student life, scholarships, job prospects for chosen field, socio-cultural environments, safety and visa issues. Told through lively interviews, photos, videos and podcasts, we provide an interactive platform that helps students realize their dreams.

About Salwan Media

Founded in 2004, Salwan Media Private Limited (wwwsalwanmedia.com) is a global media company focused on fast growth markets in the area of education, consumer and business information. Salwan Media launched a UK based comparison shopping site www.comparenbestbuy.co.uk in April 2010. The site allows UK consumers to shop, save and share great deals from online merchants. Its online publication Braingainmag will target students from India, Pakistan, Sri Lanka, Bangladesh, Nepal and Bhutan. Headquartered in New Delhi, Salwan Media also has offices in New York and London.


CONTACT DETAILS
Yasha Chandra, Gutenberg Communications, +91 9810806844, yasha@gutenbergpr.com

KEYWORDS
CONSUMER, CONSULTANCY SERVICES, BUSINESS SERVICES, EDUCATION, MEDIA, TECHNOLOGY

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