BWI: DELL Unleashes Alienware as Premier Gaming Brand with Launch of M17x Laptop in India

Press release from Business Wire India
Source: Dell India
Friday, August 07, 2009 12:43 PM IST (07:13 AM GMT)
Editors: General: Consumer interest; Business: Advertising, PR & marketing, Business services, Electronic appliances & components, Information technology; Technology
--------------------------------------------------
DELL Unleashes Alienware as Premier Gaming Brand with Launch of M17x Laptop in India


Bangalore, Karnataka, India, Friday, August 07, 2009 -- (Business Wire India) -- -- New M17x the 'Most-Powerful 17" gaming laptop in Universe'

-- Alienware's Global Presence Will Expand from Six to 35 Countries

Hard-core gamers and technology enthusiasts will find much to celebrate with the new Alienware M17x from Dell. The new Alienware M17x is the most powerful 17-inch gaming notebook in the universe and delivers a pulse-pounding, life-like experience. Just as Dell's Adamo brand represents premium craftsmanship and design, Alienware represents premium performance in the Dell consumer product portfolio and is the new standard-bearer in the broader gaming and technology space.

The News

As the newest member of Dell's premium performance brand, the Alienware M17x features:

-- Striking design - including anodized aluminum casing, aggressive lines and a unique chassis - that definitely makes a statement in public;

-- Uncompromised technology that sets the benchmark within the industry and makes it a key pillar within Dell's consumer product portfolio; and

-- The unique visual ID of the Alienware brand.

-- Price starts from Rs 1,39,000.

Gamers around the world will have access to Alienware's powerhouse system which includes:

-- New Anodized Aluminum Industrial Design with color options

-- Up to Dual 1GB NVIDIA® GeForce® GTX 280M graphics processing units (GPUs)2 with SLIT technology

-- Configurable with Intel® CoreT 2 Extreme Quad-core overclockable Mobile Processor1

-- Up to 8GB DDR32 1333MHz Memory

-- 1TB3 7200RPM or 512GB of Solid State Storage Capacity (Raid 0)

-- Optional Beyond HD resolution with a WUXGA 1200p (1920 x 1200) Edge-to-Edge LCD design

-- Internal Wireless a/g/draft-n with MIMO (2x2) Technology

-- Exclusive Alienware Command Center Software Solution

-- Exclusive designed AlienFX® Illuminated Keyboard

-- NVIDIA® GeForce® 9400M G1 GPU with HybridPowerT technology

-- Microsoft® Windows Vista® (64 bit)

Quote

"The Alienware M17x is a gamer's dream and sets the universal standard for 17-inch laptops that enthusiasts worldwide will love," said Girish Mehta, Marketing Director for the Dell India Consumer Business. "Alienware's premium performance is important to the larger Dell consumer product portfolio and the introduction of the Alienware M17x to the Indian market ensures avid gamers in the country will be able to experience the most innovative and immersive gaming experience on a laptop. The M17x sets a new benchmark for combining out-of-this-world performance with the industrial design our customers have come to expect".

'All Powerful'

Anticipation for the new Alienware landing began in April with the launch of www.allpowerful.com. The site, which heralded the arrival of something new, big and game-changing, attracted nearly 100,000 visitors in its first two weeks, with more than 25 percent registering to witness the arrival of the M17x and become part of the Alienware/Dell gaming community.

Written in Alienware's custom "alien language," the site featured a countdown clock timed with the debut of the laptop at U.S. gaming conference, E3 and was available in multiple languages to reflect the brand's global expansion. In addition, Alienware's BREED 3D animated short video encouraged gamers to check out the future of Alienware with a preview of 'All Powerful'. Previous BREED videos introduced these same gamers to the origins of Alienware through the company's Alien Network and AlienwareChannel on YouTube.

Links

Allpowerful.com
Alienware.com
Dell.com/Alienware
Alienware's Facebook page
Follow Alienware on Twitter
Alienware's MySpace page
Dell's Flickr page

About Dell

People worldwide can buy Dell (NASDAQ: DELL) online, by phone and through 24,000 stores.

About Alienware

Alienware, Dell's premier high-performance PC gaming brand, offers unique and award-winning computers that incorporate innovative engineering and are designed with state-of-the-art components. Credited as being one of the first PC gaming hardware manufacturers, Alienware remains committed towards creating industry-leading trends in the high-performance gaming arena and Alienware Area-51TM system was ranked in PC World's "The 25 Greatest PCs of All Time" in 2006. Alienware manufactures a diverse selection of customizable high-performance desktop and notebook systems that attract a broad range of customers who demand world class performance and design.

The Alienware M17x will be available direct in 35 countries and 17 languages, spanning the United States, Canada, Europe, China, Japan, Korea, Latin America, Australia, and New Zealand. For more information, please visit www.alienware.com or call 1-800-ALIENWARE (254-3692).

To view the photographs, please click on the links given below:

Photograph 1

Photograph 2
For picture(s)/data to illustrate this release click below:

http://www.BusinessWireIndia.com/attachments/Pic-1(28).jpg
Pic-1(28).jpg
http://www.BusinessWireIndia.com/attachments/Pic2(37).JPG
Pic2(37).JPG


CONTACT DETAILS
Francis Huan, Dell Global B.V. (Singapore Branch), +65 6335 3163, francis_huan@dell.com
Dechama Uthappa, 20:20 MEDIA, +91 9845087220, dechama@2020india.com

KEYWORDS
CONSUMER, MARKETING, BUSINESS SERVICES, ELECTRONICS, IT, TECHNOLOGY

If you wish to change your Business Wire India selection please click on this link http://www.businesswireindia.com/media/news.asp and use your personal username and password to login.

Submit your press release at http://www.businesswireindia.com