BWI: Premier Farnell and Littelfuse Sign Agreement for Circuit Protection Products

Press release from Business Wire India
Source: Premier Farnell
Tuesday, August 04, 2009 11:08 AM IST (05:38 AM GMT)
Editors: General: Consumer interest; Business: Advertising, PR & marketing, Business services, Electronic appliances & components; Technology
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Premier Farnell and Littelfuse Sign Agreement for Circuit Protection Products
Premier Farnell will Serve as Greater China, Southeast Asia, India, Australia and New Zealand Sample Hub for Littelfuse Customers with low-volume but high-service Needs

Bangalore, Karnataka, India, Tuesday, August 04, 2009 -- (Business Wire India) -- Premier Farnell, the leading multi-channel, high service distributor supporting millions of engineers and purchasing professionals worldwide, today announced that Littelfuse, the world leader in circuit protection products, has appointed Premier Farnell to be the company's franchised high-service, low-volume partner in Greater China, Southeast Asia, India and ANZ.

Under this agreement, Premier Farnell will hold the widest range of Littelfuse products in stock in Asia Pacific while Littelfuse will leverage Premier Farnell's high-serve operations and stocks for same-day or next-day fulfilment to customers. The target customers are enthusiasts, engineers and purchasing professionals in Asia Pacific who require small quantities of Littelfuse products for engineering designs. Littelfuse products are available for order via Premier Farnell's field sales staff, direct marketing teams, website and customer contact centres in Australia, Singapore, Malaysia, India and China.

Explaining this agreement, KY Ong , Regional Sales Manager, Littelfuse Far East, said: "Currently, in Greater China, Southeast Asia, India, Australia and New Zealand, where design engineers continue to create prototypes, reference designs and proofs of concepts in digital consumers, telecommunications and automotive industries, fast time to market is essential. We have chosen Premier Farnell's multi-channel, high-service model to ensure a high-level of service for our customers."

KY Ong further added that Littelfuse solutions are found in almost every product that requires electrical energy, from automobiles to computers to telecommunications devices. The company has been providing industry-leading circuit protection products for more than 80 years.

"The relationship between Premier Farnell and Littelfuse has grown from strength to strength around the world. With our commitment to offer the widest range of Littelfuse products quickly and efficiently, Premier Farnell plays a role in helping Asia Pacific's electronic designers deliver innovative solutions for a better future," William Chong, Regional Director of Supplier, Product & Purchasing Management, Premier Farnell, Asia Pacific.

With close to 3,000 Littelfuse products in stock at any given time in its three stocking hubs in Asia Pacific, Premier Farnell currently offers the widest range of Littelfuse circuit protection products for same-day or next day fulfilment to customers in Asia-Pacific. These include Littelfuse Fuses, SIDACtor® Protection, Thyristors, PTC (Resettable Fuses), Varistors, PulseGuard® Suppressors, TVS diodes, Silicon Protection Arrays, Gas Discharge Tubes, fuseholders and accessories as well as Switching Thyristors.

Littelfuse's full range of products are available for order via Premier Farnell's field sales staff, direct marketing teams, website and customer contact centres in Australia, Singapore, Malaysia, India and China. These products will be stocked at Premier Farnell's three distribution centres located in Sydney, Singapore and Shanghai enabling same day or next day order fulfilment to customers.

About Premier Farnell

Premier Farnell plc (LSE:pfl) is a leading high service, multi-channel distributor of electronic, and industrial products and specialist services throughout Europe, the Americas and Asia Pacific. It goes to market with a differentiated value proposition, world-class marketing, a stocked range of 450,000+ products, and access to 4,000,000 more items from 3,500 top manufacturers. The company has group sales of £823.1m and over 4,100 employees globally.

While global in scope, Premier Farnell recognizes the individual needs of each market and has continued to internationalize its model accordingly, trading locally under different brand names. Its primary electronics businesses trade as Farnell in the UK, India, Europe, Australia and New Zealand, Newark in the US, Canada and Mexico, and Premier Electronics in China and Hong Kong. In Singapore, Malaysia, and Brazil the operation is known as Farnell Newark.

For more information visit the website at www.PremierFarnell.com.


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Rony Rajan, 20:20 MEDIA, +91 9980162010, rony@2020india.com

KEYWORDS
CONSUMER, MARKETING, BUSINESS SERVICES, ELECTRONICS, TECHNOLOGY

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