BWI: Legrand Converges Technology and Design to Launch ‘Arteor’ Range of Wiring Devices

Press release from Business Wire India
Source: Legrand India
Thursday, November 05, 2009 11:15 AM IST (05:45 AM GMT)
Editors: General: Consumer interest; Business: Advertising, PR & marketing, Business services, Commodities & materials, Retailers; Technology
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Legrand Converges Technology and Design to Launch 'Arteor' Range of Wiring Devices
A Fusion of Art, Technology and Design, Arteor Adds a New Dimension to the Market for Wiring Devices and Home Automation

Hyderabad, Andhra Pradesh, India, Thursday, November 05, 2009 -- (Business Wire India) -- Legrand India - a subsidiary of Euro 4.1 bn Legrand Group, the world specialist in products and systems for wiring devices - today unveiled its latest and innovative range of designs - 'Arteor.'

Arteor's striking new range is targeted at architects, interior designers, builders, institutions, hotels, commercial spaces and industrial sectors across premium and luxury segments. Moreover, the products' aesthetic appeal and cutting-edge technology makes it an ideal choice for every kind of project.

Commenting on the launch, Palash Nandy, General Manager - Marketing, Legrand India, said, "We were looking to create a solution that was undeniably different yet compatible with all standards. For this, the Group involved its technological, ergonomic and design teams to create an authentic international concept that has pushed back all the boundaries of innovation and quality, namely, Arteor.

"The choice of materials, colours and textures used for Arteor are truly out of the ordinary, but what's even more prominent about the design is the way the plates are made sublime by the feeling they create of floating above the wall."

While all products under Arteor confer to multicultural identities, at the same time they have been adapted to meet local requirements.

"We are delivering a solution that has a global focus and is yet made to suit Indian needs. With the launch of Arteor, we are confident that wiring devices as they are known in India are not going to be the same again," added Palash Nandy.

While India is among 43 nations where Arteor is being launched simultaneously, Legrand India will be manufacturing the new range of products not only for the local market but also for the APAC and Middle East regions.

"India, along with other BRIC* nations, is fast emerging as one of the leading global economies with high growth potential. The construction sector itself which is the second largest economic activity after agriculture accounts for almost 6 per cent of India's GDP. Around $360bn is expected to be invested in infrastructure over the next five to ten years. This boom is of importance to Legrand India and in keeping with these trends, we see the launch of Arteor in India as perfectly timed," said Yves Martinez, Legrand India's new Managing Director.

Meeting the needs of specifiers, investors, architects, electricians as well as end customers, Arteor stands out for the sheer scope of its applications, its stylish design and materials. At the local launch, the company displayed some of its futuristic products like multi-standard sockets, dimmers for CFL's, multimedia hubs, power units, Clockon switches, Gas detector, Access control and a whole range of innovative home automation solutions. Topping this list is Arteor's exclusive use of materials and finishes which include mirror, tattoo, wood, leather and brushed steel to name a few.

Editors Notes: * Brazil, Russia, India, and China.

About Legrand India:

Over the last 48 years Legrand India's offer has evolved to encompass a wide range of products and systems to meet the specific needs of the Residential, Commercial, Hospitality and Industrial segments in the areas of safety, convenience and comfort.

Today, Legrand India is the country's undisputed leaders for MCBs, RCDs & Distribution Boards with a very strong presence in wiring devices. The company has three manufacturing facilities in Maharashtra which are equipped with sophisticated state-of-the-art technology. Legrand (India) has a large network of over 550 stockists and 2500 retail outlets. The company is one of the fastest growing organizations in its areas of business.

To view the photographs, please click on the links given below;

Yves Martinez

Round Switch

Soft Light Diffuser
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