BWI: PlaySpan Launches In-App PayPal Payments Experience at PayPal X Innovate 2009

Press release from Business Wire India
Source: PlaySpan India Pvt Ltd
Wednesday, November 04, 2009 10:01 AM IST (04:31 AM GMT)
Editors: General: Consumer interest, Entertainment; Business: Advertising, PR & marketing, Banking & financial services, Business services, Information technology; Technology
--------------------------------------------------
PlaySpan Launches In-App PayPal Payments Experience at PayPal X Innovate 2009
PlaySpan Harnesses PayPal's New Adaptive Payments APIs, to Make it Easy for Consumers to Purchase Digital Goods Directly in Games

Mumbai, Maharashtra, India, Wednesday, November 04, 2009 -- (Business Wire India) -- PlaySpan, the leader in monetization solutions for online games, virtual worlds, and social networks is one of the first to enable customers to make PayPal purchases directly inside the Social Networks using PayPal's new Adaptive Payments APIs. Previously, any customer wishing to make a PayPal purchase would need to open up a new window or navigate away from the social networking sites in order to make a PayPal purchase. Not any longer.

This new PayPal payment experience, which uses PayPal's new Adaptive Payments APIs, enables developers to provide an optimal PayPal purchase experience for frequent microtransaction type purchases. Customers will be able to make faster, easier transactions without leaving their favorite games and social network applications. Customers simply establish a pin with PayPal that they can then enter directly when using PlaySpan's payment products to complete in-app purchases.

The first product to showcase this new functionality is the Spare Change payment network, which facilitates microtransactions for over 500 third-party applications on Facebook.

"The PayPal X platform and PlaySpan will enable developers to increase conversion and revenue from their online games, virtual worlds, and social networks. We expect the ease of the payment experience to drive higher ARPU," said Karl Mehta, Founder & CEO of PlaySpan.

"PlaySpan is already a successful PayPal merchant and we're thrilled that they've adopted PayPal X to make it even easier for consumers to buy digital goods," said Osama Bedier, PayPal's vice president of platform.

Part of the PayPal X platform, the Adaptive Payments API is a set of building blocks that gives developers the tools to create highly customized payment services. The API will change where and how people can make payments, how recipients get compensated, and more.

About PlaySpan Inc.

PlaySpanT is the leader in monetization solutions for over 1,000 online games, virtual worlds, and social networks. PlaySpan's patent-pending in-game virtual goods commerce and micropayment platform enables game publishers and developers to generate new revenues, acquire new users, and extend the loyalty of existing users.

PlaySpan also offers global payment solutions through its subsidiary PayByCash® with 85 payment methods in 180 countries. The ULTIMATE GAME CARD® is used by consumers to pay for 300 multiplayer games and around 700 games on popular social networking sites. It is available in about 45,000 retail locations across North America and growing rapidly worldwide.

Social network payment solutions are available through Spare Change©. Acquired by PlaySpan in April 2009, Spare Change is the first and leading payments platform designed specifically for social networks. Featured on over 700 applications, across Facebook, MySpace and Bebo, Spare Change empowers developers to successfully monetize their applications through micro payments. The Spare Change platform enables users to make safe, convenient, and friendly 1-click purchases through a variety of funding sources.

PlaySpan is headquartered in Silicon Valley with offices in Charlottesville, Virginia, Cincinnati, Ohio, and Mumbai. Investors include Easton Capital, Menlo Ventures, STIC and Novel TMT Ventures. The company has recently won the 2009 OnHollywood Category Award for Best Gaming Company.

For more information about PlaySpan, visit: http://corp.playspan.com

For more information about Spare Change, visit: www.sparechangepayments.com


CONTACT DETAILS
Vinayak Rao, PlaySpan India Pvt Ltd, +91 9820045958, Vinayak.rao@playspan.com

KEYWORDS
CONSUMER, ENTERTAINMENT, MARKETING, BANKING, BUSINESS SERVICES, IT, TECHNOLOGY

If you wish to change your Business Wire India selection please click on this link http://www.businesswireindia.com/media/news.asp and use your personal username and password to login.

Submit your press release at http://www.businesswireindia.com