BWI: Dream11.com Launches ‘T20 Fantasy Frenzy’ Competition for the T20 World Cup

Press release from Business Wire India
Source: Dream11.com Gaming Pvt. Ltd
Thursday, April 29, 2010 11:46 AM IST (06:16 AM GMT)
Editors: General: Consumer interest, Entertainment, Sports; Business: Advertising, PR & marketing, Information technology, Sports; Technology
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Dream11.com Launches 'T20 Fantasy Frenzy' Competition for the T20 World Cup
A Fantasy Cricket Competition Where Contestants Can Win Rs. 1.5 lakh in Cash

Mumbai, Maharashtra, India, Thursday, April 29, 2010 -- (Business Wire India) -- Dream11.com, the World's No.1 Fantasy Cricket Game, launched 'T20 Fantasy Frenzy', a Fantasy Cricket gaming competition for the upcoming T20 World Cup. As part of this international competition, cricket fans world-wide will get an opportunity to create their own cricket team from among Indian and International cricketers, test their cricket knowledge and experience being a T20 selector. Contestants stand a chance to win Rs. 5000 daily, a total cash prize of Rs. 1.5 lakh for the entire tournament and the title of the best T20 selector.

Each contestant in this competition will be allocated Rs. 100 crore of virtual money to choose their favorite cricketers from across various teams and create their Dream11. Depending on how those cricketers perform in upcoming real-life matches, the contestants will earn points. Contestants scoring the highest points stand a chance to win Rs.1.5 lakh in cash. The contestants can compete globally while enjoying social networking features and forming their own leagues, which also allows them to compete in closed private groups.

Speaking on this initiative, Harsh Jain, CMD, Dream11 Gaming Pvt. Ltd., said, "With IPL concluding and the T20 World Cup gearing for action, cricket fever in India is at an all-time high. Through 'T20 Fantasy Frenzy', Dream11.com intends to bring this fervour online and empower over a billion cricket enthusiasts to not only passively watch the game but actively participate in it as well."

Fantasy Cricket, a part of the US $4.5 billion Fantasy Sports Genre, provides users an opportunity to select their own virtual cricket team. Simply put, users optimize their allocated budget to create fantasy teams of real cricketers and score points depending on how those cricketers perform in real-life matches. This strategic, competitive and engaging game is a true test of knowledge for millions of cricket fans around the world.

Contestants can log on to www.dream11.com to test their true cricket knowledge by being a part of the 'T20 Fantasy Frenzy' competition.

About Dream11.com

Dream11.com, the 'World's No.1 Fantasy Cricket Game', is the flagship brand of Dream11 Gaming Pvt. Ltd. It is a unique and innovative Fantasy Cricket website that offers users the world's first graphical Fantasy Cricket game. The website also allows users to compete and connect with millions of cricket fanatics and develop 'cricket communities' that further add to the fun quotient. Features like Live Scores, News, Player Profiles, Schedules, Standings, Statistics and Cricket Games, along with Community tools, ensure a complete Fantasy Cricket experience for its global users.
For more information: log on to http://www.dream11.com/


CONTACT DETAILS
Sulakshana Deshpande, Asst Manager - Public Relation, Brand-comm, +91 9819032463, sulakshana@brand-comm.com
Sheetal Gopal, Manager, Brand-comm, +91 9920560332, Sheetal@brand-comm.com

KEYWORDS
CONSUMER, ENTERTAINMENT, SPORTS, MARKETING, IT, TECHNOLOGY

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