Saturday, August 14, 2010

BWI: Citibank Inaugurates New Branch Premises in Pune

Press release from Business Wire India
Source: Citi
Saturday, August 14, 2010 12:32 PM IST (07:02 AM GMT)
Editors: General: Consumer interest, People; Business: Advertising, PR & marketing, Banking & financial services, Business services
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Citibank Inaugurates New Branch Premises in Pune
State-of-the-Art Branch Houses Exclusive CitiGold Select Lounge

Pune, Maharashtra, India, Saturday, August 14, 2010 -- (Business Wire India) -- Citibank India today inaugurated its new state-of-the-art branch premises in Pune at Koregaon Park on the North Main Road. The new branch premises were formally dedicated by Mr. Shirish Apte, CEO, Citi Asia-Pacific together with Mr. Pramit Jhaveri, Citi Country Officer, India and Mr N. Rajashekaran, Country Business Manager, Global Consumer Group, Citi India.

This new branch reflects Citi's global design template that has evolved from a traditional, transactional banking environment to a more intuitive, customer-friendly layout. These new premises emphasize enhanced relationships by offering customers a more comfortable and collaborative space to conduct business, greater privacy and more effective use of technology. In its new location, the Branch will continue to provide the full range of Citibank's products and services to Pune's retail and institutional clients, including 'Citigold', the Bank's flagship, wealth management platform for high net worth customers.

On inaugurating the branch, Shirish Apte, CEO, Citi South Asia said, "I am delighted to dedicate this new branch in Pune that has an exclusive state-of-the-art Citigold Select Lounge. Citibank has a very long history in India and India remains one of the priority markets for the company. As such, we will continue to make significant investments in India across a wide range of businesses and services and our customers and clients in Pune should see the benefits of these investments."

Speaking at the inauguration, Pramit Jhaveri, Citi Country Officer, India said, "The prime location of this new branch underlines our commitment to deliver a superior banking experience, catering to the changing needs of our customers. Strengthening our presence in the city demonstrates the importance we place on being the bank of choice for our customers and is indicative of the many growing opportunities the city presents to further our consumer and commercial banking franchise here."

Unique to this new Pune branch is the fact that it is one of the early Citibank branches in India to house an exclusive CitiGold Select Lounge. This dedicated space will specially cater to the branch's Citigold clients whose needs are increasingly getting more complex and specific, requiring a higher degree of personalization and specialization.

Among some of the key design enhancements at the new Pune branch that come together to differentiate the customer experience are the use of warm colors, comfortable furniture, larger-scale window graphics, greater privacy and the use of swivel flat-screen monitors and round tables to facilitate more productive customer/consultant discussions.

Citibank's branch network in India spans 42 branches across 30 cities. The Bank operates a total of ten branches in Maharashtra of which six branches are located in Mumbai and one each in Pune, Nashik, Akola and Nanded.

Citibank Pune branch is open Monday through Friday from 10 AM to 6 PM and Saturday 10 AM to 2 PM. In addition, customers have access to 24-hour banking through multiple channels such as CitiPhones, Citi Mobile, Citibank Online (www.citibank.com/india) and ATMs.

About Citi India

Committed to India for over 108 years, Citi takes pride in being a premier locally-embedded financial institution backed by an unmatched international network. Citi's presence in India spans 42 Citibank branches across 30 cities and over 450 ATMs. With capital invested of over US$3.8 billion, Citi is the single largest foreign direct investor in the financial services industry in India and offers consumers and institutions a broad range of financial products and services, including consumer banking and credit, corporate and investment banking, securities brokerage, and wealth management. Citi is an employer of choice to approximately 8000 employees in India. Citi's franchise in India includes businesses such as equity brokerage, equities distribution, private banking (Citi Private Bank) and alternate investments and private equity (CVCI). In line with our commitment to make a positive difference in the communities where we work, Citi India's citizenship programme targets its strategic efforts in the priority focus areas of Microfinance and Microenterprise, Small and Growing Businesses, and Financial Capability and Asset Building.

Additional information may be found at http://www.online.citibank.co.in/press-room/citi-in-india.htm

About Citi

Citi, the leading global financial services company, has approximately 200 million customer accounts and does business in more than 140 countries. Through Citicorp and Citi Holdings, Citi provides consumers, corporations, governments and institutions with a broad range of financial products and services, including consumer banking and credit, corporate and investment banking, securities brokerage, transaction services, and wealth management.

Additional information may be found at www.citigroup.com or www.citi.com


CONTACT DETAILS
Debasis Ghosh, Citi, 91 22 4001 5009, debasis.ghosh@citi.com

KEYWORDS
CONSUMER, PEOPLE, MARKETING, BANKING, BUSINESS SERVICES

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