BWI: Paul Writer Launches India’s First Community for B2B Marketers

Press release from Business Wire India
Source: Paul Writer
Thursday, September 16, 2010 07:11 PM IST (01:41 PM GMT)
Editors: General: Consumer interest; Business: Advertising, PR & marketing, Business services, Education & training, Information technology, Retailers; Technology
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Paul Writer Launches India's First Community for B2B Marketers
PaulWriter.com attracts 750+ Members, 40+ Authors, 21000 Views within a Month

Bangalore, Karnataka, India, Thursday, September 16, 2010 -- (Business Wire India) -- Paul Writer today announced the launch of India's first community dedicated to B2B marketers at www.paulwriter.com Envisioned as a place that provides the B2B marketing community access to high-quality content, discussion, and research in a single location, the site has already garnered over 21000 views since going live for beta testing.

"Our aim is to have PaulWriter.com become the platform of choice for B2B marketers for collaboration, knowledge sharing, and continuous learning, so that the industry as a whole benefits. At the broader level, by involving marketing service providers, showcasing relevant technologies, and providing advisory and educational services, we hope to create a vibrant eco-system that enriches India's B2B marketing infrastructure, and leads to the creation of more global brands," said Jessie Paul, founder & CEO of Paul Writer.

The community was launched during a conference on "Transforming to a Marketing Superpower: Revive, Renew, Regroup". The speakers were eminent industry leaders like Hari V. Krishnan, Country Manager - India, LinkedIn, Jeremy Cooper, RVP - Marketing, Asia-Pacific, Salesforce.com and Sumit Virmani, Head Marketing - Products & Platforms, Infosys Technologies. The marketing platform was launched with a unique unveiling by Nakul Shenoy, one of India's leading user experience evangelists, also a world-class psychic entertainer.

"We are big believers in communities being the source for the richest business insights. In a networked world, Indian businesses and professionals actively seek the best tools to help them grow. As the world's largest professional network, LinkedIn provides them with tools to engage in meaningful business development and brand building activities," said Hari V. Krishnan, country manager of LinkedIn India. "Communities like PaulWriter.com will add to the ecosystem and provide marketing professionals a platform to provides insights and share best practices."

"India has a tremendous need to nurture and develop its marketing talent particularly in booming categories like B2B where demand already outstrips supply. PaulWriter.com has the potential to play a valuable role in developing and nurturing talent, as well as providing a peer learning platform for senior marketing professionals," commented Sumit Virmani, Head Marketing - Products & Platforms, Infosys Technologies.

Speaking at the conference, Jeremy Cooper, Regional Vice President, Marketing, Asia-Pacific, Salesforce.com said "Salesforce.com sees communities as an important collaborative force for the future. We are keen to work with Indian marketers to help them leverage the power of business networking tools. Forums such as PaulWriter.com can be useful in spreading the message of the benefits of such enterprise collaboration."

PaulWriter.com offers free lifetime membership and is ideal for CEOs, marketing professionals, academics, and management students. PaulWriter.com extends its reach and relevance through social tools such as LinkedIn, Twitter, Facebook, YouTube, SMSGupShup, and Slideshare. The site is built using open source Joomla technology and is hosted on a cloud to enable scaleability and flexibility.

About Paul Writer

Paul Writer aims to enhance the marketing infrastructure of India through Advisory, Community Building and Professional Development. In the Advisory space, Paul Writer has had the privilege to be associated with firms such as NIIT Technologies, Allied Digital, Ramco Systems, SYSTIME, IDS Softwares, Venkataramanan Associates and Aujas Networks. In the area of Community Development, paulwriter.com is India's leading community platform focused on B2B marketers, and is working towards creating an environment of peer learning and continuous growth. To facilitate professional development, the firm offers workshops and interactive sessions on areas such as branding, digital strategy, and frugal marketing to corporates and educational institutions, and will be launching public events in December 2010. Paul Writer was founded in January 2010 by Jessie Paul who was previously CMO of Wipro's IT business and has held senior marketing positions in Infosys and iGATE prior to that. She is the author of No Money Marketing, Tata McGraw-Hill's fastest selling professional book on marketing, and is a regular columnist for Business World and Inc. For more information, please visit www.paulwriter.com



CONTACT DETAILS
Padmaja Nagarur, Paul Writer, +91 (80) 40965053, padmaja.nagarur@paulwriter.com
Anna Beck, Gutenberg Communications, +91 (80) 41133277 , +919980129292, anna@gutenbergpr.com

KEYWORDS
CONSUMER, MARKETING, BUSINESS SERVICES, EDUCATION, IT, RETAIL, TECHNOLOGY

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