BWI: Another First With a Download to Own Model for the Latest PC Games

Press release from Business Wire India
Source: UTV Indiagames.com
Friday, September 17, 2010 03:01 PM IST (09:31 AM GMT)
Editors: General: Consumer interest, Entertainment, Sports; Business: Advertising, PR & marketing, Electronic appliances & components, Information technology, Media & entertainment, Retailers, Sports, Telecommunications
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Another First With a Download to Own Model for the Latest PC Games
UTV Indiagames partners with global major Electronic Arts

Mumbai, Maharashtra, India, Friday, September 17, 2010 -- (Business Wire India) -- Following the success of subscription based pc games services, UTV Indiagames, India's benchmark mobile, online and ITV Games Company and a leading global mobile game publisher, introduces a first-in-India a full game digital download offering "Download to Own" for PC games on its Games on demand (GoD) platform. UTV Indiagames has partnered with Electronic Arts Inc. to allow core gamers in India to digitally download premium coinciding with their international release dates. Indian gamers who typically waited for many weeks to buy their favorite games, will now not have to wait for products to launch in retail stores and will have access to content as it goes live globally.

As broadband services penetrate India there is going to be an explosive growth in the digital distribution of content like video and games. The GoD service which offers more than 300 games across genres on an "all you can eat model" is enhancing the service to a "download to own" model for individual games with Electronic Arts being the first publisher of content on the new service. Gaming enthusiasts can now own the best and latest EA games like The SIMs 3, Need for Speed SHIFT, BurnoutT Paradise The Ultimate Box, Dragon Age:T Origins, Mass Effect 2, Battlefield Bad Company 2 , Command and Conquer and much more through a secure and legal online platform using certified credit cards and online banking.

Speaking on this service, Vishal Gondal, CEO, UTV Indiagames, said, "The Games on Demand service has truly revolutionized the gaming industry in India. We introduced GoD with the intention to allow gamers in India to legally enjoy playing the best games and this new service is another step in that direction. Gamers can now download games on release date which was never possible before. We have partnered with EA, the world leader in the gaming space, as our flagship content partner for the launch of our service. Since world over gaming has been the killer content to drive broadband adaption, we believe the same will repeat in India thanks to the upcoming growth in broadband in India thanks to 3G and 4G technologies."

The GoD service, introduced by UTV Indiagames, offers exciting games at a monthly subscription fee. Partnering with a number of leading games publishers, this service brings a variety of premium single and multiplayer games for gamers worldwide.

About UTV Indiagames:

UTV Indiagames is India's largest integrated game developer-publisher across mobile, online and the Interactive Television. The company has been a pioneer in the mobile gaming space and has partnered with several major game publishers and media companies in the world such as EA, Disney, THQ, Atari, Universal, Fox, Warner brothers, Sony, MTV, 2K and others whose IP has been published across global leading telecoms including Verizon, Vodafone, Airtel, AT&T, Telstra and others. Some of UTV Indiagames' successful titles include the first Spiderman game on mobile, Bioshock, Garfield, Godzilla and Warchess (iPad). Two of the largest IPs developed and published by Indiagames include the IPL cricket franchise for mobile, iPhone, iPad and online as well as the hit game Bruce Lee on all mobile, iPhone and iPad platforms. In India the company runs the only subscription based PC games service called "Games on Demand" across all major broadband operators. UTV Indiagames' triple-play games model is complimented by its presence as the largest operator of ITV Games Services with leading satellite TV service providers in India.



CONTACT DETAILS
Pallavi Deshmukh, UTV Indiagames.com, +91 9321556801, pallavi.deshmukh@utvgroup.com
Aishwarya Gurjar, UTV, +91 9619847047, aishwarya.gurjar@utvgroup.com

KEYWORDS
CONSUMER, ENTERTAINMENT, SPORTS, MARKETING, ELECTRONICS, IT, MEDIA, RETAIL, TELECOMMUNICATIONS

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