BWI: Aptara Teams with ScrollMotion to Deliver End-to-End eBook Publishing Solution for Apple iPhone

Press release from Business Wire India
Source: Aptara, Inc
Thursday, September 24, 2009 09:30 AM IST (04:00 AM GMT)
Editors: General: Consumer interest; Business: Advertising, PR & marketing, Business services, Information technology, Publishing & printing, Telecommunications; Technology
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Aptara Teams with ScrollMotion to Deliver End-to-End eBook Publishing Solution for Apple iPhone


New Delhi, Delhi, India, Thursday, September 24, 2009 -- (Business Wire India) -- Aptara, a pioneer in digital publishing solutions and ScrollMotion, creators of the Iceberg Reader and a leading developer of original iPhone applications, have teamed up to deliver an end-to-end eBook publishing solution that radically streamlines the process of transforming books into interactive content for the iPhone. The partnership will allow book publishers to easily develop and convert content into iPhone-ready digital files that can be read using ScrollMotion's Iceberg Reader application.

Aptara and ScrollMotion are working to deliver best-selling titles to the eBook market for the world's largest publishers, including Random House, McGraw Hill, Simon and Schuster, Houghton Mifflin Harcourt, and Penguin Group USA. Publishers benefit from the combination of Aptara's eBook production capabilities, which greatly simplify the process of converting best-sellers for distribution through the iPhone App Store, and ScrollMotion's Iceberg Reader, which has won high praise from publishers and consumers for its artistic reinvention of the traditional print experience in the handheld medium. With pioneering design breakthroughs such as the tactile reading experience, which allows users to move through pages with the swipe of a finger, and animated graphics, which bring moving images to books, magazines and newspapers, ScrollMotion is revolutionizing the way people enjoy the book reading experience.

"Aptara delivers the absolute highest-quality eBook conversion capability from any and all source formats," said John Lema CEO of ScrollMotion. "Their expertise in providing core publishing services to trade, professional and education publishers, along with their culture of innovation have made them a perfect match for our strict technical standards and the rapid turn-around time required to keep delivering great content to the iPhone App Store."

"ScrollMotion's Iceberg Reader intelligently leverages an existing technology − the ubiquitous iPhone − and turns it into a rich eBook reading device," said Dev Ganesan, President and CEO of Aptara. "Combining this application with Aptara's eBook production expertise now offers publishers, and others, a new option for delivering content to the iPhone market in a highly cost-effective manner. We are very excited to be bringing innovation to the eBook marketplace through this partnership."

About Aptara

Aptara provides digital publishing solutions that deliver significant gains in cost, quality and time-to-market for eBook publishers. Having converted tens of millions pages of content to eBooks, Aptara offers comprehensive solutions across all content sources and delivery media, including the Amazon Kindle, Apple iPhone, and Sony Reader devices. Aptara's expertise includes eBook production, content conversion, custom content development, editorial & design services and content technology solutions. Founded in 1988, Aptara is a US-based company with four operations centers and over 4,000 staff in India, serving leaders in the Trade & Consumer, Professional and Education publishing markets. For more information visit www.aptaracorp.com.

About ScrollMotion

ScrollMotion is a media and technology company specializing in the development of innovative applications for mobile devices. Using proprietary technology for the iPhone and iPod Touch, ScrollMotion is reshaping digital art, information and entertainment in an intuitive and enjoyable way. The company's flagship product, the Iceberg Reader, offers consumers a user-friendly and true-to-text eBook experience. ScrollMotion is also helping many of the greatest names in traditional media successfully transition to digital and mobile programming. To find out more, visit www.scrollmotion.com.


CONTACT DETAILS
John Egan, Aptara, Inc, +1.703.352.0001, john.egan@aptaracorp.com
John Roderick, ScrollMotion, +1.631.656.9736, john@jroderick.com

KEYWORDS
CONSUMER, MARKETING, BUSINESS SERVICES, IT, PUBLISHING, TELECOMMUNICATIONS, TECHNOLOGY

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