Source: Business Wire
Wednesday, September 30, 2009 10:41 AM IST (05:11 AM GMT)
Editors: General: Entertainment; Business: Advertising, PR & marketing, Electronic appliances & components, Information technology, Telecommunications; Technology
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(BW)(MA-SEACHANGE)(SEAC)YOU SCOD18 Rolls out SeaChange Platform for On-Demand TV
YOU Multiplex Digital Cable Offering Debuts with 3,000 Hours of Movies and TV Shows
Acton, Massachusetts, United States and Mumbai, Maharashtra, India, Wednesday, September 30, 2009 -- (Business Wire India) --
One of India's largest ISPs YOU Telecom has debuted its digital cable television service featuring world-class on-demand offerings based on software and servers from SeaChange International (Nasdaq: SEAC). Dubbed YOU Multiplex, the on-demand entertainment service is available to YOU SCOD18 subscribers in Mumbai and will be introduced in Bangalore and Vizag later this year, ultimately reaching more than two million viewers amid one of Asia Pacific's fastest growing digital cable television markets*.
Consisting of 3,000 hours of domestic and international action, romance, drama, comedy and classic movie titles, YOU Multiplex leverages the Scheduled TV content management platform from SeaChange, the company responsible for delivering billions of on-demand streams annually for cable and IPTV operators across Asia Pacific and the world.
"We wanted our cable television venture to come out of the gate with services that easily matched or eclipsed the incumbent offering, and SeaChange afforded us the strategic ability to compete for consumers' on-demand desires," said E.V.S. Chakravarthy, CEO, YOU Telecom. "Not only are we launching a unique service with YOU Multiplex, but the scalability of the SeaChange platform is allowing us to do so market-by-market in a controlled manner. YOU Multiplex introduces a high-quality experience for consumers and gives the stakeholders a secure and profitable venue for their content."
"SeaChange is pleased that YOU Telecom is joining the growing ranks of cable and IPTV operators in Asia Pacific who are switching on VOD," said Lincoln Owens, director of broadband, Asia Pacific, SeaChange. "India in particular is a very promising digital television market that's highly competitive and fragmented, making on-demand a powerful differentiator in the battle to attract subscribers and reduce churn."
Television companies have been on-air with SeaChange solutions for more than 10 years in India. The Company is dedicated to supporting the special requirements of the region's television industry and applying its unique resources towards developing digital tier opportunities in IPTV, on-demand and advertising. SeaChange's India team has offices in Mumbai and Delhi and leverages SeaChange support and product development facilities across Asia. SCaT India demonstrations (Oct. 7-9, Mumbai) in SeaChange booth A-1b will feature on-demand and advertising systems and applications deployed by YOU Telecom and other cable and IPTV operators across India.
About YOU Telecom
YOU Telecom is a category 'A' ISP and India's first ISO accredited broadband service provider. One of the leading independent ISPs in India, YOU offers high speed Internet, voice and video services through cable modem platform to residential, SME and corporate customers in 11 cities. As a part of its growth plans, YOU is rapidly expanding its presence in other cities across the country.
YOU Telecom forayed into digital cable business in early 2008 and its services are available in Mumbai, Bangalore, Vizag and Dharwad. In Mumbai, YOU formed a JV with a consortium of cable distributors called SCOD18. YOU-SCOD18, the new entity is a multi service operator (MSO), which consolidated cable operators in the metropolis. YOU currently offers video services to a large number of homes in the four operational cities. For more information visit www.youtele.com.
About SeaChange
SeaChange International is a leading provider of software applications, services and integrated solutions for video-on-demand (VOD), digital advertising, and content acquisition monetization and management. Its powerful open VOD and advertising software and scaleable hardware enable cable and telco operators, as well as broadcasters, to provide new on-demand services and to gain greater efficiencies in advertising and content delivery. With its Emmy Award-winning and patented technology, thousands of SeaChange deployments are helping broadband, broadcast and satellite television companies to streamline operations, expand services and increase revenues. Headquartered in Acton, Massachusetts, SeaChange has product development, support and sales offices around the world.
* SNL Kagan forecasts India's digital cable subscriber growth to increase over 200% to hit 9.3 million by 2014, making it the third-largest market behind China and South Korea.
CONTACT DETAILS
CONTACTS :
SeaChange PR
Jim Sheehan, 1-978-897-0100 x3064
jim.sheehan@schange.com
or
SeaChange IR
Martha Schaefer, 1-978-897-0100 x3030
martha.schaefer@schange.com
KEYWORDS
ENTERTAINMENT, MARKETING, ELECTRONICS, IT, TELECOMMUNICATIONS, TECHNOLOGY
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