Press release from Business Wire India
Source: COLORS
Tuesday, September 29, 2009 11:05 AM IST (05:35 AM GMT)
Editors: General: Consumer interest, Entertainment, People; Business: Advertising, PR & marketing, Media & entertainment
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'Bigg Boss' Gets Bigger with 'Big B' Playing 'Pop Philosopher'
Bigg Boss' on Colors, starting October 4th from 9.00 to 10.00 p.m. - Everyday!
Mumbai, Maharashtra, India, Tuesday, September 29, 2009 -- (Business Wire India) -- After keeping millions of Indian households glued-on to 'Bigg Boss Season 2' last year, COLORS (a Viacom18 brand), India's most popular channel, today announced the launch date of 'Bigg Boss' season 3 - the show starts airing on October 4th at 9.00 p.m., everyday.only on COLORS. And this year, 'Bigg Boss' gets even bigger, with the big boss of bollywood, Amitabh Bachchan, playing 'Pop Philosopher'. Mr.Bachchan will be appearing on the show, twice every week - on Fridays and Saturdays. Big Boss Season 3 will also make its presence felt on television through a special music trailer with a song sung by none other than Big B Amitabh Bachchan himself set to music by the talented musical duo Vishal-Shekhar.
Speaking of the development, Rajesh Kamat, Chief Executive Officer - COLORS, said, "Our channel share and reach in the 9.00 to 10.00 p.m. block has increased significantly over the last 6 weeks. With 'Bigg Boss' at this time slot, we're confident of further strengthening our position in this block, leading to a wider gap between COLORS and the other players in the GEC category." He further added, "It is our honour to have Mr.Bachchan on-board and we look forward to him providing his inimitable touch to one of our most popular format shows."
In this season of Bigg Boss, Mr. Bachchan will be playing the role of 'Pop Philosopher' - a unique concept that will be one of the differentiators of this season. As 'Pop Philosopher', Big B will bridge the gap between 'Bigg Boss' participants and viewers - through contextualising events, simplifying emotions and most importantly, analysing developments that happen within the 'Bigg Boss' house.
Every Friday, Mr. Bachchan will be interacting with all housemates and announcing the eviction. Further, every Saturday, Mr. Bachchan will be talking to the evictee for an hour - trying to analyze and de-code his/her emotional journey in the Bigg Boss house.
Talking of his association with 'Bigg Boss', Mr. Bachchan commented, "This is one show that has intrigued me immensely as a viewer - its format, its contestants and the psychological battle within the house. That intrigue, coupled with the unique concept that COLORS shared with me for this season, excited me to be a part of 'Bigg Boss' this year." He further added, "I am looking forward to my role that gives me the unique opportunity to help viewers decode emotions and comprehend simple philosophies of life (without getting philosophical)."
Talking about this season, Ashvini Yardi, Programming Head - COLORS, added, "There have been many new elements added in this season of 'Bigg Boss' that are sure to make this season, even bigger and better. Apart from an interesting mix of 'housemates' (that have been chosen, based on our viewers' choice), Mr.Bachchan's presence twice a week in an exciting role, will make for compelling viewing."
On this occasion Mr. Deepak Dhar MD Endemol India says: "We are immensely proud of our property Big Boss, this is the third season running and with Mr. Bachchan on board this season we have raised the bar up for reality shows in India.With this new addition to Big Boss we are sure to revolutionize reality TV."
'Bigg Boss' presents the unique combination of reality and real unscripted drama. It is the ultimate reality show where 14 handpicked strangers are locked in a house, for close to 85 days - with 35 cameras following their every move 24x7 and Bigg Boss, the ultimate authority in the house who ensures that their stay is anything but comfortable. As the 14 hand picked contestants vie with each other to survive in the Bigg Boss house, irritation, backbiting and backstabbing reach its prime. This is one show that brings out the best and the worst side of contestants.
Last year, on Season 2 of Bigg Boss, 70 million viewers watched the show over a period of 3 months.
DON'T FORGET TO TUNE-IN FOR 'BIGG BOSS' Season 3 ON COLORS STARTING OCTOBER 4th AT 9.00 P.M.
About 'COLORS'
'COLORS' is Viacom18's (a 50/50 joint venture operation in India between Viacom Inc. (NYSE: VIA, VIA.B) and the Network18 Group) flagship brand in the entertainment space in India. A combination of 'emotions' and 'variety', COLORS launched on 21st July 2008 offers an entire spectrum of emotions to its viewers. From Fiction shows to Format shows to Reality shows to Blockbuster Movies - the basket contains all 'Jasbaat Ke Rang'. 'COLORS' is dedicated to promoting 'Cohesive viewing', through programmes like Sabki Jodi Wohi Banata.Bhagyavidhata, Maat Pita Ke Charnon Mein.Swarg, Jai Shri Krishna, Balika Vadhu- Kacchi Umar Ke Pakke Rishtey, Jeevan Saathi, Meri Ghar Aayi Ek Nanhi Pari, Uttaran, Na Aana Is Des Laado, Fear Factor - Khatron Ke Khiladi Level 2, Bigg Boss Season 3, Chhote Miyan Chapter 2 & I00 % amongst others. 'COLORS' is a pay channel and is available as a part of the 'One Alliance' bouquet.
About Viacom 18 Media Pvt. Ltd.
Viacom 18 Media Pvt. Ltd. is a 50/50 joint venture operation in India between Viacom Inc. (NYSE: VIA, VIA.B, world's leading entertainment content company, comprising brands like BET, MTV Networks and Paramount Pictures) and the Network18 Group, (one of India's leading full play media conglomerates with interests in television, internet, filmed entertainment, mobile content & allied businesses, comprising brands like CNBC TV18, CNBC Awaaz, Newswire18, moneycontrol.com, CNN-IBN, IBN 7, Homeshop18 and E18 amongst others). The joint venture includes leading brands across television, film and digital media to build one of India's leading multimedia entertainment powerhouse. Viacom 18 Media Pvt. Ltd. includes the vibrant youth brand - MTV, the fastest growing kids channel - Nick, India's only International Music & Lifestyle channel - Vh1 , Studio18, a new-age motion picture brand that produces, acquires and distributes Hindi films and 'COLORS' the new Hindi general entertainment channel.
Viacom18 brings together the unique strengths of two formidable partners, thus forming an entertainment conglomerate that will have a competitive advantage in serving the needs of both viewers and advertisers.
About Endemol India Private Limited
Launched in February 2006, Endemol India is the first Asian subsidiary of Endemol N.V. Since its launch, Endemol India has seen rapid growth in the Indian market and has cemented its place in the Indian television industry through formats like 'Big Brother', 'Fear Factor India', 'Deal Ya No Deal' and 'Heart Beat'. Additionally, Endemol India has created and produced local blockbuster formats such as 'The Great Indian Laughter Challenge', 'Mission Ustaad', "Jo Jeeta Wohi Superstar' and 'The Great Indian Laughter Champions'. The content that Endemol India creates comprises Scripted, Non-scripted and Digital Media.
About Endemol
Founded in 1994, Endemol is a global leader in entertainment programming, having established itself as the largest independent TV, cross platform and digital production company in the world. The company produces worldwide hits like Fear Factor Extreme, Big Brother, Deal or No Deal, Extreme Makeover: Home Edition, Star Academy and Wipeout.
Endemol comprises a global network of companies that spans 25 countries on five continents including the USA, the UK, Spain, Italy, France, Germany and the Netherlands, as well as Latin America, India, South Africa and Australia.
Endemol produces premium entertainment for the world's major broadcasters and digital media platforms - including mobile and internet - as well as creating bespoke branded entertainment for the world's major advertising agencies and brands. The company annually distributes approximately 36,000 hours of programming from over 500 different shows in almost 60 countries. Their digital successes include over 300 million online video views - just for Big Brother in 2008. Endemol is also behind numerous award winning original digital productions among many other growing online accomplishments.
The company's creative teams around the world are continuously developing new entertainment properties that are shared across the Endemol network. Endemol currently has a growing library of over 2000 titles covering all genres including entertainment, game shows, reality TV, kids programming, animation, comedy and drama.
Media Contacts:
COLORS
Sonia Huria - Manager, Communications
COLORS
+91 989244 7777
sonia.huria@viacom18.com
Margerie Ferrao - Exécutive, Communications
COLORS
+91 9820003731
Margerie.ferrao@viacom18.com
Gina Ghosh
IPAN Hill & Knowlton
+91 98197 45154
gina.ghosh@ipan.com
Shilpi Saire Deshpande
IPAN Hill & Knowlton
+91 9920787090
shilpi.deshpande@ipan.com
Prerna Gulati
IPAN Hill & Knowlton
+ 91 99203 04305
prerna.gulati@ipan.com
Hinjal Veera
IPAN Hill & Knowlton
+91 9892745252
hinjal.veera@ipan.com
Endemol
Cindrella Prakash
vitcom consulting
+91 9821718951
cindrella.prakash@vitcomconsulting.com
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Amitabh Bachchan
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KEYWORDS
CONSUMER, ENTERTAINMENT, PEOPLE, MARKETING, MEDIA
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