BWI: Baume & Mercier Unveils the Second Phase of its Social Media Operation

Press release from Business Wire India
Source: Baume & Mercier
Saturday, February 20, 2010 01:31 PM IST (08:01 AM GMT)
Editors: General: Consumer interest, Lifestyle, People; Business: Advertising, PR & marketing, Media & entertainment
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Baume & Mercier Unveils the Second Phase of its Social Media Operation
The Most Beautiful Baume & Mercier Story is Your Own

Mumbai, Maharashtra, India, Saturday, February 20, 2010 -- (Business Wire India) -- Just a few days after launching its Facebook and Twitter "Secrets of a Watchmaking Family" diary, the famous watch brand Baume & Mercier is now unveiling the second phase of its social media operation.

To celebrate this 180th anniversary, Baume & Mercier and Mrs Simone Gaudard, the great-granddaughter of the founder, wanted to virtually unite all brand fans and invite you to share the history of your Baume & Mercier watch on Facebook... Because "the most beautiful Baume & Mercier story is your own"!

It is with true emotion that Mrs Simone Gaudard, a descendant of Louis-Victor-Baume, is launching this quest for your contributions as a tribute to her forefathers and a powerful modern means of enriching her family history.

All your testimonies are welcome, whether your watch is recent or vintage, so join us on Facebook :
http://www.facebook.com/BaumeEtMercier (My Watch tab).

About Baume & Mercier

Founded in 1830 in Les Bois, a village at the heart of the Swiss Jura region, Baume & Mercier is a Swiss watch company combining expertise, contemporary design and impeccable quality for almost 180 years. Its guiding principle of "producing only watches of the highest quality" is a motto inherited from company founders William Baume and Paul Mercier.

Please visit our website: http://www.baume-et-mercier.com


To view the photograph, please click on the link given below:

Mrs Simone Gaudard
For picture(s)/data to illustrate this release click below:

http://www.BusinessWireIndia.com/attachments/Mrs Simone Gaudard LR.JPG
Mrs Simone Gaudard LR.JPG


CONTACT DETAILS
Vinod Kumtha, BIZ COM India - 'For PRoactive Communications', +91 (22) 2647 8817, +91 92244 80616, vinod@bizcomindia.in

KEYWORDS
CONSUMER, LIFESTYLE, PEOPLE, MARKETING, MEDIA

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