BWI: IndiaMART.com Ad Campaign Brings Small Business in Spotlight

Press release from Business Wire India
Source: IndiaMART
Tuesday, February 16, 2010 05:30 PM IST (12:00 PM GMT)
Editors: General: Consumer interest; Business: Advertising, PR & marketing, Business services, Information technology, Media & entertainment; Technology
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IndiaMART.com Ad Campaign Brings Small Business in Spotlight


New Delhi, Delhi, India, Tuesday, February 16, 2010 -- (Business Wire India) -- -- Nationwide Ad Campaign launched on Radio, Internet & Print media.

-- First ever Radio campaign by any Online B2B player in India

-- The campaign focuses on boosting B2B trade with "Buy-Sell Products in 20,000 Categories" theme.

-- In a first of its kind branding experiment, IndiaMART will have fixed presence across all the pages of Timesofindia.com and Economictimes.com

India's largest online B2B marketplace, IndiaMART.com has launched a nationwide advertising campaign across radio, Internet and print media. The two month long campaign aims to enable bulk buyers and suppliers to find and discover right business partners across India and overseas. This drive is an extension of raising awareness among SMEs and MSMEs to bring them online.

Announcing the launch, Founder and CEO, IndiaMART.com, Mr. Dinesh Agarwal, said, "The world is changing fast and everyone knows it. More and more people are doing business online and even the smallest business can no longer afford not to be there on Internet. IndiaMART.com has made it very simple for buyers and suppliers to do business from anywhere to anywhere. We wish all SMEs and MSMEs become part of the silent revolution and adopt Internet as a new way of doing business to achieve sustainable expansion, growth and competitiveness."

Agarwal further added, "At a time when everyone is cutting on hiring and marketing activities, the Internet serves as an economical means of reaching newer markets. There are numerous such hidden opportunities that businesses can explore on Internet."

Founded in 1996, IndiaMART.com has been at the fore front of fostering trade between buyers and suppliers. The company is a proud and deserving recipient of Emerging India and Red Herring awards for its efforts. Talking about the campaign, Arun Tyagi, General Manager, Marketing, IndiaMART.com, said, "India has more than 10 million SMEs, out of which only about 1 million SMEs are online. Our integrated marketing campaign aims to bridge this gap by communicating the benefits of Internet to the small and medium businesses and make them understand how Internet has become a new channel of sales for their business. Nationwide presence across print, radio and Internet shall help us in taking our message to the large part of the target audience."

Elaborating on the campaign, Tyagi adds, "In a first of its kind branding experiment, we will have fixed presence across all the pages of Timesofindia.com and Economictimes.com for the entire duration of the campaign." The campaign will also be aired across 12 stations of Radio Mirchi including Delhi, Mumbai, Kolkata, Pune, Hyderabad, Bangalore, Ahmedabad, Surat, Vadodara, Jaipur, Jalandhar and Indore. The radio jingle has been uploaded on social networking site Facebook: http://www.facebook.com/video/video.php?v=1336184854816&ref=mf


Print campaign includes major dailies like Times of India, Economic Times, Navbharat Times, Maharashtra Times and Vijay Karnataka. On the Internet space, Google, Yahoo, Rediff, Moneycontrol, Timesofindia.com, Economictimes.com, Indianexpress.com etc. and more than 1000 other top websites through various ad networks will run the campaign.

About IndiaMART.com

IndiaMART.com is India's largest online B2B marketplace connecting global buyers with suppliers through business directories, online product catalogs, buy-sell offers, industry specific marketplaces, printed media and trade shows participation.

Founded in 1996, the company has a presence in over 100 cities pan-India. With approximately 1000 employees, IndiaMART.com offers an extensive range of value-added products and services to over 500,000 members and over 5 million global buyers across industries and verticals.

IndiaMART.com has won numerous awards over the years including Red Herring 100 Asia & Emerging India and the company has been widely covered by media such as CNBC, BBC, BusinessMoney, CNN, Businessworld, Economic Times, Financial Express, etc. Its existing investors include Intel Capital and Bennett, Coleman & Co. Ltd (Times Group), India's largest print media group.

For more information, please visit: www.indiamart.com/press-section/.


CONTACT DETAILS
Arun Tyagi, Marketing & PR, IndiaMART.com, +91 (120) 3911000/ +91 9711003832, pr@indiamart.com

KEYWORDS
CONSUMER, MARKETING, BUSINESS SERVICES, IT, MEDIA, TECHNOLOGY

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