BWI: Airtel Champions League T20 Ratings Jump by 44% after First Three Matches

Press release from Business Wire India
Source: ESPN STAR Sports
Wednesday, September 15, 2010 04:45 PM IST (11:15 AM GMT)
Editors: General: Consumer interest, Entertainment, Sports; Business: Advertising, PR & marketing, Business services, Media & entertainment, Sports
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Airtel Champions League T20 Ratings Jump by 44% after First Three Matches
Mumbai Indians Highveld Lions Encounter Generates 3.92 TVR; Delivers a Peak Rating of 4.93 TVR

New Delhi, Delhi, India, Wednesday, September 15, 2010 -- (Business Wire India) -- Airtel Champions League Twenty20 TV ratings have seen a sharp 44% increase according to TAM ratings. The first three matches, for which data is available, have generated an average rating of 2.6 TVR* this year as compared to 1.8 TVR* last year. The inaugural match between Mumbai Indians and Highveld Lions garnered a peak rating of 4.93 TVR*. Overall, the match returned an impressive 3.92 TVR* as compared to 2.7 TVR* which the first match of 2009 edition generated.

Overall, the first three matches of the tournament have generated a reach of 36.6 million (TG: CS, 4+) which is 22% higher as compared to last year. The championship is being broadcast on STAR Cricket, the 24 hour Cricket channel from ESPN STAR Sports. The first match of the tournament was also broadcast concurrently on STAR Sports. Disney & Disney XD were also given special rights to showcase live the first match of all the three IPL teams participating in the tourney.

Speaking on the occasion, ESPN STAR Sports' spokesperson, said, "We are delighted with the viewer response to Airtel Champions league 2010 so far. With matches getting more & more exciting, we expect that the traction on ground will build up even further. We have also decided to air the remaining IPL team matches on STAR Sports to give viewers an additional platform to consume such high quality cricketing content."

To view the Viewership analysis of first three matches of Airtel Champions League Twenty20, please click on the link given below:

Viewership analysis of first three matches of Airtel Champions League Twenty20
For picture(s)/data to illustrate this release click below:

http://www.BusinessWireIndia.com/attachments/Doc_1(5).doc
Doc_1(5).doc


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Swati Mehrotra, IPAN Hill & Knowlton, +91 11 42492100, smehrotra@ipanhillandknowlton.com

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