BWI: Pulsar Launches New Experiential Website – www.mypulsar.com

Press release from Business Wire India
Source: Bajaj Auto Ltd
Wednesday, September 08, 2010 03:35 PM IST (10:05 AM GMT)
Editors: General: Consumer interest, Lifestyle; Business: Advertising, PR & marketing, Automotives, Business services, Media & entertainment, Retailers; Automotive
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Pulsar Launches New Experiential Website - www.mypulsar.com
First website in India to be completely shot in video

Pune, Maharashtra, India, Wednesday, September 08, 2010 -- (Business Wire India) -- Bajaj Auto's flagship motorcycle brand Pulsar has today launched a new consumer website - www.mypulsar.com. A unique experiential website which has been completely shot in video, it takes the visitor's virtual experience of the brand to the next level.

www.mypulsar.com employs the latest in video and web technology to bring a never before seen experience to users. The entire range of Pulsar bikes have been presented in a distinctive and engaging manner. In addition there is an exclusive section for Pulsar fans which has video tutorials on stunting, membership to an exclusive Pulsar club and many more fun activities.

Pulsar is one of the most active bike brands in India on the digital front. It has a vibrant facebook fan page (www.facebook.com/mypulsar) with over 100,000 fans and growing daily, a youtube channel (www.youtube.com/user/pulsarmaniacs) that has a lot of videos that have been rated amongst the top 10 videos from India.

Mr. Milind Bade, GM Marketing (2W, Bajaj Auto Ltd.) said, "The genesis for this website was to analyse what is being done world over by automotive and youth brands and take it to the next level. This brings not only cutting edge design, technology and presentation but also an experience that a visitor can never forget. "

About Pulsar: Pulsar is the leading performance motorcycle brand in the country with a 50% market share in this segment. Bajaj Auto Ltd. launched Pulsar in 2001 which has since dominated and built what today is know as the performance segment. There are 4 variants of Pulsar that are available in the market today: Pulsar 135LS, 150, 180 and 200. For more details on brand Pulsar visit www.mypulsar.com


CONTACT DETAILS
Sumit Sahu, Sampark PR, +91 9890861208, sumit@sampark.com
Pragati Tiwari, Sampark PR, +91 9370574341

KEYWORDS
CONSUMER, LIFESTYLE, MARKETING, AUTOMOTIVE, BUSINESS SERVICES, MEDIA, RETAIL, AUTOMOTIVE

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