BWI: Ceat Presents Sanskriti 2009 – ‘Western Night’

Press release from Business Wire India
Source: Ceat Ltd
Saturday, March 14, 2009 04:00 PM IST (10:30 AM GMT)
Editors: General: Consumer interest; Business: Advertising, PR & marketing, Automotives, Education & training, Media & entertainment, Transport engineering; Technology; Automotive
Release no: 19455
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Ceat Presents Sanskriti 2009 - 'Western Night'


Kolkota, West Bengal, India, Saturday, March 14, 2009 -- (Business Wire India) -- Ceat Ltd, presents the 'Western Night' of Sanskriti 2009, the annual cultural extravaganza of Jadavpur University organized by the Faculty of Engineering and Technology Students' Union (FETSU). The tyre major is the official sponsor of the Western Night.

The rock show witnessed performances from Pelican Shuffle, Steel Screech and Garageaccoustics. The event also saw exhibition performance from the winners of the Campus Rock Idols and Crystal and the Witches.

Speaking at the event, Mr. Babujit Bhaduri, Zonal Business Development Manager- East, CEAT Ltd. said, "Occasions like Sanskriti gives Ceat a chance to be associated with the youth of Kolkata. Ceat being a young and vibrant brand is really happy to provide a platform for the upcoming bands from the colleges of the city like Presidency College, St. Xaviers Kolkata, Bhowanipore College and Scottish Church."

Last year the fest was awarded 'Best Fest on Campus' and attracted a footfall of 20,000 audiences on an average day and had witnessed live performance of Parikrama, Vishal Dadlani, Euphoria, Mr. A. Shivamani, Miles (Bangladesh), LRB (Bangladesh), Mr. Neil Mukherjee, Indian Ocean; Orient Express, James, Aaman Ali Khan Bangas, Pentagram, Mohiner Ghoraguli, and Taaltantra.

ABOUT CEAT

CEAT Tyres, the flagship company of RPG Enterprises, with an annual turnover of Rs. 2,600 crore, was established in 1958. Today, CEAT is one of India's leading tyre manufacturers and has a strong presence in both domestic & international markets. The company manufactures over 10 million tyres every year and enjoys a major market share in the light truck & truck tyre market. CEAT tyres, tubes and flaps are renowned for their superior quality and durability. CEAT offers the widest range of tyres to all user segments and manufacture world-class radials for all Indian vehicles including: Heavy-duty Trucks and Buses, Light Commercial Vehicles, Earthmovers, Forklifts, Tractors, Trailers, Cars, Motorcycles and Scooters, Auto-rickshaws.

CEAT has three manufacturing plants - Mumbai (Bhandup), Nasik & Sri Lanka. The company currently exports tyres to nearly 110 countries across USA, Europe, Africa & other parts of Asia. CEAT has a robust network consisting of over 3,500 dealers, 33 regional offices and more that 100 C & F agents. CEAT also has a branded franchisee network 'CEAT Shoppe'. These Shoppes are retail tyre outlets, providing comprehensive expertise in tyres and tyre services -- all under one roof. The company has a dedicated Customer Service department, comprising Customer Service Managers in all four divisional offices, assisted by 50 Service Engineers. The board of the company is headed by Mr. R P Goenka, Chairman Emeritus and Mr. Harsh Goenka, Chairman, RPG Enterprises. Mr. Paras K Chowdhary is the Managing Director of CEAT Ltd and Mr. Arnab Banerjee heads the Sales & Marketing division.


CONTACT DETAILS
Sucheta Ghosh, Sampark Public Relations (Kolkata), +91 9831957375
Gaurav Singh, Sampark Public Relations (Kolkata), +91 9831227837
Ankita Shethia, Sampark Public Relations (Mumbai), +91 9833823731, pr.ankita@gmail.com
Anirvan Bhattacharjee, Sampark Public Relations (Mumbai), +91 9920408622

KEYWORDS
CONSUMER, MARKETING, AUTOMOTIVE, EDUCATION, MEDIA, TRANSPORT, TECHNOLOGY, AUTOMOTIVE

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