BWI: Pepe Jeans London Unveils the Street Collection

Press release from Business Wire India
Source: Pepe Jeans London
Wednesday, March 25, 2009 11:08 AM IST (05:38 AM GMT)
Editors: General: Consumer interest, Fashion, Lifestyle; Business: Advertising, PR & marketing, Clothing & accessories, Retailers, Textiles
Release no: 19553
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Pepe Jeans London Unveils the Street Collection


Mumbai, Maharashtra, India, Wednesday, March 25, 2009 -- (Business Wire India) -- Pepe Jeans London, unveils the Spring 2009 collection across the nation. Keeping in mind the summer season the collection `Street' is very casual and day wear for men and women.

The Street Collection for Men is created for the summery, sweltering hot days. Colors like sour greens, yellow sorbets, raspberry, milkshake pink, lilac complete the day wear look. Complimenting these colors are the range of ginghams and fine checks which form the basis of a classic London look. Vintage Union Jacks emblazoned across t-shirts and nostalgic photographs of summer days gone by showcase the British life graphics. Color palette of raspberry, sour greens, yellow sorbets and ice shades compliment the military tones of the trousers.

Street Women, for both the young, creative girl and the more sophisticated, fashion conscious woman. The inspiration for the younger part of the collection is influences which fall between London and Tokyo, graphic art and my-space. T-shirts, sweats and knitwear in various weights are combined with creative graphic placements. Pixilated hearts, new interpretations of classic folk embroidery and poppies, both hand stitched and printed, adorn this group. Utilitarian tones of black, white, grey, khaki greens and beige are complimented by summer bright tones of banana, apple, bubblegum pink, turquoise and strawberry. Soft pastel shades of lemon, milkshake pink and lilac complete a summer color palette.

Pepe Jeans London has a wide range of wallets, belt, caps, socks, bags, etc on display. Drop by to pick up the latest trends and style and flaunt them as you strut your way through summer.

About Pepe Jeans London:

Pepe Jeans London was established in the chic Portobello Road area of London in 1973. From its origins as a tiny market stall to more than half a US $billion dollar denim and casual wear brand, Pepe has transformed itself to one of the fastest growing casual wear labels in Europe. The brand today has presence in more than 80 countries across the world.

Launched in India in 1989, Pepe Jeans is currently the leading player in the premium jeans and casual wear segment, enjoying a market share of more than 25%. Merchandise is available through 160 exclusive brand stores across the country, 100 plus large format store locations and 1500 multi-brand premium outlets.

Pepe emerged as an award winner for the "Best Women's Wear Jeans Brand" at the First Inside Fashion Brands Awards. The brand was also awarded the "Best Denim Brand" at the Shopper's Stop Pinnacle Awards 2004 for consistent outstanding performance.

Pepe the "Lycra Most Innovative Brand of the Year" award at Images Fashion Awards and "The Brand of the Year - Men's Casual Wear (Large)" award at the CMAI Apex Awards 04-05 (Clothing Manufacturer's Association of India).

Pepe Jeans London was awarded the `Best All Rounder Brand 2004 - 08' & `Best Denim Brand 2007-08' at the Central Summit, Goa, in August'08.

To view the photographs, click the links below:

Street Men

Street Women
For picture(s)/data to illustrate this release click below:

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CONTACT DETAILS
Mohita, IPAN, +91 (022) 40061771 / +91 9833420066, mohita.sinha@ipan.com

KEYWORDS
CONSUMER, FASHION, LIFESTYLE, MARKETING, CLOTHING, RETAIL, TEXTILES

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