BWI: 9.9 Media Launches EDU- for Leaders in Higher Education

Press release from Business Wire India
Source: 9.9 Mediaworx Pvt. Ltd.
Wednesday, November 11, 2009 05:40 PM IST (12:10 PM GMT)
Editors: General: Consumer interest; Business: Advertising, PR & marketing, Business services, Education & training, Information technology, Media & entertainment, Publishing & printing; Technology
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9.9 Media Launches EDU- for Leaders in Higher Education
Leaders in Higher Education finally Get their Own Magazine

New Delhi, Delhi, India, Wednesday, November 11, 2009 -- (Business Wire India) -- In November, 9.9 Media - the New Delhi based media house with several niche publications and services - announced the launch of EDU- a monthly magazine targeted at leaders in India's higher education sector.

The 60-page-magazine has a cover price of Rs 150 and will be circulated to 5000 leaders in higher education. EDU aims to provide a neutral, and reliable platform that can bring visionaries, policy makers, educationists and directors of institutions together to address the challenges of the sector. The magazine also aims at empowering key decision-makers at higher education institutes with ideas and knowledge that will help them create and lead institutions of high quality.

The higher education market in India accounts for a substantial share of the total education in India. This segment is estimated to be worth INR 6.5 billion and is expected to be growing at 12% per annum.

Vikas Gupta, the publishing director of EDU and one of the founders of 9.9 Media said, "EDU is one of the first magazines of its kind in India. The higher education sector is poised for transformation and yet there are very few platforms which bring the leaders of this community together and raise issues of relevance. EDU aims to fill this gap and provide a platform for decision-makers of institutions."

"EDU is a confluence of my association with the media industry and higher education. I hope that the articles and opinions in the magazine will spark new thoughts in the leaders of this community, " said Pramath Sinha, the managing director of 9.9 Media. Pramath was closely associated with the setting up of Indian School of Business, Hyderabad and was also its founding dean. He still remains closely associated with the school as a member of its board of governors. A Btech from IIT Kanpur and a PhD from the University of Pennsylvania, Pramath is associated with a number of projects in higher education.

The inaugural issue has interviews with Yash Pal and Sam Pitroda, the two men who might well be called the architects of the future of higher education in India. The content mix of the magazine will also include sections such as Strategy, Academics, Administration, Technology, Profile, Updates from the sector and columns by well known academicians and visionaries.

9.9 Media is one of India's most diversified media companies that integrates its print, online, research and event platforms to serve highly-targeted communities such as Owner-Managers / Entrepreneurs, CIOs, CTOs, CISOs, CFOs, Manufacturing & Logistics professionals, IT professionals, Channel partners, Gamers, Personal technology enthusiasts and those leading institutes of higher education. Some of its leading brands include The CTO Forum, Digit, Industry 2.0, Logistics 2.0, Digit Channel Connect, SKOAR!, thinkdigit.com, consumermate.com and now the latest additions, CFO India and EDU. The 9.9 School of Convergence is focused on developing talent in journalism. 9.9 Media was founded by five professionals: Kanak Ghosh, Asheesh Gupta, Vikas Gupta, Anuradha Das Mathur and Pramath Raj Sinha. Its investors include Helion Venture Partners and TVS Capital Funds Ltd.


CONTACT DETAILS
Siddhant Raizada, 9.9 Mediaworx Pvt. Ltd., +91 9990388390, +91 (11) 45069986, siddhant.raizada@9dot9.in

KEYWORDS
CONSUMER, MARKETING, BUSINESS SERVICES, EDUCATION, IT, MEDIA, PUBLISHING, TECHNOLOGY

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