Press release from Business Wire India
Source: Max New York Life Insurance
Wednesday, November 11, 2009 03:18 PM IST (09:48 AM GMT)
Editors: General: Consumer interest; Business: Advertising, PR & marketing, Banking & financial services, Business services, Financial Analyst, Media & entertainment
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Max New York Life Bags the Asia Insurance Industry 'Innovation of the Year' Award 2009
Recognised for Max Vijay: An Innovation in Offering Life Insurance and Savings Product to millions of Uninsured in India
New Delhi, Delhi, India, Wednesday, November 11, 2009 -- (Business Wire India) -- Max New York Life Insurance Company Limited, one of India's leading life insurance companies, won the coveted Asia Insurance Industry 'Innovation of the Year ' Award 2009 instituted by Asia Insurance Review.
Mr Rajesh Sud, CEO & Managing Director, Max New York Life, received the award at a ceremony in Singapore attended by representatives of insurance and re-insurance communities, from around Asia. The Award is in recognition of the company's path breaking and innovative business concept, 'Max Vijay', that offers a unique opportunity to the millions of underserved in the country to save and insure at their terms.
Receiving the award, Mr. Rajesh Sud, CEO & Managing Director, Max New York Life Insurance Co. Ltd, said: "We feel proud and are honoured to accept this prestigious award as it acknowledges Max New York Life's honest endeavour to reach out to the underserved segment in India. All efforts are also being made to serve the underserved, by making Max Vijay easily accessible to the customers at their doorstep. We are delighted to be acclaimed as a discerning life insurance company".
"Such recognition is an immense source of delight and clearly establishes Max Vijay as a novel and innovative initiative, which combines global standards in life insurance with social objectives through innovation in product, distribution, marketing, and service delivery. With this award we have now created a place for ourselves in the Asian insurance markets," he further added.
Max Vijay was launched in October 2008 and has proven to be highly accessible and flexible, the Asia Insurance Review judging panel noted. It has been able to provide financial inclusion to over 75,000 underserved households touching over 3.5 lakhs lives.
About Asia Insurance Review - Insurance Industry Award
Asia Insurance Industry Awards instituted in 1996 and now in its 13th year, enjoys an entrenched position in the annals of the Asian Insurance industry. The Awards are bestowed annually and are designed to recognize and encourage various aspects of the insurance business.
A sterling Judging Panel of 22 eminent industry leaders, practitioners and regulators from the markets in Asia and from around the globe evaluate the participating entries through a rigorous selection process, which are independently audited, select the winning entries that capture the spirit of innovation and professional derring-do in the market.
About 'MAX VIJAY' - Innovation in Life Insurance
Max New York Life Insurance Co. Ltd has revolutionized the way insurance is procured, sold and serviced through its new and innovative business concept called - 'MAX VIJAY'. It not only fulfils the customers' primary need of protection, but also facilitates long-term savings. It has been designed specifically for the underserved segment of the society to meet the unique challenges of unpredictability in life and their income flow. A unique technology driven distribution and service model ensures reach of Max Vijay to the customers even in the remotest of places.
About Max New York Life Insurance (www.maxnewyorklife.com)
Max New York Life is a joint venture between Max India Ltd., one of India's leading multi-business corporate and New York life, a Fortune 100 company. Max New York Life Insurance, incorporated in 2000, is one of India's leading and most admired life insurance companies. The company offers both individual and group life insurance solutions. It has established a wide distribution network across India. Through its wide network of highly competent life insurance agent advisors and flexible product solutions, Max New York life Insurance is creating a partnership for life with its customers in India.
To view the photograph, please click on the link given below:
Rajesh Sud, CEO & MD, Max New York Life being felicitated at the Asia Insurance Industry Award Ceremony
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CONTACT DETAILS
Rahul Mehta, Max New York Life Insurance Company Ltd., +91 9999007334, rahul.mehta@maxnewyorklife.com
Arpan Basu, Max New York Life Insurance Company Ltd., +91 9818083556, arpan.basu@maxnewyorklife.com
Priya Badshah, Max New York Life Insurance Company Ltd., +91 9820248172, priya.badshah@maxnewyorklife.com
Ajith Henry, IPAN Hill & Knowlton, +91 9820814870, ahenry@ipanhillandknowlton
Garima Arora, IPAN Hill & Knowlton, +91 9891221255, garora@ipanhillandknowlton
KEYWORDS
CONSUMER, MARKETING, BANKING, BUSINESS SERVICES, Financial Analyst, MEDIA
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