Press release from Business Wire India
Source: Frost & Sullivan
Tuesday, September 07, 2010 01:11 PM IST (07:41 AM GMT)
Editors: General: Consumer interest; Business: Accounting & management consultancy services, Business services, Information technology, Telecommunications; Technology
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3G to Transform the Communication Ecosystem - says Frost & Sullivan at GIL 2010: India, The Global Community of Growth, Innovation and Leadership
Bangalore, Karnataka, India, Tuesday, September 07, 2010 -- (Business Wire India) -- Frost & Sullivan, recently concluded their 2nd annual flagship event GIL 2010: India - The Global Community of Growth, Innovation and Leadership, at The Leela Palace, Bangalore. The Congress, besides focusing on CEOs perspective on growth, had specific industry think tank sessions and several panel discussions, that were held parellely. The Information and Communication Technologies think tank focused on the 3G - Transforming the Communication Ecosystem
India has witnessed the highest growth rate of mobile subscribers, registering 49 percent in the period 2009-2010 and with the advent of 3G, the telecom industry and mobile services are only expected to see an upsurge. The 3G/BWA spectrum and the advent of WiMAX and LTE-based 4G technologies will play a crucial role in shaping the broadband industry in India. The Indian mobile market is still voice-intensive and is the operators' major source of revenue. In this context, voice-based 3G services will see greater acceptance.
According to Anand Rangachary, MD, Frost & Sullivan, South Asia, Middle East and North Africa, "The pricing wars in India have put pressure on ARPUs. This coupled with high churn rates and falling voice tariffs means that a wireless data strategy will be essential for operators going forward."
A successful 3G business model would require a portfolio approach to 3G services and expanding the set of applications and services, exploiting new trends that expand the addressable market and ARPU potential and adopting a clean-slate approach to avoid repeating the mistakes of other developed market operators. The ability to provide a richer portfolio of applications and services will enable improvement in data ARPUs.
Introduction of 3G/BWA has opened a huge market for equipment vendors, content providers, and smartphone providers. Smartphones are changing consumer behavior like never before by enabling consumers to access the Internet via mobile devices. The smartphones volume for CY 2009 was 2.4 million units; growing at a CAGR of 39.20 percent for the period FY 2010 - 2016. The success of the smartphone as a consumer device has fundamentally improved the ease of use and access of 3G services. The 3G opportunity increases with the options on handsets, dongles and other devices. Emergence of third-party application stores that provide greater revenue share to developers and enable consumers to access a greater variety of applications would be a crucial tipping point. The operators are evaluating partnerships, outsourcing opportunities to rollout their network and services and this provides a tremendous opportunity to the equipment providers.
The VAS market for 3G is expected to be USD 1260 million; and will grow at a CAGR of 21.70 percent for the period FY 2010 - 2016. Applications like video conferencing, gaming, social networking, presence and instant messaging, mobile TV and convergent communications, which would be consumer centric services, would show increased traction. The adoption would be evident even amongst enterprises. Enterprise mobility is one such area, especially, since enterprises are becoming increasingly aware of the mobility advantage to their organization in terms of increasing productivity and decreasing operational cycles. Operators who have data-centric state-of-the-art 3G networks will be best positioned to capitalize on this emerging growth segment. Another potential area would be mobile marketing and mobile advertising; though not very effective yet, marketers are anticipated to spend increasing amounts of money on marketing.
The delay in allotment of the 3G spectrum to operators is a major hurdle to the rollout of services in the country. Also, the Information and Broadcast (IB) ministry has sought that all the telecom operators demonstrate that 3G services can be monitored, intercepted and blocked before rolling out the services. This comes on the back of the fact that the intelligence agencies currently do not possess capabilities to monitor data transfer through any high-speed internet applications (Skype/video calls/Google Video chat). Besides, the Government of India's recent stance on the network security threats and the halt on fresh orders, has affected the sales of not only the Chinese Equipment manufacturers but also the Western vendors. While there are roadblocks in rolling out 3G, the fact remains that 3G would bring the next wave of revolution and strengthen India's economy in the near future.
Frost & Sullivan, along with the members and partners and the Strategic Partnership Consortium - a comprehensive alliance of visionaries, innovators and leaders, are all engaged in sharing, inspiring and creating a continuous flow of new ideas and fresh perspectives, which leverage innovation as a resource to help shape a better future for the growth of attending companies.
Member companies and organizations include: IFS, Liveperson, BrighTalk, Lenos Software, Schneider Electric, SCIP (Society of Competitive Intelligence Professionals), Underwriters Laboratories Inc., Intel, Bulldog Solutions, Eloqua, and Global Spec, Inc. Through this cooperative effort, participants within the GIL community are taking monumental steps toward the development of a long-term growth strategy enabling them to effectively learn how to leverage innovation as a resource to help shape a better future for their companies and their careers.
For GIL 2010: India, HP was the Strategic Event Partner, 3M and DHL were the Event Partners. Wall Street Journal was the Official Newspaper Partner, Mint, the National Newspaper Partner and Outlook Business, the National Magazine Partner. Telecom Era, Telecom Watch and Voice & Data supported the think tank as media partner.
If you are interested to know more on the Information & Communications Technology think tank or other insights shared at GIL 2010: India, then send an e-mail to Caroline Lewis, Corporate Communications, at caroline.lewis@frost.com, with your full name, company name, title, telephone number, company e-mail address, company website and country.
About Frost & Sullivan:
Frost & Sullivan, the Growth Partnership Company, enables clients to accelerate growth and achieve best-in-class positions in growth, innovation and leadership. The company's Growth Partnership Service provides the CEO and the CEOs Growth Team with disciplined research and best-practice models to drive the generation, evaluation, and implementation of powerful growth strategies. Frost & Sullivan leverages over 45 years of experience in partnering with Global 1000 companies, emerging businesses and the investment community from 40 offices on six continents. To join our Growth Partnership, please visit http://www.frost.com
CONTACT DETAILS
Caroline Lewis, Corporate Communications - South Asia, For ICT and Industrial Automation & Process Control Think Tanks, Frost & Sullivan, +91 (22) 40013438, caroline.lewis@frost.com
Nimisha Iyer, Corporate Communications - South Asia,Middle East and North Africa, For Overall GIL 2010: India, Frost & Sullivan, +91 98200 50519, niyer@frost.com
KEYWORDS
CONSUMER, CONSULTANCY SERVICES, BUSINESS SERVICES, IT, TELECOMMUNICATIONS, TECHNOLOGY
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