BWI: Microsoft Dynamics crosses 1500 Customer Mark in India

Press release from Business Wire India
Source: Microsoft
Wednesday, September 09, 2009 11:44 AM IST (06:14 AM GMT)
Editors: General: Consumer interest; Business: Advertising, PR & marketing, Business services, Information technology; Technology
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Microsoft Dynamics crosses 1500 Customer Mark in India
Becomes India's Fastest Growing Business Solution with One Customer Win Per Day

New Delhi, Delhi, India, Wednesday, September 09, 2009 -- (Business Wire India) -- Microsoft India today announced that its Dynamics line of scalable, secure, customised and easy to use ERP (Enterprise Resource Planning) and CRM (Customer Relationship Management) solutions has crossed the 1500 customer milestone in a record-breaking timeframe of less than three years since India market entry in FY06. With this, Microsoft Dynamics becomes the fastest growing business solution in India by volume, with clients across industry sectors. "This milestone is an endorsement of the powerful customer value proposition of the Microsoft Dynamics range of solutions. They are easy to use and deploy, show clear business ROI and integrate easily into front end and back end technologies that customers are familiar with or already have installed." said Mr. Rajan Anandan, Managing Director, Microsoft India.

In a recent IDC report India Packaged Software Market Analysis and Forecast 2009-2013 report, the India Enterprise Resource Management (ERM) solutions market was estimated to be US$ 155.4 million, US$ 224.6 million and US$ 263.3 million, respectively during CY 2006, CY 2007 and CY 2008; Microsoft enjoyed a share of 8%, 9% and 10%, respectively in revenue terms in this market in the respective calendar year periods. While the India Customer Relationship Management (CRM) solutions market was estimated to be US$ 81.5 million, US$ 115.7 million and US$ 140.8 million respectively during CY 2006, CY 2007 and CY 2008 and Microsoft enjoyed a share of 2%, 3% and 4%, respectively in revenue terms in this market in the respective calendar year periods.

Customers say Microsoft Dynamics helps them save costs

-- "With Microsoft Dynamics CRM, our response time to customer queries has reduced from one day to immediate action. The entire sales operations have been streamlined, resulting in savings of 20% in payroll." Rajgopal Nogja, President, Lavasa Corporation Limited.

-- "By migrating to Microsoft Dynamics AX we saved about 60% of our previous maintenance costs and in addition, productivity has increased. Month end closing now takes two days. "Microsoft Dynamics AX, we saved about 60 % of our previous maintenance costs and in addition, productivity has increased. Month-end closing now takes two days.' Yeow Shih Yeh, Information Technology Centre, General Manager, Hitachi Asia

-- "Our travel business required tight integration of our partners and customer care centers. Yet, we required flexibility in operations. That's why we opted for Microsoft Dynamics ERP solution. With ease of customization, and simplicity of usage, employee productivity has increased by 15 percent in post sales and fulfillment." Rajesh Magow CFO, MakeMyTrip.com

By using Microsoft Dynamics, customers such as Lavasa Corporation Limited, have streamlined sales cycles and experienced 20 percent savings in payroll, while others like HIRCO (Hiranandani infrastructure & Real Estate Company) have achieved a nearly 40 percent increase in productivity. Mr. V. K. Bansal, Chief Financial Officer, Dhanuka Agritech Ltd. a Microsoft customer, echoing the same sentiment said, "Microsoft has its hand on the pulse of the customer and understands our needs well. The deployment at our end has helped us monitor, track and report our inventory and receivables at any point in time. By virtue of relevant, real time information, the solution helps in decreasing the costs from various fronts."

While Mr. S.N Gupta, Chairman, Bharat Group, another Microsoft customer agreeing on the value proposition which Microsoft Dynamics has brought their way said, "With more efficient operations, we have real-time visibility into transactions. The significant advantage is that employee productivity is boosted."

With such powerful customer value it is no surprise that Microsoft Dynamics is also India's fastest growing business solution, adding at least one customer per day in the last 12 months across various industry sectors in the SMB as well as enterprise segments. The Dynamics family includes Microsoft Dynamics AX, the integrated ERP designed for large enterprises, Microsoft Dynamics NAV is specially designed for the medium to large enterprises, and Microsoft Dynamics CRM is a comprehensive customer relationship management solution. Microsoft also offers a set of customized solutions for certain industries like professional services, retail and manufacturing called Microsoft Dynamics Industry Solutions.

Apart from the solutions' core value proposition, Microsoft has led the innovation charge in the ERP and CRM space in India in order to maximize customer value. For example Microsoft has made it easy and cost effective to acquire ERP and CRM solutions in India by offering a pay-as-you-go hosted model that eliminates upfront investments and also reduces the hassle and costs of in-house IT personnel. Microsoft also offers a competitively priced ERP for growing businesses which is available at less than 3 lakh and can be deployed in 2 weeks. Microsoft Dynamics is also easily customized making it the solution of choice across industry verticals including manufacturing, pharmaceuticals, IT, ITeS, BSFI and utilities 'Customer insight led Innovation is a key driver for us at Microsoft in India, and this principle is offering both our customers and partners rich dividends.' added Rajan. As a result, customers across far flung areas prefer to use Microsoft solutions, which are already used across the length and breadth of India, offering huge business opportunity to the 120-strong partner network, an invaluable component of Microsoft's go to market strategy.

Recognitions for Microsoft Dynamics

The value proposition of Microsoft Dynamics and its partner network has been acknowledged by analysts like Frost and Sullivan which gave Microsoft the Mid market growth strategy award in 2006. Recently, IDC too stated that Microsoft Dynamics in spite of it recent entry into the Indian market is well on its way to being very critical component of the troika in the ERP market in India.

About Microsoft India

Founded in 1975, Microsoft (NASDAQ "MSFT") is the worldwide leader in software for personal and business computing. The company offers a wide range of products and services designed to empower people through great software - any time, any place and on any device. Microsoft Corporation India Private Ltd is a subsidiary of Microsoft Corporation USA. It has had a presence in India since 1990 and currently has offices in 16 cities - Ahmedabad, Bangalore, Chandigarh, Chennai, Coimbatore, Hyderabad, Indore, Jaipur, Jamshedpur, Kochi, Kolkata, Lucknow, Mumbai, Nagpur, New Delhi, and Pune.

About Microsoft Dynamics

Microsoft Dynamics is a line of financial, customer relationship and supply chain management solutions that help businesses work more effectively. Delivered through a network of channel partners providing specialised services, these integrated, adaptable business management solutions work like and with familiar Microsoft software to streamline processes across an entire business.


CONTACT DETAILS
Tushar Makkar, Microsoft India, +91 9810437303, tmakkar@microsoft.com
Seema Siddiqui, Text 100 Pvt. Ltd, +91 9899114204, vidhyaa@text100.co.in, seemas@text100.co.in

KEYWORDS
CONSUMER, MARKETING, BUSINESS SERVICES, IT, TECHNOLOGY

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