BWI: Nikon is all set to Invigorate Photography by Launching D3000 and D300s Cameras

Press release from Business Wire India
Source: Nikon India
Wednesday, September 09, 2009 03:00 PM IST (09:30 AM GMT)
Editors: General: Consumer interest; Business: Advertising, PR & marketing, Business services, Electronic appliances & components, Retailers; Technology
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Nikon is all set to Invigorate Photography by Launching D3000 and D300s Cameras


New Delhi, Delhi, India, Wednesday, September 09, 2009 -- (Business Wire India) --
- NIKON D300s revitalizes pro-level photography with high performance
- D3000 is a DSLR that simplifies professional photography

Nikon India, the leader in imaging technology, today further strengthened its D-SLR range with the introduction of two new cameras - D3000 & D300s, combining professional-level performance with agility and easy-to-use interface to create affordable, approachable pro-level and entry-level D-SLR cameras.

Engineered to leverage proven Nikon technologies, a 12.3-megapixel CMOS sensor and 51-point autofocus system; the addition of HD video capture; and faster 7 frame-per-second (fps) continuous shooting, the Nikon D300s balances form factor, performance, versatility and reliability for serious photo enthusiasts and professionals. On the other hand, Nikon D3000 the most user-friendly digital SLR camera is an affordable answer for users looking to experience the superiority of digital SLR photography or enthusiasts seeking a capable, compact D-SLR.

Excited about the two cameras, Mr. Hidehiko Tanaka, Managing Director, Nikon India said, "Nikon D300s and D3000 are cutting edge cameras that will change how photographers take pictures. The Nikon D3000 is the world's first D-SLR camera that is very handy & is equipped with a unique feature of New Guide Mode which acts as a pal to the entry level photography enthusiast, guiding him to shoot professional looking images with ease & transforming everyday moments into stunning pictures. Our flagship D300s is designed for today's generation of creative image makers who will benefit from a combination of brilliant stills and the creative potential of video capture. India is one of the most important among the developing markets and we positively hope for a great response for our latest offerings from the consumers".

The D300s retains the photographer-friendly features of the critically acclaimed D300, while enhancing speed, versatility, and dexterity of the DX-format for a wide variety of photographers, including advanced enthusiasts, wedding shooters and photo journalists. The D300s can record HD video clips and high fidelity audio with an external stereo microphone input, offering users a D-SLR with full multimedia capabilities. Dual card slots afford users the ability to seamlessly record stills and video to one Compact FlashT (CF) and one Secure DigitalT (SD) card separately, while one-button Live View, a new Quiet Shutter Release mode and Active D-Lighting bracketing help users to capture stunning images like never before.

The 10.2-megapixel D3000 has features that make it easier than ever to take great pictures, including the new Guide Mode, which lends a smart helping hand to new D-SLR users, and an extensive Retouch Menu, enabling consumers to edit photos, even without a computer. The D3000, which offers an 11-point autofocus system, also leverages proven Nikon D-SLR technologies, including the exclusive EXPEEDT image processing, Active D-Lighting system and 3D Color Matrix Metering II, enabling entry-level D-SLR shooters to take stunning pictures.

The D3000 will retail for Rs 30,450 body while kit will be retailed at Rs 37,950 and D300s will sell at a price of Rs. 109,950 and will be available Nationwide at Nikon Authorized dealers, 10th Sep'09 onwards.

About Nikon India

Nikon India distributes markets and services the complete range of Nikon imaging products, including its Nikon D-SLR as well as its compact camera, the Nikon COOLPIX and a range of NIKKOR lenses and service and repair of Industrial products. These include microscopes and technical measuring instruments.

January 2009 saw the launch of Nikon's flagship D3X professional Camera with resolution as high as 24.5 megapixels which can be used for very high level photography followed with the introduction of eight COOLPIX compact cameras in April 2009. In May Nikon launched D5000 that is a 12.3 mega pixel camera which not only captures photos and high-def movies, but also sports a unique Vari angle LCD monitor. This is the world's first D-SLR camera with a 450 degree rotating screen.

With offices in Mumbai, Kolkata and another one to be opened in the southern region, Nikon is strengthening its distribution network all across India. The company has established two new ASCs (authorized service centers) in 2009 in addition to thirteen existing in 2008, making it a total of fifteen, and is looking forward to further expand the service base so that our customers can enjoy our complete service support.

Nikon has also recently set up exclusive D-SLR zones in Delhi, Bangalore and Mumbai which showcase the entire range of D-SLR cameras, NIKKOR lenses and an elaborate COOLPIX range of compact cameras. The zones allow consumers, both professional and amateurs get to touch, feel and experience the Digital SLR Cameras with combination of lenses and other accessories providing expert guidance, technical know how all under one roof.

Nikon has had an extremely successful tenure in India so far with increasing sales and fame. In 2009, Nikon has won twelve awards under various categories, with the recent being the NDTV Tech Life Award 2009.

Nikon Corporation: Japan

Founded in 1917 as Nippon Kōgaku; the company was renamed in 1988 as Nikon Corporation. Nikon has truly evolved as an institution of creativity in imaging arena, Semi conductors, Industrial Equipments and specialized in optics as well. Nikon technologies are active not only in Nikon's core products such as cameras, microscopes and IC steppers/scanners, but they also squarely support innovation in leading-edge science, and they contribute to the development of society and industry as a whole.

Nikon Corporation, Imaging Company announced the worldwide launch of Nikon Next (www.nikonnext.com). Nikon Next site will serve as a new type of imaging gallery for the exhibition of works taking electronic visual displays as the final means of expression in a wide variety of formats, including still images, movies, text and audio, and Flash files, by established artists in the photography industry along with up-and-coming photographers and imaging artists who will serve as the backbone of the photo imaging culture to come. Visitors to the site will be able to search works by artist name or shooting location.

To view the photographs, please click on the links given below:

D300s

D3000
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