BWI: Gulf Oil and CarWale Flag Off All-India Drive

Press release from Business Wire India
Source: CarWale.com
Friday, February 05, 2010 11:36 AM IST (06:06 AM GMT)
Editors: General: Consumer interest, Sports; Business: Advertising, PR & marketing, Automotives, Information technology, Sports; Technology; Automotive
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Gulf Oil and CarWale Flag Off All-India Drive


Mumbai, Maharashtra, India, Friday, February 05, 2010 -- (Business Wire India) -- Gulf Oil and CarWale have flagged off the Gulf CarWale Endurance Run - a 16 day drive around the country along the Golden Quadrilateral.

The drive began at Mumbai, and will see a 3 member team from CarWale, consisting of Kartik Ganesh (Editor), Rachit Hirani (Reporter) and Pawan Dagia (Photographer) cover 7,000+ kms along the Golden Quadrilateral route. Literally reaching out to all 4 corners of India, they will pass through Ahmedabad, Delhi, Kanpur, Kolkata, Hyderabad, Chennai and Bangalore over the next 2 weeks before returning back to Mumbai on 19 February 2010.

There are 2 key facets to this drive -

1. The CarWale team is attempting this drive on a vehicle with just a 600cc engine - and this is the first time that such a long drive has been attempted on a car with an engine so small

2. Gulf Oil's globally proven new generation lubricants specially designed for such small vehicles will be used in the car to combat the harsh Indian conditions. The CarWale team will also meet several Gulf Oil merchants along the route to showcase the benefits of these new lubricants.

Speaking at the flag off of the Gulf CarWale Endurance run, Mr. Ravi Chawla, President - Lubes Business, Gulf Oil Corporation Ltd. said "This is the first Nano car in the world that has been branded in Gulf Colours. The Endurance run epitomizes the core values of the Gulf Brand - ENDURANCE, CARE, COURAGE, INSPIRATION and YOUTH. The car has been charged with the latest generation Gulf Lubricants to enable it to endure the arduous run through treacherous roads and extreme climatic conditions."

Kartik Ganesh, Editor for CarWale and also the lead driver of the team, said, "The Endurance Drive, in a true sense, tests the spunk of a little car in the changing geographies of India. And we will constantly be posting updates, photos and videos on carwale.com as well as through social networking sites like twitter and facebook etc. We are quite excited about the whole thing - 5th gear action as we call it."

The progress of the team can be tracked live at www.carwale.comalong with latest photographs, videos, blog posts, and tweets being posted regularly by the Drive Team even as they are on the road.

About CarWale

CarWale is India's No.1 auto portal which empowers and handholds the car buyers to research and make a car buying decision. Owned by Automotive Exchange Pvt. Ltd., CarWale is backed by India's leading early stage venture capital firm Seedfund and top tier US venture fund Sierra Ventures. In last one year they have served more than 10 million Indian car consumers and have influenced approximately US$ 3bn of car transactions in India. Since its inception, CarWale has been honoured with many prestigious awards including the Red Herring Asia Top 100 (twice in 3 years), and PCWorld Web Award for best automotive website. Recently CarWale was showcased as one of the 3 Innovative Enterprising Indian Companies in the 'Serving the Indian Consumer' category at TIE summit, Mumbai

About Gulf Oil

Gulf Oil Corporation Limited (GOCL), part of the Hinduja Group of companies, is an established player in the lubricants market in India and markets a wide range of products/services for the automotive business including lubricants, car care, filters and lubrication systems. Today, the Gulf brand is present in more than 80 countries with operations in five continents. The Gulf Oil International Group's core business is manufacturing and marketing an extensive range consisting over 400 performance lubricants and associated products for all market segments.

Disclaimer:

"Gulf Oil Corporation Limited" is proposing, subject to market conditions and other considerations, a rights issue of its equity shares and the Company has filed a Draft Letter of Offer with SEBI. The Draft Letter of Offer is available on the website of SEBI at www.sebi.gov.in and the website of the Lead Manager, Edelweiss Capital Limited at www.edelcap.com. Any potential investor should note that investment in equity shares involves a high degree of risk. For details, please refer to the Draft Letter of Offer including the section titled "Risk Factors" of the Draft Letter of Offer.

To view the photographs, click the links below:

Mr. Ravi Chawla, President - Lubes Business, Gulf Oil Corporation Ltd., flags off the Gulf CarWale Endurance Run

Kartik Ganesh, Editor of CarWale.com, seen here in the Gulf-branded Tata Nano
For picture(s)/data to illustrate this release click below:

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CONTACT DETAILS
Kavita Jain, CarWale.com, +91 (22) 6739 8888 / +91 9819390947, kavita.jain@carwale.com

KEYWORDS
CONSUMER, SPORTS, MARKETING, AUTOMOTIVE, IT, TECHNOLOGY, AUTOMOTIVE

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