BWI: LG Lead XI goes to the West Indies

Press release from Business Wire India
Source: LG
Thursday, February 11, 2010 02:07 PM IST (08:37 AM GMT)
Editors: General: Consumer interest, Sports; Business: Advertising, PR & marketing, Business services, Electronic appliances & components, Information technology, Sports; Technology
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LG Lead XI goes to the West Indies
Third Edition of the LG Lead XI Contest, in Partnership with ICC

New Delhi, Delhi, India, Thursday, February 11, 2010 -- (Business Wire India) -- -- Introduces the unique concept of promoting the National spirit on a global platform
-- 15 talented kids to Lead XI to ICC World T20 Cup, 2010 in West Indies

Continuing its affiliation & commitment towards the endorsement of cricket LG Electronics, the official sponsor for ICC World Twenty20 has launched a unique campaign 'Lead XI'. The consumer durable giant is all set to woo its Indian consumers and boost the national cricket spirit by acknowledging the young talent and presenting "India's future Star" on a Global Platform. The singing of National anthem by these young ambassadors along with the cricket team creates an aura of national pride & unity. The "Lead XI" contest starts 1st Feb, 2010 and ends on 28th Feb, 2010.

15 talented kids will be selected through a national level competition. A 30 second audio-visual film of the child displaying his/her extraordinary skill/s will make him/her a star! The video needs to be uploaded on LG India website (www.lgindia.com) or submitted at one of the LG Best Brand Shoppe. A panel of independent judges selected by LG will judge the entries and select the winners. To witness the success of their kid LG will also send one of the parents/guardians along with each winning child to West Indies.

LG Lead XI, is an unparalleled initiative embarked by the ICC and driven by its global partner LG Electronics. LG conducts a national level talent contest to select the children who would lead the Indian cricket team to the ground.

On this occasion, Mr MB Shin, MD, LGEIL said, "LG India takes pride to make the Lead XI contest an integral part of ICC tournaments till the time LG is associated with ICC. Recognising the existing and growing passion for cricket in India, especially at the highest level of the game which is nation vs. nation, we aim to make it an integral part of our marketing efforts as well."

"With the new Brand Identity on salver LG Electronics aims to continue the strong relationship with cricket and bring innovation to the sport and its association with our consumers."

About LG Electronics, Inc.

LG Electronics India Pvt. Ltd., a wholly owned subsidiary of LG Electronics, South Korea was established in January 1997 in India. It is one of the most formidable brands in consumer electronics, home appliances, IT hardware and mobile communications space. In India for a decade, LG has earned a premium brand positioning and is the acknowledged trendsetter for the industry.

LGEIL has achieved a turnover of Rs 13,089 crores in 2009. LGEIL's manufacturing unit at Greater Noida is one of the most eco-friendly units among all LG manufacturing plants in the world. The second Greenfield facility is located at Ranjangaon; Pune has the capacity to manufacture GSM Phones, Colour Televisions, Air Conditioners, LCD TVs, washing machine, refrigerators and Optical Disc Drives. This is India's first mobile phone manufacturing unit and also Asia's largest Optical Disc Drive manufacturing plant.


CONTACT DETAILS
Reena Chaudhary, IPAN Hill and Knowlton, +91 (11) 42492100, rchaudhary@ipanhillandknowlton.com
Kshitija Sharma, IPAN Hill and Knowlton, +91 (11) 42492100, ksharma@ipanhillandknowlton.com

KEYWORDS
CONSUMER, SPORTS, MARKETING, BUSINESS SERVICES, ELECTRONICS, IT, TECHNOLOGY

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