BWI: Lufthansa Student Centre Explains Factors that Contribute to Leadership in Aviation

Press release from Business Wire India
Source: Lufthansa Student Centre
Thursday, June 17, 2010 11:00 AM IST (05:30 AM GMT)
Editors: General: Consumer interest, Travel & tourism; Business: Advertising, PR & marketing, Business services, Media & entertainment, Travel & tourism; Technology
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Lufthansa Student Centre Explains Factors that Contribute to Leadership in Aviation


New Delhi, Delhi, India, Thursday, June 17, 2010 -- (Business Wire India) -- Lufthansa student website (www.lufthansa.com/students) helps students understand the factors that contribute to an airline being recognized as a leader in the aviation industry.

Lufthansa was recently voted "Europe´s best airline" in the World Airline Awards 2010. Described by the Wall Street Journal as the "Oscars" of the travel industry, the World Airline Awards are based on the world's biggest passenger survey in which more than 18 million passengers from 100 countries rate over 200 airlines across over 35 different aspects.

Lufthansa has also won several important awards of the Asian travel industry in 2009. Readers of Asia's leading travel industry magazines voted Lufthansa the best European airline.

In India, Lufthansa is trusted as Europe's No. 1 airlines and received the "Best international airline in 2009" award by the CNBC Awaaz Travel Awards, considered among the most important Travel awards in India.

Such leadership in the aviation industry is built with a commitment to technological prowess and sustainability besides customer service and a large convenient network.

Lufthansa is trusted as a leading airline by millions of travelers worldwide. It is well known for its sharp focus on customer service and its powerful network connecting 204 destinations in 81 countries. Passenger airlines of the Lufthansa Group - Austrian Airlines, BMI, Brussels Airlines and SWISS, in harness with Lufthansa - together welcomed over 76 million guests aboard in 2009.

Technology

Despite maintaining high standards in customer service across its large network during the global economic crisis in 2009, Lufthansa continued to pursue its fleet modernization program - and thus its sustainability goals - in a consistent fashion. In 2009 alone, 50 new highly efficient and environmentally compatible aircraft were integrated into our fleet and older models replaced. About ?1.9 billion were invested in new aircraft within the business segment Passenger Airline Group. The specific consumption of the Lufthansa Group fleet was successfully lowered slightly last year, to 4.30 litres of kerosene per passenger and 100 kilometers.

This year marks the much awaited introduction of the Lufthansa A380. A new era begins in the history of Lufthansa with the induction of Airbus A380. Featuring state-of-the-art technology, new standards of exclusivity in the new First class and improved travel comfort in all classes, an enormously increased environmental efficiency and a highly positive effect on employment, this aircraft achieves top marks in all dimensions of sustainability.

Sustainability

Sustainability is a significant component of corporate culture at Lufthansa and it has been firmly anchored in the Group's strategic principles for many years. We bring economic activities in line with ecological and social goals.

In 2009, Lufthansa again proved our conscious and responsible way of interacting with the environment, employees and society: With the best result to date, Lufthansa was confirmed as a member of the internationally recognized Dow Jones Sustainability Index (DJSI), which includes only three airlines worldwide. The airline again improved its ratings in the assessment dimensions of economy and ecology, achieving the highest overall score since our first inclusion in the DJSI in 1999. In this worldwide comparison, therefore, Lufthansa ranks among companies that take a leadership role with regard to sustainability.

As an industry leader, Lufthansa sets standards in the social dimension in particular. It received top scores in the areas of staff development, recruitment of highly qualified talents and employee retention. Lufthansa also received top marks for environmental criteria such as noise reduction and local air quality and was honored for its economic efficiency.

Lufthansa is also a member of the UN Global Compact, a worldwide initiative that was set up by the former UN Secretary-General Kofi Annan. The compact between companies and the United Nations has the goal of making globalization socially and environmentally compatible. It obliges participating companies to adhere to social and ecological minimum standards, to respect human rights and to fight against corruption.

Air transport is and remains a dynamic growth industry despite its recurring challenges. The key factor to becoming a leader in this vibrant industry is to maintain a balance between short term business goals with long term sustainability.


CONTACT DETAILS
Ketika Manohar, CNC - Communications & Network Consulting India Pvt. Ltd., +91 9953684264/ +91 (11) 43590429, Ketika.Manohar@cnc-communications.com

KEYWORDS
CONSUMER, TOURISM, MARKETING, BUSINESS SERVICES, MEDIA, TRAVEL, TECHNOLOGY

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