BWI: AKAI Announces its Resurgence in the Indian Market with New Range of LED and LCD Televisions

Press release from Business Wire India
Source: AKAI India
Wednesday, July 21, 2010 03:34 PM IST (10:04 AM GMT)
Editors: General: Consumer interest; Business: Advertising, PR & marketing, Business services, Electronic appliances & components, Household & personal care products & services, Information technology; Technology
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AKAI Announces its Resurgence in the Indian Market with New Range of LED and LCD Televisions
Targets Rs 435 crore turnover in the next 12 months

New Delhi, Delhi, India, Wednesday, July 21, 2010 -- (Business Wire India) -- Global Brands Enterprise Solutions Pvt. Ltd., today announced the resurgence of the AKAI brand in the Indian market. One of the largest Japanese Consumer Electronics brands with eight decades of lineage as a technology innovator in consumer electronics, Akai, announced its revival in the India market with the launch of its new range of ultra-slim LED, LCD High Definition and CRT televisions. Founded in 1929, Tokyo, Japan, AKAI specializes in advanced quality home entertainment products in the audio and video arenas to create the best solutions in the market. AKAI's Indian product portfolio includes high-definition TVs; color TV, Washing Machines, Microwave Ovens, DVD and Home Theatre systems. The products are priced between Rs.2,490/- to Rs.55,000/-.The company is targeting Rs 435 crore turnover in the Indian market in the coming year.

Announcing the launch of the new range of TVs, Mr. Pranay Dhabhai, Managing Director, AKAI India said, "We are very excited to re-introduce Akai in the Indian market as a part of the Global Brands' portfolio and are very optimistic about the resurgence of Akai in the high-growth Indian market. Globally, Akai is known for its value driven Japanese technology and design, and is today present Globally. Akai targets to become one of the prominent players in the Indian market in the coming years. The fast growing LEDs and LCDs will be a key growth driver for us in the Indian market."

Understanding Indian consumer preferences and aspirational values AKAI's new TV range represents the company's efforts to continuously introduce new technologies for the Indian consumer. "

The company launched 3 new models of LED TVs and 5 new models for LCD TVs. The ultra slim LEDs & LCDs TV range has special features like natura Light Technology with dynamic back light, brushed steel or high gloss finish, dynamic skin correction and motion compensation etc. Some models have Video USB, where without use of a DVD player, movies can run straight on the LED TV through USB drive. The range also allows one to pack in sports, movies and games with an amazing backlit picture, amplified and enhanced surround sound, and the convenience of sleep timer and picture freeze. The range priced between Rs.17,990/- to Rs.54,990/-will be available in 24" (61cm), 32" (81cm) and 42" (107cm) screen sizes.

Mr. Pranay Dhabhai, further added, "AKAI's new range will redefine the standards for design, viewing experience and energy efficiency in colour televisions. Recent trends in the world, call for screens with higher resolution for true representation of images on screen, therefore, we have introduced new range of High Definition LED & LCD TVs and we aim to further accelerate this trend.'

Always committed to designing relevant and trendy products to compliment the changing, modern Indian lifestyle, the range has been expanded to a total of 8 line ups. These cutting edge TVs use LEDs and CCFL as their primary light source. Benefits of using LEDs include ultra-high contrast ratios, slim depths that allow for more artful designs, plus increased energy savings.

Even the Range of CRT TVS launched have an advanced "Heath Platform" feature, which allows user to define the distance and viewing angle and the TV automatically adjusts to the best contrast, brightness and color, suitable for such viewing giving the best picture quality. This feature has been introduced in CRT TVs for the first time in India.

All CRT TVs use energy efficient Green ICs and Company is approaching BEE for getting star rating certifications for its range, which will be then be displayed on the products.

About AKAI India:

AKAI brand has its origins in JAPAN and now present Worldwide and has a very high re-call in India and has been present for the past decade, AKAI primarily operates in Television category with business in the range of about Rs 275 crore last year. Global Brands Pvt. Ltd. is the exclusive licensee for AKAI brand for India, Sri Lanka, Bangladesh and Nepal.

About Global Brands Pvt. Ltd.:

Global Brands was established in February 2009 with an objective to become a leading multi-brand, multi-product - sales, distribution, logistics and after sales service company in India & neighboring countries. Company started to set up infrastructure from October 2009 and commercial activities started in January 2010. Besides being exclusive licensee for AKAI brand for India, Sri Lanka, Bangladesh and Nepal, Global Brands is also associated with HAIER brand (under an Agreement with Haier Group, China), where presently, we have exclusive rights for business of Microwave Ovens and Modular Kitchens in India.

To view the photographs, please click on the links given below:

Mr. Pranay Dhabhai, MD, AKAI India

Mr. Pranay Dhabhai, MD, AKAI India & Mr. Basant_Pandey, Executive Vice President, Sales & Marketing, AKAI India

Mr. Pranay Dhabhai, MD, AKAI India & Mr. Basant_Pandey, Executive Vice President, Sales & Marketing, AKAI India
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