BWI: Jagran Solutions Won an Award for Social Marketing at CMO Asia Awards 2010 for Excellence in Branding and Marketing

Press release from Business Wire India
Source: Jagran Solutions
Tuesday, July 27, 2010 04:31 PM IST (11:01 AM GMT)
Editors: General: Consumer interest; Business: Advertising, PR & marketing, Business services, Information technology, Media & entertainment; Technology
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Jagran Solutions Won an Award for Social Marketing at CMO Asia Awards 2010 for Excellence in Branding and Marketing


New Delhi, Delhi, India, Tuesday, July 27, 2010 -- (Business Wire India) -- India's leading new age marketing agency that provides solutions for Brand Activation via Consumer Connect Strategies, has been conferred with an award for Social Marketing at the CMO Asia Awards for Excellence in Branding and Marketing held at SUNTEC Singapore International Convention and Exhibition Centre on 23rd July 2010.

The CMO Asia awards are dedicated to high level knowledge Exchange through Opinion, Leadership & Networking amongst decision makers across industry segments in Asia. The jury at the awards comprises of seasoned professionals from Marketing, Branding, Advertising, Public Relations, Brand Strategy and Corporate Communications. It was represented by 52 countries across Asia.

Jagran Solutions was the only Activation Agency in India amongst the other big names from Branding & Marketing fraternity to have won this recognition. The award was conferred for the campaign in the rural health sector: DeenDayal Chalit Haspatal. This campaign reached to 2.2 million villagers over a period of 2.5 years. It provides education on basic health as well as providing free medical aid and basic medical aid. As part of this initiative by the Government of India, Jagran Solutions runs and manages 14 mobile hospital units under the "Deen Dayal Mobile Health Unit" initiative. These units are equipped to provide basic medical facilities and medicines each manned by a doctor, nurse, pharmacist, technician and a driver. The Project which is managed by the Emerging India / Rural Vertical of Jagran Solutions has been instrumental in designing, developing and executing grass root level campaigns which reach out to block level audiences for Corporate India as well as government initiatives.

Commenting on this achievement Ms. Ambika Sharma, COO, Jagran Solutions said, "It was humbling to be in presence of the greatest brands and marketers from across the globe. I'm thankful to CMO Asia for providing an unparalleled platform which enabled this recognition. We are particularly proud of the Health Program as it enables us to not only be part of a novel initiative but also to be able to gain great insights into the consumer category. This program caters to 3000+ consumers in need of medical aid daily. The award is a testimony of the efficacy behind such a wide-spread campaign. It also speaks for the scale and reach our rural arm is able to achieve while maintaining the complex dynamics of such a technologically advanced set up in those conditions. The Rural vertical now not only runs 26 such units but also caters to corporate clients which find their consumers in deep pockets of rural India."

About CMO Asia Awards:

The CMO Asia Awards are first of its kind accolades recognizing Organizations, Chief Marketing Officers, Professors from the Greatest B-Schools of Asia and HR Professional who have shown leadership in their respective fields combined with consistent Innovation and Strategic Marketing. The awards are judged by an independent, hi-caliber jury of professionals from across Asia in the following categories: Marketing Professional of the Year, Brand Excellence Award, Creative Professional of the Year, Media Professional of the Year, Lifetime Achievement Award, CEO of the Year, Agency of the Year, Campaign of the Year, Popular News Channel of the Year etc. The countries which are participating in the CMO Asia Awards are Australia, Bangladesh, China, Hong Kong, India, Indonesia, Malaysia, New Zealand, Oman, Philippines, Qatar, Sri Lanka, South Korea, Singapore, Saudi Arabia, Thailand, Taiwan, Turkey and UAE. CMO Council USA is the Strategic Partner, The Wall Street Journal is the Official Business Newspaper and Bloomberg UTV is the Official News Channel.

About Jagran Solutions:

Jagran Solutions is India's leading new age marketing Communications Company which provides brand activation solutions via Consumer Connect Strategies. It is a part of Jagran Prakashan Ltd. The group owns multimedia brands like, J9 Ventures providing VAS and mobile marketing solutions, Jagran Engage: OOH media solutions, I Next: tabloid for Youth. Jagran is a national agency and a pioneer in Integrated Marketing Communications specializing in Planning and Implementation of measurable Brand activations in India with offices in Delhi, Mumbai, Bangalore, Kolkata and Chennai.


CONTACT DETAILS
Jaya Jindal, Positive Communications, +91 9654443463, jaya@positiveindia.biz
Jigyasa Uniyal, Positive Communications, +91 9717653523, jigyasa@positiveindia.biz

KEYWORDS
CONSUMER, MARKETING, BUSINESS SERVICES, IT, MEDIA, TECHNOLOGY

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