BWI: Rediff Adds Games To Social Media Initiative MyPage

Press release from Business Wire India
Source: Rediff.com (India) Ltd.
Monday, July 19, 2010 07:30 PM IST (02:00 PM GMT)
Editors: General: Consumer interest, Entertainment; Business: Advertising, PR & marketing, Business services, Information technology; Technology
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Rediff Adds Games To Social Media Initiative MyPage
Invites game developers worldwide with social APIs

Mumbai, Maharashtra, India, Monday, July 19, 2010 -- (Business Wire India) -- Users of Rediff.com were pleasantly surprised with a section called 'Featured Games' on their MyPage last week. The games are rendered on Rediff PlayGully (http://playgully.rediff.com), the latest addition to Rediff.com's array of services. Introducing games gives yet another context for user engagement and elevates the fun dimension of MyPage. Users now have a reason to spend more time having fun on their MyPage - be it a 5-minute break or enhancing their skills. Most of these games publish some feed to MyPage making them socially engaging as well.

Rediff.com has adopted a platform strategy with the requisite APIs to enable game developers world-wide to easily integrate their games with the platform.

Amongst the first developers to bring their games to Rediff.com, is Canadian Revlry.com. Says Sawyer Bateman, Managing Director of Revlry "We are thrilled by the opportunity to bring fun and engaging online games to the Rediff community. It's been a pleasure to work with Rediff's App Platform and we're looking forward to building a first-class gaming experience around it!"

About Rediff.com

Rediff.com (Nasdaq: REDF) is one of the premier worldwide online providers of news, information, communication, entertainment and shopping service.

Rediff.com provides a platform for Indians worldwide to connect with one another online. Rediff.com is committed to offering a personalized and secure user experience. Founded in 1996, Rediff.com is headquartered in Mumbai, India, with offices in New Delhi, Bangalore, Chennai, Hyderabad and New York, USA.

Safe Harbor

Except for historical information and discussions contained herein, statements included in this release may constitute "forward-looking statements." These statements involve a number of risks, uncertainties and other factors that could cause actual results to differ materially from those that may be projected by these forward looking statements. These risks and uncertainties include but are not limited to the slowdown in the U.S. and Indian economies and in the sectors in which our clients are based, the slowdown in the Internet and IT sectors world-wide, competition, success of our past and future acquisitions, attracting, recruiting and retaining highly skilled employees, technology, legal and regulatory policy, managing risks associated with customer products, the wide spread acceptance of the Internet as well as other risks detailed in the reports filed by Rediff.com India Limited with the U.S. Securities and Exchange Commission. Rediff.com India Limited and its subsidiaries may, from time to time, make additional written and oral forward-looking statements, including statements contained in its filings with the U.S. Securities and Exchange Commission and its reports to shareholders. Rediff.com India Limited does not undertake to update any forward-looking statement that may be made from time to time by it or on its behalf.



CONTACT DETAILS
Mandar Narvekar, Associate Director, Rediff.com (India) Ltd., +91 (22) 24449144, mandarn@rediff.co.in

KEYWORDS
CONSUMER, ENTERTAINMENT, MARKETING, BUSINESS SERVICES, IT, TECHNOLOGY, REDF.O

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