Press release from Business Wire India
Source: LG
Tuesday, September 14, 2010 03:29 PM IST (09:59 AM GMT)
Editors: General: Consumer interest, Lifestyle; Business: Advertising, PR & marketing, Business services, Electronic appliances & components, Household & personal care products & services, Information technology; Technology
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Jaipur Set for Grand Finale of LG's Mallika-e-Kitchen 2010
Jaipur, Rajasthan, India, Tuesday, September 14, 2010 -- (Business Wire India) -- . 18 finalists selected from 3000 contestants pan India competed at the Grand Finale today
. 3 finalists were selected
. Winner of the title will represent India at the Life Tastes Good Championship Global Cooking Contest 2010
LG Electronics India today rolled out the Grand Finale - National Round of the Mallika-e -Kitchen Cooking Contest 2010 at Sheraton Rajputana Hotel, Palace Road, Jaipur. It is unique initiative to promote the spirit of healthy cooking in the country. At regional level Around 164 cooking champion partakers were short listed from a total of around 3000 contestants from all over India.
The Grand Finale of "Mallika-e-kitchen 2010" was a live show of exhilarating cooking skills being showcased by the contenders. All contestants were asked to cook a Main Course dish within a time span of 90 minutes in LG Convection Microwave oven. The whole idea was to promote Healthy Cooking through the new innovative range of MWOs by LG Electronics India.
The 3 winners have been selected from 18 finalists from 9 different zones pan-India. The first winner Ms. ____________ from _____ will get the chance to represent India at the Global level to be held in September from 27th to 30th in South Korea. The "Mallika-e-kitchen" Cooking Contest was held at The Sheraton Rajputana Hotel, Jaipur and was judged by Cooking Connoisseur & Mentor - Ms Nita Mehta who is also the Author of over 400 cookery books and Renowned in his field of endeavor - Chef Karan Mehta, Head Chef, Le Meridien. The grand finale winner has been rewarded with a LG Side by side refrigerator by LG. The first and second runner-ups Ms. ___________(______) & Ms. _________(______) have been rewarded with a Front and Top Loading Washing Machine respectively.
Speaking on the occasion, Mr. Rajiv Jain, Business Head, Home Appliances, LG Electronics India said, "Mallika-e-Kitchen is an endeavor to showcase LG's commitment towards the Indian Consumer by promoting the spirit of tasty and healthy cooking. The response from all parts of the country has been overwhelming. We, at LG, hope to establish ourselves as the masters of Indian kitchens and cuisines through this unique year-on-year initiative and emerge pioneers of healthy cooking and eating habits. Being the market leader it becomes our responsibility to expand the awareness of healthy cooking in Microwaves. And this is one way of doing it. We will continue our efforts in future as well.""
Speaking about the contest, Ms. Nita Mehta, Chef and Author and Mr. Karan Mehta, Executive Chef of Le Meridian said, "We are glad to announce the winners of the grand finale. It is very exciting to see that such talented individuals have come forward to participate in this contest. Also we would like to thank and express our deep appreciation to LG, who has come forward with this initiative."
About the Contest
It's an effort to bring out the Master Chefs in the participants and make the connoisseurs surrender to their cooking skills. The unique recipes will assure healthy rewards and fame to the winner of the "Mallika-e-kitchen 2010" "Mallika-e-kitchen" which started in July this year was divided into 3 phases. The first round was held in around 100 cities procuring participation from around 3000 participants. The winners of the first round was taken to the second round at the 9 regional centres (Maharashtra+Goa, Gujrat, MP+ Chatisgarh, Delhi+Rajasthan, UP+Uttarakhand, Tamil Nadu+Kerela, Andhra Pradesh+Karnataka, Punjab+Haryana & Eastern India). Finally the 18 winners from 9 zones competed against each other in grand finale in Jaipur today i.e. 13th Sep. The journey to becoming Cooking Queen doesn't end here. The National Winner will get a chance to participate in the Global Cooking contest "LG's Life Taste Good Championship" to be organized in South Korea by LG from 27th to 30th September 2010.
About LG's New Microwave Range:
LG Electronics the pioneers of healthy cooking across the Globe has introduced the concept to India with the launch of India's first convection microwave oven with 151 Auto Cook Menu Options. LG is the first one in India to offer highest no. of Auto cook Menus -151. This is the foremost convection microwave oven range which simplifies Indian cooking process. With a wide range of Indian Auto Cook Menu, now you can relish all types of regional dishes by just a touch of a button. An array of menu options makes the Microwave oven a must have for present day modern buyer who craves for style and functionality in everything he procures. Acknowledging the health conscious attribute of the consumers the MWO offers the unique Nutricare Menu which helps them 'steam cook' food which is low on calorie or opt for the exclusive health plus menu, soups and continental food options. Thus, a wholesome bargain for the fitness freaks. The MWO comes with the idiosyncratic "Indian Rasoi' - the Indian Specific platter with auto cook options for scrumptious Indian cuisine. The new range of microwaves comes with added new unique features like double convection fan technology, Multi rack, Steam chef accessory, Light Disinfect, Humidity sensor, Auto moving grill and baker's basket in selected models.
The whole new range is coming with new design of floral patterns and more colour choice with 7 colours such as white, silver, red, Lavender, black, stainless steel, mirror finish etc. The new range is also coming in higher capacities of 31 and 38 litre.LG is introducing 12 new models of grill and convection collectively exclusively for the festive season.
The Solo Microwave Ovens is priced from Rs. 3990 to Rs. 5490
The Grill Microwave Ovens is priced from Rs. 5490 to Rs. 9590
The Convection Microwave Ovens is priced from Rs. 9090 to Rs. 27990
About LG Electronics India
LG Electronics India Pvt. Ltd., a wholly owned subsidiary of LG Electronics, South Korea was established in January 1997 in India. It is one of the most formidable brands in Consumer Electronics, Home Appliances, IT hardware and Mobile Communications space. In India for a decade, LG has earned a premium brand positioning and is the acknowledged trendsetter for the industry.
LGEIL has achieved a turnover of Rs 13,089 crores in 2009. LGEIL's manufacturing unit at Greater Noida is one of the most eco-friendly units among all LG manufacturing plants in the world. The second Greenfield facility is located at Ranjangaon; Pune has the capacity to manufacture LCD TV, GSM Phones, Washing machines, Refrigerators, Air Conditioners, Optical Disc Drives and Colour Televisions. This is India's first mobile phone manufacturing unit and also Asia's largest Optical Disc Drive manufacturing plant.
To view the photograph, please click on the link given below:
LG's New Microwave
For picture(s)/data to illustrate this release click below:
http://www.BusinessWireIndia.com/attachments/LG MWO(1).jpg
LG MWO(1).jpg
CONTACT DETAILS
Ms. Kshitija Sharma, LG, +91 9871630164, Kshitija.sharma@lg-one.com
KEYWORDS
CONSUMER, LIFESTYLE, MARKETING, BUSINESS SERVICES, ELECTRONICS, HOUSEHOLD, IT, TECHNOLOGY
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