BWI: Shell Advance to Support 2010 Malaysian Motorcycle Grand Prix

Press release from Business Wire India
Source: Shell Lubricants
Tuesday, September 14, 2010 03:15 PM IST (09:45 AM GMT)
Editors: General: Consumer interest, Entertainment, Sports; Business: Automotives, Business services, Energy companies, Sports, Transport engineering; Automotive
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Shell Advance to Support 2010 Malaysian Motorcycle Grand Prix


New Delhi, Delhi, India, Tuesday, September 14, 2010 -- (Business Wire India) -- Shell Lubricants, manufacturers of Shell Advance, a leading motorcycle lubricant brand, and Ducati's Technical Partner has renewed its support for the Malaysian round of the MotoGP World Championship, thereby naming the October race, the 'Shell Advance Malaysian Motorcycle Grand Prix'. This agreement follows Shell's highly-successful activation of its Shell Advance title rights at last year's race. It is the latest step in an on-going relationship between Shell and DORNA Sports S.L.

Tanmay Jaswal, Shell Advance Global Marketing Manager, said: "We are delighted to announce the renewal of our support for the Malaysian Motorcycle Grand Prix. Our relationship with Ducati allows us to develop our skills and products in the ultimate testing laboratory- the racetrack. We are proud of our history in motorcycle racing and Shell Lubricants' support for the 2010 Malaysian Motorcycle Grand Prix is a further commitment to the popular sport of motorcycle racing in an important part of the world for us."

Pau Serracanta, Dorna Sports S.L. Managing Director said: "We are thrilled to welcome Shell Advance back to support the 2010 Malaysian Motorcycle Grand Prix. We all enjoyed their support in 2009 and the exciting race won by the Shell Advance-supported Casey Stoner. We are always happy to work with a partner that shares our view of the importance and high-profile that MotoGP enjoys in Asia."

Donald Anderson, Country Head - Lubricants, Shell India Markets Private Limited said: "The same Shell engineers who develop the Shell Advance Ultra product for Ducati developed the entire Shell Advance product range for road users. After all, every day riders demand exactly the same engine responsiveness from the Shell Advance lubricant as Ducati. Our support for this race gives us the opportunity to demonstrate to thousands of fans the performance advantage that our technical partnership with Ducati brings."

Shell has been a key player in motorcycle racing for over a century and the current relationship with Ducati Corse dates back to 1999. In 2003, Shell Advance accompanied Ducati Corse as it made the step to MotoGP. In that time, Shell Advance has powered and protected Ducati MotoGP engines en route to 28 wins, 68 podium places and of course the Riders', Manufacturers' and Teams' World Championships in 2007.

The Shell Advance Malaysian Motorcycle Grand Prix will take place at Sepang, Malaysia on 10th October, 2010.

Notes to Editors

. "Shell Lubricants" refers to the various Shell companies engaged in the lubricants business

. Shell Advance Racing Oil L6442 is the only lubricant used by the Ducati MotoGP and World Superbike factory teams for their engine and gearbox. The commercially available Shell Advance Ultra has almost the same performance package as this oil, which means that the consumer has access to almost the same technology as the Ducati MotoGP and World Superbike factory teams

. Shell Advance motorcycle oil helps to clean and protect your engine, increasing its responsiveness and helps keep your motorcycle performing at its best for longer

. As part of the development process, Shell Advance motor oils are tested in the harshest of environments across different continents with different climates. This means that Shell Advance motor oils are uniquely suited to help optimize power output under different temperatures and humidities

. The majority of components used in the Shell Advance racing oil for Ducati in MotoGP and World Superbikes are also used in the commercial range of Shell Advance 4T motorcycle oils

. The implementation of a mix of highly effective 'optimised friction control' components in the latest blends of Shell Advance lubricant helps the Ducati race bike engines to produce significantly more horsepower

. The latest version of Shell Advance racing oil has been optimised to work with Shell V-Power race fuel, with the aim of reducing fuel consumption and maximising power output and efficiency of the bike


CONTACT DETAILS
Madhavi Kochar, 20:20 MEDIA, +91 9810788188, Madhavi@2020india.com
Pooja Mehta, 20:20 MEDIA, +91 9811888423, poojamehta@2020india.com

KEYWORDS
CONSUMER, ENTERTAINMENT, SPORTS, AUTOMOTIVE, BUSINESS SERVICES, ENERGY, TRANSPORT, AUTOMOTIVE

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