BWI: Taylor & Shroff Launched a Premium Range of Wines in India

Press release from Business Wire India
Source: Taylor & Shroff Ltd.
Saturday, February 14, 2009 12:05 PM IST (06:35 AM GMT)
Editors: General: Consumer interest, Entertainment, Food & drink, Lifestyle; Business: Advertising, PR & marketing, Business services
Release no: 19239
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Taylor & Shroff Launched a Premium Range of Wines in India
Celebrate the Valentines with Taylor & Shroff Wines

Mumbai, Maharashtra, India, Saturday, February 14, 2009 -- (Business Wire India) -- Taylor & Shroff ltd., a UK based company has recently launched its new range of wines in India. The brand Taylor & Shroff offers various flavors of wines - White Wine, Apricot Wine, Red Wine. The complete range of wines is inexpensive and can be enjoyed at any point of time.

The group has also created two wines exclusively for their customers to celebrate Valentines Day.

The two wines are:

-- Cherry Wine
-- Ginger Wine

Cherry Wine is made especially for women to match their taste as the women enjoys soft and soothing drinks. The wine is prepared with cherry as that is considered to be one of the gentle fruit, giving wine a unique taste. Cherry wine has intense fruit flavor, it is sweeter in taste and can be easily consumed with the spicy Indian food. Cherry wine is Red in colour and matches the colour theme of Valentines.

Ginger wine is made especially for men, who have zest in them and want to lead their life with spunk, Ginger wine has a strong flavor in it and is different from other wines available in India and abroad. The wine has a unique flavor is not available with any other company in India. It also gives an amazing flavor when added with Whisky. So for Valentines Day it would be the perfect gift for men.

Speaking on the occasion Nainaz Shroff, MD Taylor & Shroff Group said, "We are delighted to be part of Indian wine industry. We see lot of potential in the market and we are planning to invest 5 million pounds in next 2 years. We are expecting a turnover of 34 million pounds in coming next 5 years".

USP of Taylor & Shroff wines

-- The wines are fruity, luxuriously soft and delicious

-- All wines are best served as a chilled drink or poured over ice unlike many red wines

-- They are soft and sweet with low fruit acid and NO tannins

-- They both have good high Alcohols at 17% to absorb rich spicy oily foods and freshen the pallet

-- The mouth feel is rich warm, sensuous and gulp able

-- All wines can be used to pour over Ice-cream, or to serve in fruit salads or Trifle Tipsy

-- These wines are wonderful for the chef to use in stir fries, dessert sauces and creams, savory gravies and sauces

-- These wines would LAST LONGER in your bar THAN MOST WINES!!

-- THE WINES CAN BE STORED WITHOUT REFRIGERATION for UP TO 25+ days, under the climatic conditions of a hot country like India

-- These Wines contain ethyl alcohol and not methyl alcohol in them which makes then more drinkable without the worry of a hangover & a head ache the next day

-- Can be enjoyed chilled with Ice, unlike any other wine they have a distinct advantage of being enjoyed in many ways, such as serving over ice cream, trifle tipsy, desserts and may be used for cooking in a wide range of exotic sauces or Mixed with other spirits to prepare Cocktails

About Taylor & Shroff

Taylor & Shroff is a UK based company and a part of the Carr Taylor Group. Taylor & Shroff Ltd is a result of the likeminded ideas of two individuals from paradoxical backgrounds Mr David Carr Taylor & Miss Nainaz B Shroff. The Carr Taylor family has been making classic cool climate wines in England for over 37 years. With 15 hectares of vines under their management they have gained international recognition for their English wines and are proud winners of over 120 national & international awards.

Carr Taylor Wines is the first to pioneer commercial English sparkling wine in 1985.The English sparkling wine had fetched many awards including 2 gold medals in 1988 & 1999 in the Challenge International Du VIN France being the most prestigious awards of all.

Drawing on traditional English recipes winemaker Mr Alexander Carr Taylor has adapted his expertise to create this range of outstanding fruit wines. Using modern winery technology, a style of wine has been developed that not only emphasises fruit flavors, but also ensures the wines are balanced and well structured. In creating these wines the aim was to develop a unique style which, unlike traditional wines, would both compliments hot, spicy and full flavoured foods and ensures they are equally enjoyable as a drink on their own. And hence, a style has evolved that is full flavoured, fruity, luxuriously soft and delicious.


CONTACT DETAILS
Khushbu, Sky Public Relations, +91 9711168209, khushbu7@yahoo.com
Charu, Sky Public Relations, +91 9902044049, charuahuja@gmail.com

KEYWORDS
CONSUMER, ENTERTAINMENT, FOOD, LIFESTYLE, MARKETING, BUSINESS SERVICES

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