BWI: The Writers Block (TWB) & Master Aerospace Consultants (MAC) Forge a JV : TWB+MAC

Press release from Business Wire India
Source: The Writers Block
Tuesday, February 10, 2009 11:27 AM IST (05:57 AM GMT)
Editors: General: Consumer interest; Business: Advertising, PR & marketing, Business services, Heavy industries, Publishing & printing; Technology
Release no: 19192
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The Writers Block (TWB) & Master Aerospace Consultants (MAC) Forge a JV : TWB+MAC
TWB+MAC to Serve the Technical Documentation Needs of Aerospace, Defence, Maritime, Hi-Engineering, Automotive. Manufacturing and Related Markets

Bangalore, Karnataka, India, Tuesday, February 10, 2009 -- (Business Wire India) -- The Writers Block (TWB) and Master Aerospace Consultants (MAC) have come together to forge a joint venture that will operate as TWB+MAC. The venture will address the growing technical communication and documentation needs of the Aerospace, Defense, Maritime, Hi-Tech Engineering, Automotive and related markets. Indian defense and aerospace industry is on a major growth trajectory and is a market pegged at USD 30 billion. The military aerospace market is valued over USD 150 billion for the 20 years.

"The Indian defense and aerospace industry has received tremendous impetus in recent times through increased MRO and outsourcing orders, international collaborations, greater export potential and accent on indigenization of production capabilities and managing offset requirements. Quality technical documentation, which makes up for 15 percent of the product development life cycle completes the value chain. TWB+MAC is fully equipped to address the market need and is pleased to be a part of this opportunity," said K. V. K. Menon, Managing Director, TWB+MAC.

Speaking about the venture, Rakesh Shukla, Chairman of TWB+MAC said, "The venture reinforces our commitment to be the pioneer in Technical Communication in India. The defense and aerospace documentation in India is an under-served market. TWB+MAC will complete the value chain in the growing aerospace services and products space and enhance the offering available in the market."

TWB+MAC brings together the technical documentation expertise of TWB and the deep domain expertise of MAC to service customers in the Aerospace, Defense, Naval & Maritime, Hi-Tech Engineering, Automotive & related sectors to provide unprecedented value to customers. TWB+MAC provides a range of technical documentation and technical publishing services ranging from IETM / IETP Development, S1000D Conversion & Integration, XML / SGML Authoring, Technical Writing Authoring, Parts Catalogs / Provisioning, Data Provisioning, Graphics/Technical Illustration & development of Training Programs. More information on TWB+MAC is available on www.twb-mac.com.


CONTACT DETAILS
Tanish Maheshwari, The Writers Block, +91 (11) 46566958 , 91 (80) 41256367, connect@twb-mac.com

KEYWORDS
CONSUMER, MARKETING, BUSINESS SERVICES, HEAVY INDUSTRIES, PUBLISHING, TECHNOLOGY

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