BWI: ROGER DUBUIS Launches Easy Diver Watch in India Worth INR 56 Lakhs

Press release from Business Wire India
Source: ROGER DUBUIS
Wednesday, August 19, 2009 01:15 PM IST (07:45 AM GMT)
Editors: General: Consumer interest, Fashion, Lifestyle; Business: Advertising, PR & marketing, Business services, Clothing & accessories
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ROGER DUBUIS Launches Easy Diver Watch in India Worth INR 56 Lakhs


New Delhi, Delhi, India, Wednesday, August 19, 2009 -- (Business Wire India) -- In 2004, ROGER DUBUIS presented its first line of leisure watches, taking the original - and unprecedented at that time - of incorporating a Tourbillon into a diving watch. This brand-new concept, meeting the highest technical and aesthetic standards, soon became a new archetypal sports watch. A few years later, ROGER DUBUIS now pursues its avant-garde developments by combining noble metals with the use of moulded rubber on the bezel and crown of its new EasyDiver watch. This new watch is now available at select stores in India (Mumbai & Delhi) and is priced at just over INR 56 lakhs*.

Whether forcefully virile in the black rubber-moulded version or delightfully summery when clad in white, the rugged unisex case of the new collection, available in three sizes (40 mm, 46 mm or 48 mm), not only matches the mood of the moment, but also the growing demand from a sophisticated clientele wishing to adopt a timepiece able to keep step with its many activities

Pursuing his innovative strategy, Manufacture Roger Dubuis has chosen, simultaneously with the radical transformation of the architectural structure, to blacken the "skeleton" tourbillon movements using a special rhodium treatment.

The two sapphire crystals surrounding the beating hearts highlight the rigorous and technical lines of this model. Radiating an understated and decidedly urban aura of elegance, technique meets aesthetics in a sophisticated stage-setting.

This model in titanium, water-resistant to 30 Bars is equipped with a mechanical self-winding movement stamped with the Poinçon de Genève quality hallmark.

The watch is priced at over INR 56 lakhs * (approximately) and is available at select stores in Mumbai & Delhi.

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56 Lakh Roger Dubuis
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CONTACT DETAILS
Ajay Rajguru

KEYWORDS
CONSUMER, FASHION, LIFESTYLE, MARKETING, BUSINESS SERVICES, CLOTHING

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