Press release from Business Wire India
Source: Yonex
Monday, August 10, 2009 02:35 PM IST (09:05 AM GMT)
Editors: General: Consumer interest, Entertainment, Sports; Business: Advertising, PR & marketing, Media & entertainment, Retailers, Sports
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YONEX-Sunrise BWF World Championships 2009 Celebrate the Sport of Badminton
Saina Nehwal takes an oath for the Championships
Hyderabad, Andhra Pradesh, India, Monday, August 10, 2009 -- (Business Wire India) -- 500 players from over 45 participating countries attended the Welcome Dinner for the YONEX-Sunrise BWF World Championships 2009 at Hyderabad on Sunday, August 9th. Hosted by the Ministry of Tourism, Government of India, the occasion was graced by Dr. Y.S.Rajashekar Reddy, Chief Minister of Andhra Pradesh, Government of India. Extending his best wishes to all the teams, the evening was celebrated with great pomp and show. The evening concluded with an oath taking ceremony with Saina Nehwal and V Diju promising to abide by the game and sportsmanship. Also present, were the organizers from Badminton World Federation and Badminton Association of India, together with the title presenters of the tournament, YONEX-Sunrise.
Speaking on the occasion, said Mr. V.K. Verma, President BAI, "This is a great moment for us to celebrate and we wish all the teams the very best. Winning and losing is always a part of the game and we are sure to see some fantastic performances in this championship. May the best player win!"
Added Dr. D. K. Seth, MD, Sunrise & Co. (PTE) Ltd, "The competition is going to be extremely challenging for teams and players but we believe that the preparations have been equally good. As we strongly believe in nurturing and grooming young talent in badminton, it is a delight to see these budding stars ready to face the competition. The BWF World Championships'09 is indeed a landmark event for India and we wish this becomes a strong platform for promoting other sporting events in our country!"
The likes of Saina Nehwal, Lee Chong Wei, Peter Gade, Taufik Hidayat, Lin Dan, Tony Gunawan and many others will be competing against each other for the top honors.
About BWF World Championships:
The BWF World Championships is held every year except for the year of an Olympic Games. It is a showcase of the very best in the sport and it determines the World Champions in each of the five disciplines - men's and women's singles, men's and women's doubles and mixed doubles. The first World Championships was hosted in Malmo Sweden in 1977, and a Championship was held every three years until 1983, after which, it became a biennial event.
Since 2005 however, the BWF World Championships has become an annual tournament, being hosted every year except in the year of the Olympic Games.
The BWF World Championships is an individual event and each Member Association is invited to enter their players in the men's and women's singles, men's and women's doubles and the mixed doubles events. For each event, the third place winner gets a bronze medal, the runner-up a silver and the winner is awarded a gold medal and title "World Champion".
About YONEX:
Yonex the No. 1 in world badminton is also the undisputed market leader in India and has established itself firmly in the local sports firmament. YONEX is a world leader in racquet and shaft technology.
Yonex has also made its name as a trusted equipment supplier to major international events like Sydney Olympics and Atlanta Centennial Olympic games from the year 1992 up till date. It has been chosen as the official supplier to the BWF Badminton Asia Confederation, Olympic Games, Asian Games, Commonwealth Games, South East Asian Games and majority of badminton tournaments around the world.
Most of the world's top badminton players use YONEX as their racquet of choice like Taufik Hidayat, Lee Chong Wei, Peter Gade, Saina Nehwal etc. In the 2004 Olympics, 75% of badminton players used YONEX racquets and 22 out of 24 medals were won by YONEX equipped players. In the 2008 Olympics, all medals were won by YONEX equipped players.
About Sunrise & Co. PTE Ltd.:
Sunrise & Company PTE Ltd. is a multinational conglomerate focused on distribution & wholesale of branded sporting equipment, accessories, sports apparels and sports footwear. The group has network companies and offices in China, Hong Kong, India, Indonesia, Malaysia, Phillipines, Singapore & Vietnam. Apart from these, the group also has business relations in Brunei, Macau & Sri Lanka.
Sunrise & Company PTE Ltd. was established in 1979 by Mr. R.L.Seth who turned the company into a business venture by obtaining the sole agency rights for the distribution of internationally acclaimed YONEX products in countries across Asia. Sunrise, along with YONEX, sponsors international badminton tournaments in various countries within the company's network. They have also been the suppliers of the official attire to the national contingents of several countries participating in the Olympics, Asian Games, Commonwealth Games and SEA Games.
To view the photographs, please click on the links given below:
Saina Nehwal being felicitated at the welcome dinner for YONEX-Sunrise BWF World Championships 2009
Dr. Y S Rajashekhar Reddy, Pullela Gopichand & Saina Nehwal at the lamp lighting ceremony on the occasion of the welcome dinner for YONEX-Sunrise BWF World Championships 2009
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CONTACT DETAILS
Prashant Subramanian, IPAN Hill & Knowlton, +91 9899125503, prashant.subramanian@ipan.com
Pallavi Sharma, IPAN Hill & Knowlton, +91 9999667943, Pallavi.sharma@ipan.com
KEYWORDS
CONSUMER, ENTERTAINMENT, SPORTS, MARKETING, MEDIA, RETAIL
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