BWI: Astroyogi.com Registers an Increase in Traffic by 53%

Press release from Business Wire India
Source: Astroyogi.com
Tuesday, March 23, 2010 03:38 PM IST (10:08 AM GMT)
Editors: General: Consumer interest, Entertainment; Business: Advertising, PR & marketing, Business services, Information technology; Technology
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Astroyogi.com Registers an Increase in Traffic by 53%
Astoyogi.com was Revamped to Add New Features, Improve Usability and Increase Efficiency

New Delhi, Delhi, India, Tuesday, March 23, 2010 -- (Business Wire India) -- Astroyogi.com, India's leading astrology portal, witnessed an increase in visits and page views by 65% and queries by 50%. The jump in statistics is in response to the revamp of the website in January 2010 to improve its usability and make it more efficient and fast. The design is clean, bright and simplistic and has many new features for the user.

On the development, Meena Kapoor, CEO, Netway India Pvt Ltd said, "Astro search on the internet has seen exponential growth. Our effort has always been to make information exchange easier and user friendly. The new site has paid special attention to increasing content and meeting the needs of users who are keen on Vedic astrology. We have seen a tremendous increase in response and have received positive feedback on the new interface and features."

With a focus on 'Click Less, Get More', Astroyogi.com website was redesigned to add new features and make it user friendly. The daily horoscope which was not visible on the homepage earlier is now available on the homepage. It's easier for users to select their sun sign and read their daily horoscope as soon as they are on the homepage. This saves time and users don't have to reload the horoscope page to read their daily horoscope.

New sections like Astro Kissing, Panchang, Chogadia, Lucky Mantras and On my mobile have been added. Free Reports like Love compatibility, Lovesutra, Chinese Love compatibility, I ching predictions, Online Tarot card reading are also available on the new revamped site.

The Online Shoppers who are interested in ordering personalized reports and products will now find it easier to order as they can get sorted lists of products and astrologer services. The user needs to select the name of the astrologer he/she wants to get advice from and the entire list of services will be on display. The page doesn't change so he/she does not have to wait for the page to reload.

Astroyogi.com constantly strives to explore new technology and the audio forecasts are a step forward in that direction. Users who do not wish to read can now listen to the audio forecasts. Currently, lucky mantras and bollywood star forecasts are available in the audio format.

Live Phone advice was launched for the international clients. Callers from USA, UK and Canada can now get connected to Astrologers immediately and speak to online astrologers without waiting in line. They don't have to seek an appointment. All that they need to do is maintain a minimum balance and click on the call now button to get an automatic call.

Apart from adding new sections and improving the design, the site has also increased social book marking of various sections and increased social networking. New blogs and updates on various social networking sites like twitter helps keep the user updated about what's new on Astroyogi.com. A bollywood section which will have various interesting sub sections like star couples, box office predictions, TV Star profiles etc will go live soon. Other than that Video forecasts and predictions will be a new feature of the site.

The new visitors to the website have also gone up by 50% and queries by 35%.

About Netway India Pvt Ltd

Netway India Pvt. Limited was established in the year 1999 by Meena Kapoor, CEO. Netway India Pvt. Limited was launched with a vision to venture into various verticals in the Internet space such as astrology, matrimony and dating for the NRI market. Astroyogi.com, one of the most comprehensive flagship portals of Netway India Pvt Ltd, was launched on January 24th 2001. It is today India's leading astrology portal partnered with internationally recognized internet brands including MSN, Yahoo and Google. Astroyogi.com houses over 10,000 pages of unique content dealing with all spheres of astrology and spirituality. The services offered by Astroyogi spans across horoscopes in various genres; palmistry, numerology, tarot, Feng Shui, Vaastu and Indian astrology. With renowned celebrity consultants on its panel such as Ajai Bhambi, Dr. P.K. Sharma, Sanjay Jumaani, Maa Prem Ritambhara, Mita Bhan and V Pandey, Astroyogi.com offers its users the best possible counselling. Astroyogi offers one of the largest content pools in the world today.

In the year 2004 the company diversified in the mobile VAS industry, becoming a major player across telecom partners, and working extensively across all technical platforms. It has partnered with all major telecom players including Vodafone, Airtel, Idea Cellular, Tatatel, Reliance, Aircel, and Onmobile, Comviva, B! as well as AOL, rediff mobile, msn mobile on the aggregator side.


CONTACT DETAILS
Anjali Berry, Sampark PR, +91 9891526436 / +91 9313301763, anjali@sampark.com
Harsh Sinha, Sampark PR, +91 9971855115, harsh.sinha@sampark.com

KEYWORDS
CONSUMER, ENTERTAINMENT, MARKETING, BUSINESS SERVICES, IT, TECHNOLOGY

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