BWI: Heatwave Interactive Teams with PlaySpan to Monetize Innovative New Facebook Game, Platinum Life

Press release from Business Wire India
Source: PlaySpan India Pvt Ltd
Thursday, March 25, 2010 01:27 PM IST (07:57 AM GMT)
Editors: General: Consumer interest, Entertainment; Business: Advertising, PR & marketing, Banking & financial services, Business services, Information technology, Retailers; Technology
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Heatwave Interactive Teams with PlaySpan to Monetize Innovative New Facebook Game, Platinum Life
Hip Hop Game Using PlaySpan to Sell Virtual Music Equipment, Hot Gear, & Bling

Mumbai, Maharashtra, India, Thursday, March 25, 2010 -- (Business Wire India) -- Heatwave InteractiveTM, a game development studio and online publisher creating innovative cross-media properties, announced today a new agreement with PlaySpanTM, the global leader in monetization solutions for online games, virtual worlds, and social networks. Under the agreement, Heatwave Interactive will use PlaySpan's digital goods monetization platform for its innovative new game, Platinum Life: Web Edition, which is now in Beta on Facebook.

Platinum Life: Web Edition is the first social music game to hit Facebook featuring real stars. Become a player in the hip hop universe as you make the transition from unsigned musician to superstar celebrity, encountering some of the music industry's brightest stars along the way, including Ludacris, Omarion, DJ Holiday, DJ Skee, Shontelle and other artists from Universal Music Group.

Platinum Life players can purchase premium content such as sound equipment, clothing and accessories for every season, and more as they ascend the ranks of super stardom. PlaySpan's full suite of offer management and reporting tools enables Heatwave to optimize the player shopping experience while maximizing customer conversion. Players also complete purchases in-game keeping them engaged and playing.

"Platinum Life: Web Edition needed a strong partner for its ecommerce needs," said Anthony Castoro, Co-Founder & CEO of Heatwave Interactive. "The PlaySpan platform provides all the services and features demanded by our highly experienced team."

"We are excited and proud to be an integral component of this revolutionary new Facebook game" said Karl Mehta, Founder & CEO of PlaySpan. "Platinum Life takes social network games to the next level, and PlaySpan will be there to help them maximize monetization while providing an excellent customer experience."

About Heatwave Interactive:

Based in Austin, TX, and established in 2007, Heatwave Interactive, Inc. is a game development studio and online publisher revolutionizing the entertainment landscape by creating cross-media properties for gaming, film, music and television. The credited works of the veteran team includes over 200 commercial video, PC and tabletop games, and Academy Award-winning films. Heatwave's current products offerings include iSamJackson (iPhone and iPod touch) and the recently launched hip hop social gaming experience Platinum Life: Web Edition (Social Networks/Web).

For more information please visit www.heatwave.com

About PlaySpan Inc.

PlaySpanT is the global leader in monetization solutions for over 1,000 online games, virtual worlds, and social networks. PlaySpan's patent-pending in-game digital goods commerce and micropayment platform enables game publishers and developers to generate new revenues, acquire new users, and extend the loyalty of existing users.

PlaySpan also provides global payment solutions through its UltimatePay product which enables users to make safe, convenient, and friendly in-app purchases using over 85 global payment methods in 180 countries. UltimatePay includes PlaySpan's ULTIMATE GAME CARD, which is a pre-paid card available in over 45,000 retail locations across North America and growing rapidly worldwide.

PlaySpan is headquartered in Silicon Valley with offices in Ohio, Virginia, and Mumbai. Investors include Easton Capital, Menlo Ventures, STIC and Novel TMT Ventures. The company won the 2009 OnHollywood Category Award for Best Gaming Company.

For more information about PlaySpan, visit: http://corp.playspan.com



CONTACT DETAILS
Vinayak Rao, PlaySpan India Pvt Ltd, +91 9820045958,, Vinayak.rao@playspan.com

KEYWORDS
CONSUMER, ENTERTAINMENT, MARKETING, BANKING, BUSINESS SERVICES, IT, RETAIL, TECHNOLOGY

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