Wednesday, April 28, 2010

BWI: Jagran Solutions Sets Up MICE Division

Press release from Business Wire India
Source: Jagran Solutions
Thursday, April 29, 2010 12:15 PM IST (06:45 AM GMT)
Editors: General: Consumer interest; Business: Advertising, PR & marketing, Business services, Information technology; Technology
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Jagran Solutions Sets Up MICE Division


New Delhi, Delhi, India, Thursday, April 29, 2010 -- (Business Wire India) -- India is in a continual process of upgrading its MICE facilities and this segment is growing at 15 to 20% annually. It is also estimated that the total national and international MICE meetings market all over the world is in excess of $270 billion. India ranks 27th in the Global Meetings market. Identifying this opportunity, Jagran Solutions, India's leading new age marketing agency that provides solutions for Brand Activation via Consumer Connect Strategies, has recently set up an end to end MICE (Meetings, Incentives, Conferences & Events) Division to offer end to end Conferencing services including Destination management, ticketing, hotels, creative conferencing, technical's, event production, entertainment and leisure to its clients.

With the objective to create integrated approach & better value for the customers, Jagran Solutions' MICE division will focus to deliver better Return-on-investment (ROI) for the clients. The MICE Division of Jagran Solutions has organized a Conference in Langkawi, Malaysia this month with 168 corporate delegates.

Commenting on this, Ambika Sharma, National Head, Jagran Solutions said "while we provided the service of conferencing as part of our offering however this is a concentrated effort to own and integrate all requirements under a single offering. This not only has definite cost advantages but also reduces stress for the clients with a single point of contact for all arrangements. We have invested time in getting our partnerships and alliances in place across all levels and now have the facility of providing an online conference travel desk for clients for the duration of the conference. This detailing and in-house infra will definitely enable us to pass on its benefits to our clients. We have a energetic and dedicated team of professionals with years of experience in delivering turnkey MICE solutions.

With the division in place and functional it will enable Jagran Solutions to not just service outbound destinations but will enable national coverage for domestic & in-bound support destinations as well.

Jagran Solutions had set up a Rural Division last year to address the marketers' needs to activate emerging Indian markets and consumers.

About Jagran Solutions:

Jagran Solutions is a new age marketing communications company which provides brand activation solutions via Consumer Connect Strategies. It is a part of Jagran Prakashan Ltd. The group owns multimedia brands like, J9 Ventures providing VAS and mobile marketing solutions, Jagran Engage: OOH media solutions, I Next: tabloid for Youth. Jagran is a national agency and a pioneer in Integrated Marketing Communications specializing in Planning and Implementation of measurable Brand activations in India with offices in Delhi, Mumbai, Bangalore, Kolkata and Chennai.


CONTACT DETAILS
Jaya Jindal, Positive Communications, +91 9654443463, jaya@positiveindia.biz

KEYWORDS
CONSUMER, MARKETING, BUSINESS SERVICES, IT, TECHNOLOGY

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