BWI: Srithai Superware Launches “Indiana Dinner Set”

Press release from Business Wire India
Source: Srithai Superware
Friday, April 16, 2010 03:58 PM IST (10:28 AM GMT)
Editors: General: Arts & culture, Consumer interest, Food & drink, Lifestyle; Business: Household & personal care products & services
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Srithai Superware Launches "Indiana Dinner Set"
World Leader in Melamineware Brings Forth a True Indian Dining Experience

New Delhi, Delhi, India, Friday, April 16, 2010 -- (Business Wire India) -- Redefining and urbanizing dining culture in India, Srithai Superware India Pvt. Ltd, a trading company of Srithai Superware PCL, Thailand, the world's largest brand in 100% Melamineware, today launched "Indiana Dinner Set", under its "Ektra" range of Lifestyle Melamine Ware.

Indiana Dinner Set is a true piece of art carved in the finest of textural finesse with designs that compliment Indian food. The colours and design are blended in such a manner that it make the food look more appetizing.

Made of 100% pure melamine and food contact grade colours, it is hygienic and not prone to chemical reactions. The dinner set comes with special properties like slow heat transfer, break and crack resistance and is microwave reheatable, making it a pride possession for the Indian Homes.

The Indiana Dinner set is available in 22 pc and 32 pc sets which caters to the requirements of a family of four or six. A set for the true family dining experience, it is priced at Rs. 4250 for 22 pc and Rs. 5750 for 32 pc.

Srithai Superware is a 'People's Company', which places high respect in all the people involved in its business.

The company had earlier announced its foray into India and plans to set up four plants in India with an investment of $ 32 million. The company will be providing about 2,000 people direct employment in its India operations. Srithai Superware has also brought an exclusive Income Earning Opportunity for women in India through a very unique Selling System which it calls 'Group Demonstrations'. Unlike the door to door selling system, it is a very dignified and sophisticated system to promote and sell its products. As a part of this system, the company offers weekly cash earnings, recognition & rewards, as well as free business training. For more information on availability and products, buyers can call Srithai at 0124 - 411 0 404.

About Srithai Superware

Srithai Superware PCL, Thailand, is the world's largest, most trusted and respected brand in 100% Melamineware. The company's principal activities are manufacturing and distribution of plastic and melamine products. The range of its plastic products includes food and beverage packaging, products for material handling, automotive components, electrical home appliances, large garbage bins and furniture among others while its melamine products include tableware, plates and trays for homes, restaurants, hotels, catering and airline meals and cutlery. The company distributes its products in both domestic and overseas markets. It exports to about 100 countries worldwide including the US, England, Germany, Australia, Japan, Korea, Singapore, Hong Kong, India, and countries in the Middle-East. Srithai Superware India Pvt. Ltd has been registered in India as a trading company responsible for the sales and marketing of its Melamine products.

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Srithai Superware Indiana Dinner Set
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CONTACT DETAILS
T. Anand Mahesh, Mavcomm Consulting Pvt. Ltd., +91-9350266285, anand@mavcommconsulting.com

KEYWORDS
ARTS, CONSUMER, FOOD, LIFESTYLE, HOUSEHOLD

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