BWI: Carwale Launches 'My Garage' - a Car Care Initiative

Press release from Business Wire India
Source: CarWale.com
Friday, June 11, 2010 02:45 PM IST (09:15 AM GMT)
Editors: General: Consumer interest; Business: Advertising, PR & marketing, Automotives, Information technology; Automotive
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Carwale Launches 'My Garage' - a Car Care Initiative


Mumbai, Maharashtra, India, Friday, June 11, 2010 -- (Business Wire India) -- It's that time of year again when cars invariably find their way to the garage. But this year, car owners can show their mechanics who the boss is!

This monsoon India's #1 automotive portal CarWale is conducting a series of free workshops titled 'My Garage'. These workshops will educate car owners about the basics of car care - simple everyday things they can do themselves to keep their car running trouble-free.

This unique initiative offers car owners helpful tips and tricks that their mechanics might not reveal to them and some key safety information that could be useful in the unfortunate event of an emergency. The workshops are designed in a lively, interactive and easy 'Do-It-Yourself' format with each session lasting 30-40 minutes. The demonstrations will be conducted by CarWale's own team of experts, comprising of Kartik Ganesh (Editor), Rachna Tyagi (Principal Correspondent) and Rachit Hirani (Correspondent).

CarWale has also partnered with Carnation to offer a free pre-monsoon car check-up for all the workshop attendees right at the mall itself. These check-ups will be conducted in the parking area of the mall.

"After the success of the Vintage Car Rally in December and the Nano Drive earlier this year, CarWale's My Garage is yet another innovation that takes us miles ahead on our drive towards customer delight. We are grateful to our associates and partners like Hindustan Times, Inorbit and Carnation who have come aboard and helped make all this possible" says Mohit Dubey, CEO of CarWale.

The workshops will be held at Inorbit Mall, Vashi on the weekend of 12 - 13 June 2010 and at Inorbit Mall, Malad the following weekend 19 - 20 June 2010.

About CarWale

CarWale is all about cars deals . Simplified! CarWale, India's no. 1 Automotive Portal is owned by Automotive Exchange Pvt. Ltd. It is backed by India's leading early stage venture capital firm Seedfund and top tier US venture fund Sierra Ventures. CarWale has created what could be India's first used car and new car price guide. CarWale provides the on-road price of almost all cars being sold in India in 300 Indian cities.

CarWale exists to empower car consumers and deliver a hassle free car research and buying experience. In last three years, CarWale has served more than 10 million Indian car consumers and have influenced approximately 3 billion USD of car transactions in India.

For additional information on CarWale, please visit: http://www.carwale.com/


CONTACT DETAILS
Alita D'souza, Pink & White Consulting, +91 (22) 24450900 / 01 / 05, alitad@pinkandwhiteconsulting.com

KEYWORDS
CONSUMER, MARKETING, AUTOMOTIVE, IT, AUTOMOTIVE

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